Meghan Markle's brand As Ever sells out in minutes but fans are skeptical

Daily Record

4 hours ago

Some fans have accused the Duchess of playing the 'sold out' game with her products.
Meghan Markle took to social media to share her delight as her As Ever products once again sold out in minutes. However, some fans are sceptical - with some suggesting the Duchess of Sussex is playing the 'sold out' game.
In an Instagram story shared yesterday, Meghan could be seen telling her followers that she 'couldn't believe' that nearly all of her items had sold out - even the flower sprinkles which she said she knew would be a hit once again with customers.
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She said that her team at As Ever 'spent time' making sure they had enough stock for the new sale, so customers could get their hands on a new honey and an apricot spread.
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On top of this, the Duchess also did a restock of six items from her initial sale, which was said to 'fly off the shelves' two months ago.
In the post, the mum of two said: "We spent so much time making sure we had so much more inventory. That's why we took the time and you guys are doing it again. We are nearly sold out on everything.
'"And I can't believe it - even flower sprinkles which I knew would be the big one again. So that has more inventory than all of it and that is also about to sell out."
While many fans may have been waiting in anticipation of the restock and new products, others were a bit more dubious about how quickly the stock was said to have sold out on Friday.
On social media, one person said: "She is playing the 'sold out' game and thinking we are all stupid. You fool no one Meghan Markle."
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With a second person adding: "Wait the only new thing she dropped was the apricot spread. And it sold out after 20 mins. Meghan must think people are really stupid."
A third user also commented: "Wow they have super small quantities. The apricot and tea already sold out."
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While fans noticed the new apricot spread and honey within yesterday's sale, those waiting for Meghan's new Napa Valley rose wine will need to wait until July 1 for it to be available.
This rose is Meghan's first step into the wine market and the wine is said to be sourced up the west coast from her Montecito mansion in California.
Described by her brand as having "soft notes of stone fruit, gentle minerality and a lasting finish", this "bespoke blend" is said to be launching just in time for some summer entertaining.
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In Meghan's first sale, she launched nine As Ever products, which included a raspberry spread that came in a keepsake packaging or in a normal jar, flower sprinkles, wildflower honey with honeycomb, a crepe mix, a shortbread cookie mix and three herbal teas - lemon ginger, peppermint and hibiscus.
All of these products were said to have sold out in 45 minutes after their initial release. For the restock, the Duchess brought back the three herbal teas, the flower sprinkles, crepe mix and shortbread cookie mix.
Before Friday's sale, Meghan said: "We are pleased to share that many favourites from our debut As Ever collection are back – and, we've added something new. We hope you find some special treats that bring extra joy to you and your loved ones."