SCCC urges more direct flights to boost connectivity, tourism and investment
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KOTA KINABALU (Aug 20): The Sabah-China Chamber of Commerce (SCCC) has called for more direct flights between Sabah, China, and ASEAN destinations to strengthen international connectivity, boost tourism, and attract greater investment into the state.
Speaking at a corporate engagement session hosted by the Malaysia Airlines Group at the Hilton Hotel Kota Kinabalu on Tuesday, SCCC president Datuk Frankie Liew said Sabah's tourism and investment environment is expanding rapidly and requires stronger airline support.
'Sabah has already surpassed pre-pandemic recovery levels and is set to climb higher. But there is still significant room to improve air connectivity. More direct flights mean smoother flows of people, goods and business – which in turn will drive both tourism and investment,' he said.
Liew noted that while low-cost carriers play a vital role in Sabah's aviation sector, there is a growing need for premium and diversified travel options to cater to business travelers and high-end tourism markets.
'We believe Malaysia Airlines and Firefly can fill this market gap and bring in more quality travelers and investors,' he added.
The session featured Malaysia Airlines' representatives including Joshua Sanjan, Assistant Manager of Business Sales for Sabah and Labuan, who highlighted the airline's premium services such as the A350 Business Suite, offering private cabins, full-flat beds, and onboard chef dining.
He also presented updates on:
WiFi-enabled 737-MAX aircraft on the Kota Kinabalu–Kuala Lumpur route, equipped with MH Studio wireless entertainment; the MHexplorer student program, offering up to 30% fare discounts, extra baggage, and flexible date changes; and corporate travel registration programs with tailored benefits.
Liew reaffirmed SCCC's readiness to collaborate closely with Malaysia Airlines and Firefly in promoting trade, tourism and business events in Sabah. He also announced that the second Sabah-China Expo will take place this November, inviting participation from airlines, tourism stakeholders and industry players.
'Sabah's progress depends on stronger airline links, and the growth of aviation relies on local partnerships.
Together, we can open broader skies and build a brighter future,' Liew concluded.
Also present were SCCC Deputy President Brett Chua, and Vice Presidents Ir. Ts. Tan KJ, JP, Datuk Jonathan Koh JP, and Chiew HH, Secretary General Nr Chea HT and the committee members Hong YH, Ling HT, Anthony Leong, Chan JG, Chin HZ, Joanis Yee, Leo Liew, Kapitan Foo HW and other life members.
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