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News.com.au
an hour ago
- News.com.au
PR guru reveals truth about pap photos after Hembrow, Bailey date snaps emerge
They're the photos that have the whole of Australia talking – but one expert has shared a shocking truth about the snaps that exposed Tammy Hembrow's budding new relationship with AFL star Bailey Smith. The soon-to-be divorced influencer, 31, has been 'spotted' on several Gold Coast dates with the 24-year-old Geelong player in the past two weeks. Photos published show the pair, seemingly unaware they are being photographed, strolling hand-in-hand after enjoying a lunch date together at the uber trendy Rick Shores restaurant, at the Burleigh Pavilion. While another photo, taken inside what appears to be a local RSL, showed them pashing on a chair as diners sat at tables nearby eating plates of steak and chips. 'What many people don't realise is that 99 per cent of paparazzi photos in Australia are set up,' Billy Daniels, a Sydney-based PR expert, told 'Australian cities don't have the same celebrity landscape as the likes of LA and New York, so it's not feasible for paps to spend their days circling buzzy locations hoping for a celebrity to show up. 'The majority of photo ops, particularly when they link back to a brand, are planned in advance, either by the celebrity, their publicist or manager.' While Daniels – who runs boutique content marketing agency Billy Etc, isn't suggesting the relationship isn't genuine, he does suspect that Hembrow and Bailey wanted the romance exposed. 'Hembrow and Smith are legitimately spending time together … I am more sceptical of them being conveniently 'spotted' by a waiting professional,' he explained. 'Photographers here tend to have relationships with the celebrities, they'll literally text them and ask if they want to be snapped, and the tone is more collaborative than confrontational. 'Celebrities in Australia often prefer to 'work with' the pap industry rather than fight against it. So when you read that they have been 'spotted together', I always ask: 'spotted by who?'' One of the snaps – which shows Hembrow, a mum-of-three, and Smith looking directly into the camera with cheeky smiles – appears to support this. 'I have set up shots in the past and I completely stand by it. It can be a really taboo thing to do, as it's seen as desperate or fame hungry … whereas I see it as a safer and less intrusive way to get the shot,' said Daniels, who starred on reality TV show Made In Bondi last year. 'We all consume it but tend to be so judgmental of the way it runs. 'But I think nearly everyone who finds themself at the centre of public interest would prefer a controlled photo, rather than having their privacy invaded.' The PR, who has 11-years experience in the industry, also discussed the topic on The Briefing podcast with journalist Helen Smith, giving insights into how brands will often pair famous people together. 'For example, when we see H&M collaborating with Alexander Wang, so you have got your low end and your high end, and when they come together both brands are being exposed to a different market,' Daniels said. 'Its great for project promotion, and brand synergy, where both parties have very different audiences and can benefit from each other's.' Fans have been quick to speculate about Hembrow and Smith's apparent relationship, which comes just 8 weeks after she announced she had separated from her husband Matt Zukowski. Some argued the pairing was a publicity stunt for Smith's recent Tinder campaign as the face of its new Double Date feature. While others claimed it was 'suspicious' to see Hembrow move on 'so soon', with the apparent new romance sparked an avalanche of 'sexist' criticism online. Their high-profile dates also captured unwanted attention from community football coach, John Baggetta, who was sacked on Friday after making a crude social media remark about the supposed new couple. The Harvey Brunswick Leschenault Football Club terminated his contract after Baggetta posted an offensive slur to Facebook, where he referred to Hembrow as a 'c** bucket'. The full comment read: 'He's trying to keep his relevance and she's a c** bucket'. Hembrow posted an emotional video of her crying extensively shortly after, explaining the videos were filmed during her marriage breakdown, with fans also noting the significance of it being shared amid Baggetta's sacking. Meanwhile Zukowski is said to be 'shattered' by the fact his not yet ex-wife is reportedly dating again. 'We only broke up eight weeks ago. I just don't understand how someone can move on so quickly,' he told the Herald Sun. 'It's been 48 days, and I'm still trying to work out how I feel as a person after committing in marriage to someone. I'm trying to focus on myself and heal.'
ABC News
an hour ago
- ABC News
Introducing your Unearthed high winner for 2025: DRIZZZ!
