WATCH: Netflix drops extended trailer for coming docuseries on Cowboys, Jerry Jones

USA Today

30-06-2025

Netflix has given viewers an extended sneak peek at the Cowboys docuseries set to premiere Aug. 19. And there is plenty to whet the appetite of the team's fans, as well as their die-hard haters.
The streaming platform previously offered up a short 30-second preview of America's Team: The Gambler and His Cowboys back in December, just as the team's disappointing regular season was coming to a merciful end.
But the slate has once again been wiped clean in Dallas. Now Brian Schottenheimer is set to make his head coaching debut, quarterback Dak Prescott will return from a season-ending injury, the club will unveil a revamped passing game that features George Pickens alongside CeeDee Lamb, and a record-setting contract to keep edge rusher Micah Parsons wearing the star feels like an inevitability in the coming weeks.
So with offseason optimism riding high as the team preps for training camp, it's the perfect time to drop a longer preview of the 10-part series (which has been in the works for over two years) chronicling the most valuable and highest-profile sports franchise on the planet.
The two-minute trailer manages to hit on most of the soundbites that causes the general population to either love or loathe the Cowboys.
There's Jones's line that caused an uproar in December, the one about the Cowboys being "a soap opera 365 days a year."
There's a reference to the hole in the old Texas Stadium roof "so God could watch his favorite team," delivered by none other than former president George W. Bush.
Of course, there's Coach Jimmy Johnson bellowing his trademark "How 'bout them Cowboys?"
The preview also includes interview snippets from multiple Cowboys legends and several references to some of the most famous- and infamous- stories from the 35 years since Jerry Jones took over.
There are the Triplets- Troy Aikman, Emmitt Smith, and Michael Irvin- all detailing the team's meteoric rise to dynasty status in the early- to mid-'90s.
There's Deion Sanders, of all people, trying to put into words how the spotlight is just a little bit brighter playing for the Cowboys.
There's Johnson at a 1989 practice yelling at winded kicker Massimo Manca and instructing the asthma sufferer to "Get over on that other field and have some asthma!"
And there are more than a few allusions to some of the off-the-field drama that the players themselves created, with their play-hard-party-harder lifestyle that no amount of viewer discretion warnings will allow Netflix to adequately portray on the small screen.
There are also some nuggets that may not be so well known. Like Charlotte Jones recalling how she once told her father she didn't know anything about running a football team, and how Jerry apparently replied, "Neither do I."
The highs, the lows, the drama, the controversy. Ten episodes might not be enough, because judging by the trailer, this docuseries promises it all.
As the smug and cocky present-day Jones chuckles to close out the trailer, "We did it our way, baby."
As the new season approaches, the countless legions of Cowboys fans worldwide should eat it up. So will the team's vast number of detractors who will loudly take to social media to wonder why anyone continues to care about a football team that hasn't won anything of consequence in nearly three full decades.
But make no mistake; they will all be watching.
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