Elemis doubles down on Aston Martin links with supercars deal
'This unique collaboration brings together two of the UK's most celebrated brands, united by a heritage of craftsmanship, innovation, and performance', Elemis said.
The partnership debuted at the recent Goodwood Festival of Speed with Elemis taking a prominent position within the official Aston Martin Hospitality Lounge, 'offering VIP clients, media and creators an indulgent moment of self-care following a day of exhilarating, high-speed experiences'.
Elemis co-founder & CEO Sean Harrington said: 'This partnership represents a powerful meeting of minds, marrying innovative skincare with high-performance cars. Together, we're creating immersive, sensorial experiences that redefine modern luxury for a global audience.'
Earlier this year Elemis partnered for Aston Martin Aramco's Formula One team, citing the fact that women's interest in the sport is growing (41% of fans are women, and the fastest growing fanbase are those aged 16-24, according to a study by Nielsen).
In May, Elemis also signed Jessica Hawkins, Aston Martin Aramco's head of the F1 Academy and Driver Ambassador, as its own brand ambassador.
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