It's the moment you have all been waiting for... DRIZZZ is the 2025 Unearthed High winner! He is a 16 year old from Elizabeth Macarthur High School who's taken out the title of the mammoth annual competition thanks to his hip-hop heater 'WHO'S DAT!' Let's run it back one more time, for the victory lap! DRIZZZ was born and raised in the UK until his family returned to Nigeria for two years, after which the whole family would once again move overseas, this time to Australia. Since then, he's only become more passionate and serious about being an artist. Four years on, DRIZZZ's music is a vivid map of all the places that have raised him. Taking inspiration from artists like Central Cee, Nemzz, and Skepta, his grime-sounding style pays homage to his London-born roots, while also making room for his Sydney-side upbringing to take influence too. It makes for a unique and loaded listening experience, one made especially prominent on the debut upload and Unearthed High entry from DRIZZZ, 'WHO'S DAT!'. Spinning the track on national radio for the first time, triple j's resident hip-hop head and host of The Hip-Hop Show made sure listeners knew about the latest in the hip-hop game. "This kid is fresh, and I say kid because he's sixteen! At sixteen I was doing music, yeah, but not nearly as polished as this." 'WHO'S DAT!' was the question on everyone's mind from the moment this explosive track hit the Unearthed High radar the following morning. DRIZZZ's fierce bars and heavy-hitting flow had the Unearthed team floored - scrambling to figure out just who this mystery MC was. Once they did, rave reviews for DRIZZZ started rolling in from all corners of the globe. And they're not the only ones! triple j Unearthed Music Director Claire Mooney is putting her support behind DRIZZZ too... ' It's impossible to ignore an Unearthed High entry that crashes through the noise with as much confidence, charisma, and energy as sixteen year-old DRIZZZ. 'Who's Dat' is a statement track, one so impressive we had to double-check his age! Razor-sharp bars, flow and presence that hits instantly boosted with the slickest UK Hip Hop production, DRIZZZ is already sounding ready for the big leagues. One of the most exciting voices we've heard all year and we're so proud to crown DRIZZZ as our new Unearthed High champion! ' This morning, triple j Breakfast hosts Concetta & Luka surprised DRIZZZ with the news at his school in South-West Sydney. As part of his win, DRIZZZ will get to work with acclaimed hip hop producer Nerve for a songwriting session, as well as receiving mentorship and support from industry experts and the triple j team. With two heat-fuelled singles and an equally impressive run of live shows, DRIZZZ is fast emerging as one of the most enticing new voices in Australian hip-hop. A MASSIVE congratulations also to 16-year-old Gomeroi songwriter Kyla Belle, who was recently announced as the winner of the 2025 Unearthed High Indigenous Initiative. Kyla will be teaming up with acclaimed Australian producer and engineer, Konstantin Kersting, to mix her next single, and will also receiving mentorship from triple j's own Nooky. The Unearthed team would also like to congratulate EVERYONE who entered this year's Unearthed High competition, as well as all the parents and teachers who have helped them express their creativity, and especially to our four other finalists! With more than 1,300 entries, the class of 2024 made this decision one of our hardest yet! The pool of talent we receive each year only seems to climb, and it only makes us more excited to see what's to come in 2026. But before we do, let's hear it for the sixteen year old getting behind the wheel of Aus Hip-Hop, and sending it - all gas, no brakes! Congratulations to DRIZZZ! For more info on DRIZZZ, check out his finalist article otherwise head to his triple j Unearthed profile to listen to the winning single 'WHO'S DAT!'.
SBS Australia
2 hours ago
- SBS Australia
Dan Bourchier appointed General Manager of NITV
The respected journalist, presenter and accomplished leader will join National Indigenous Television (NITV) in September Bourchier brings more than 25 years' media experience, including most recently as a presenter and journalist at the ABC, and previously with Sky News and NITV. A proud Aboriginal man who grew up on Warumungu Country, NT, with family connections in Victoria, he has a record of championing First Nations storytelling, and has reported stories and delivered coverage from across the country. He is also passionate about creating culturally safe spaces for Indigenous voices, including as Chair of the ABC's Bonner Committee, the broadcaster's primary First Nations advisory body. As General Manager, Bourchier will play a critical role in driving continued audience and community impact for NITV, working closely with NITV's senior leadership team and across the SBS network. He will oversee broadcast and digital strategy and lead day-to-day operations across its portfolio, as well as contribute through select on-air appearances and public outreach. He joins as SBS expands its commitment to amplifying First Nations stories and perspectives, following the announcement earlier this year of Tanya Denning-Orman's appointment as SBS Director, First Nations, to lead a network-wide strategy to increase Indigenous content, culture and leadership throughout SBS – including the elevation of NITV at the heart of the network. 'This feels like coming home. NITV gave me my start in television back in 2010 as a political reporter, and returning now as General Manager is a privilege. NITV has always been an incubator of talented journalists and storytellers and is today investing more than ever in original First Nations programming, working with the First Nations media sector across the country,' said Bourchier. 'I'm excited to work alongside such incredible people – a team that continues to blaze a trail in truth-telling the stories that reflect the depth, diversity and strength of our communities. Together, we'll build on NITV's proud legacy and take it even more powerfully into the future.' Bourchier was most recently a senior news anchor for the ABC News Channel since 2024 and has been Chair of the ABC's Bonner Committee since 2022. Prior to this, he led the ABC's national coverage of the Voice to Parliament Referendum and hosted The Drum . He is also an accomplished company director and has held governance leadership roles including Chair of BlakDance, Council Member of the University of Canberra Council, and Non-Executive Director of Outback Stores. 'Dan brings a wealth of media experience, strong cultural knowledge, and a passion for championing First Nations voices — all deeply valuable as NITV enters this exciting new era,' said Denning-Orman. 'I look forward to working with Dan to share the vital work delivered by NITV with wider audiences across the entire network, and ensuring First Nations voices are deeply embedded in our national storytelling.' SBS Director of Television Kathryn Fink said: 'We're delighted to welcome Dan back. His incredible experience and commitment to First Nations storytelling will be instrumental as he leads NITV's talented team. NITV has never been stronger, with prime-time audiences growing in a declining linear market, thriving digital platforms, a rich pipeline of First Nations content, and growing commercial revenue. Dan's leadership will build on this momentum and take NITV to the next level, while ensuring its influence continues to be felt across the media landscape, elevating First Nations stories.' Established in 2007, NITV is available free-to-air as part of the SBS network since December 2012 and today delivers award-winning, critically acclaimed First Nations content across news, current affairs, drama, documentary, entertainment, sport and children's programming. In 2024-25, NITV reached 4.1 million Australians monthly on linear and SBS On Demand,1 helping drive almost 19 million hours of Indigenous content consumed across the SBS network's television, audio and digital platforms.2 Bourchier will commence in his role as General Manager of NITV on 29 September 2025. For a PDF of this media release, click here 1 OzTAM VOZ data, Total People, NITV, Jul'24 – Jun'25, When Watched, Total TV Average Monthly Reach (TV 1 min, BVOD 15 secs) 2 SBS internal data and OzTam data 2024-25
