Viral kiss cam moments after scandal at Coldplay concert
But no Kiss Cam has caused quite as much of a stair as the moment Coldplay turned the camera to a billion-dollar tech firm CEO cozying up to a colleague this week.
Andrew Byron, head of the AI startup Astronomer, was broadcast on the big screen at Boston's Gillette Stadium with his arms around the firm's HR chief, Kristin Cabot during the band's gig on Tuesday.
The pair rapidly covered their faces, with Andrew ducking out of view and Kristin turning her back to the camera.
But despite their efforts to avoid the limelight, their apparent awkwardness caught the attention of Coldplay frontman Chris Martin who said: 'Oh, look at these two! Oh, what? Either they're having an affair, or they're just very shy.'
The footage sent the Internet into a frenzy - but it's not the first time a Kiss Cam has gone viral. We take a look at some of the most famous examples...
Olivia Rodrigo accidentally asks siblings to kiss
Olivia Rodrigo was left red-faced in November after a cheeky request she made of two fans at her sold-out Sydney gig hilariously backfired.
The U.S. pop sensation, 22, was performing at Qudos Bank Arena when she asked two of her fans to kiss for the cameras.
However, she didn't realize the pair were actually brother and sister.
'You guys are so cute! I have a huge and fun favor to ask, would you guys give us a kiss on the Guts cam?' Olivia asked the siblings.
The pair then told Olivia they were not a couple - but in fact siblings, leading the singer to hold up her hands in shock.
'She's your sister! Oh s***, never mind, scrap that! F***, wow, that hasn't happened before,' an embarrassed Olivia said, asking her crew to quickly cut the footage.
'This is the first time! Wow, I feel really bad now, we are going to forget that ever happened!'
Michael Fassbender and Alicia Vikander refuse amid romance rumors
They are one of Hollywood's most fiercely private couples and back in 2016 it seemed they were not willing to showcase their relationship to the world just yet.
Michael Fassbender, 48, and Alicia Vikander, 36, refused to take part in a kiss cam segment during the EE BAFTA British Academy Film Awards that year - and the moment was so awkward it was cut from the BBC broadcast.
Fortunately, other A-list faces at the Royal Opera House in London were willing to take part in the comical skit - much to the relief of presenter Stephen Fry.
'My sister' sign
University of Minnesota alumnus Adam Martin proved older brothers know best when he brought his sister to a Gophers hockey game in 2014.
Adam and his sister Maria were watching his alma mater play Michigan on Valentine's Day when they were hilariously caught on the Kiss Cam.
A couple of weeks before the game, Adam told Maria that they could be put on Kiss Cam considering the romantic holiday - but Maria scoffed at the chances they'd end up at the jumbotron.
Still, Adam decided to play it safe and printed out a sign reading 'My sister' before heading over to the hockey arena.
So when the Kiss Cam started in the third period, Adam whipped out the piece of paper - before the camera flashed to them and he held it up.
Julianne Moore and Bryan Cranston's iconic stage snog
Julianne Moore and Bryan Cranston took things up a notch at the 2016 BAFTAs by sharing a very steamy 'kiss'.
The moment began awkwardly as Bryan leaned in to kiss Julianne on the shoulder but missed as she turned around to face him.
The actors appeared to pretend whispering sweet nothings to each other before Bryan placed a hand to the camera to suggest it move away from the staged private moment.
Bryan then caressed Julianne's face with his hand and she wrapped her arm around him before they engaged in a passionate snog.
James Corden and Harry Styles's TV smooch
Harry Styles and James Corden revealed just how close they are back in 2013 - by kissing on a television show.
The One Direction star was seen sitting on the comedian's knee, gently placing his hand on James's cheek as the pair enjoyed a hilarious embrace.
The kiss occurred as Harry and his former bandmates Niall Horan and Louis Tomlinson appeared on hit Sky TV show A League Of Their Own, which James presented at the time.
During the episode, Harry left the audience in stitches as he walked over to James, sat on his knee and planted the smacker on his lips.
The ultimate revenge
It's rather common for partners be left embarrassed when their other half leaves them hanging as the Kiss Cam flashes to them.
But one woman refused to be left red-faced and decided to get revenge on her not-so-forthcoming partner.
The clip shows the woman tap her boyfriend to tell him the Kiss Cam is on them, but he proceeds to swig from his beer and look away.
Not to be left hanging, the woman turns to a supposed stranger sat next to her and suggests they kiss instead.
They both shrug as if to say 'why not' and go in for a smooch - leaving her boyfriend irritated before he storms off.
Vanessa Hudgens and Zac Efron's viral kiss
Before the release of smash hit High School Musical back in 2006, rumors quickly swirled about a romance between its lead stars.
Vanessa Hudgens and Zac Efron quickly made public appearances together upon its release but their romance was a drama-filled one.
After being together for four years, the pair were spotted on the Kiss Cam at the MTV Movie Awards in June 2010, in a moment that drove fans wild.
But their smooch was the beginning of the end, as just two months later Zac revealed he was questioning if he should be single and the pair had called it quits by December.
Double bag attack
One very uncomfortable moment on a Kiss Cam saw a woman get very irate with partner.
The Kiss Cam panned to them twice but the boyfriend seemed very uninterested in taking part, instead sipping his beer and shrugging.
The woman began smiling but appeared to get more angry as it became apparent he was rejecting her.
After a firm no from the man, the woman stands up, grabs her bag and whacks him with it - before returning to do it twice more.
Will Ferrell's embarrassed wife rejects him
Will Ferrell has been loved-up with his wife Viveca Paulin for 25 years and the pair share two children.
But he was almost left red-faced when he received a Kiss Cam rejection from Viveca back in 2015.
The couple were among the stars at the LA Kings arena when the Kiss Cam turned to them.
However Viveca appeared to be very embarrassed by the attention and placed a sweater in between hers and her husband's face to block the kiss.
She had a change of heart and turned to give her actor hubby a peck on the lips.
Rebel Wilson and Suzy Eddie Izzard's REAL passionate smooch
Sealed with a kiss: One-upping Bryan and Julianne at the 2026 BAFTAs, Rebel Wilson and Suzy Eddie Izzard decided to go full throttle
One-upping Bryan and Julianne at the 2026 BAFTAs, Rebel Wilson and Suzy Eddie Izzard decided to go full throttle.
The Australian star and British comedian wasted no time at all when the cameras panned to them in the theater.
They both immediately stood up before embracing and wrapped their arms around one another.
But they shocked the audience members when it was revealed they were snogging for real, before appearing breathless as they parted ways in the dramatic moment.
Prepare to get swilled
In one particularly dramatic American Kiss Cam, a man was left with regrets after ignoring his partner.
When the camera panned to this couple, the man said he was on the phone and refused to kiss the woman.
This happened again and the woman lost her patience, standing up in a rage.
She then picks up her huge cup of soda and proceeds to throw it over her stunned partner, before storming off.
Matthew Perry snogs Doris Roberts on stage at Golden Globes
Matthew Perry stunned Emmy audiences back in 2007 when he pulled winner Doris Roberts in for a kiss.
Presenting her with her award for Best Supporting Actress for a Comedy Series for Everyone Loves Raymond during The 55th Annual Primetime Emmy Awards at the The Shrine Theater in Los Angeles, Matthew planted one on Doris.
Asked about the kiss on The Ellen Show, Doris said: 'I sent him candy and I haven't heard from him.'
'Good kisser,' she added. 'But obviously a one night stand. I gave him the candy I thought that would do something... but it was a high honey. Oh, it was wonderful.'
Ran away with the mascot
In another case of a coincidental phone call, one woman was left red-faced when he partner was too busy to give her a smooch.
But the moment took a turn when the mascot appeared out of nowhere to approach the couple.
The mascot looks angry and pushes the man's head before pulling the woman out of her seat, taking her drink and pouring it over her boyfriend.
In a further turn of events, the mascot picks up the woman and whisks her away up the stairs.
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