American Express and Marriott International Launch Enhanced Co-Brand Credit Cards in Japan With New Premium Experiences
TOKYO, Aug. 6, 2025 /PRNewswire/ — Today, American Express and Marriott International announced their enhanced co-brand credit cards in Japan. The Marriott Bonvoy® American Express® Premium Card and the Marriott Bonvoy® American Express® Card have been enhanced with exclusive benefits, exclusive experiences and premium access. The new version of both cards will be available nationwide, with applications opening on Thursday, August 21, 2025.
The refreshed co-brand cards are designed to cater to the evolving preferences of not only avid travelers, but also those seeking elevated experience in everyday moments.
Through Marriott Bonvoy®, Marriott International's award-winning loyalty program, Card Members can earn more points on both daily purchases and stays at participating hotels. Card Members also receive a complimentary night's stay at Marriott International hotels and resorts worldwide and can qualify for elite membership status—such as Gold Elite or Platinum Elite—upon meeting spend conditions. This elite status in turn unlocks access to exclusive benefits, including room upgrades, late check-outs, and more.
Key Benefits of the New Co-Brand Cards
Benefits for the new Marriott Bonvoy® American Express® Premium Card include*:
Automatic Marriott Bonvoy® Gold Elite status upon enrollment** and upgrade to Marriott Bonvoy® Platinum Elite status upon spending JPY 5 million annually.
A Free Night Award with 75,000 Marriott Bonvoy points at participating Marriott International hotels and resorts worldwide when Card Members spend over JPY 4 million annually.
Earn Marriott Bonvoy Points for every JPY 100 spent — 3 points on daily purchases and 6 points on spending at Marriott Bonvoy hotels.
Access to designated airport lounges and luggage delivery services at Haneda, Narita, Kansai, and Chubu airports.
American Express' 'Pocket Concierge' service, a reservation service available at select premium restaurants that offers 20% cashback with every purchase up to a maximum of JPY 10,000 cashback per year.
Benefits for the new Marriott Bonvoy® American Express® Card include*:
Automatic Marriott Bonvoy® Gold Elite status upon enrollment.
A Free Night Award with 50,000 Marriott Bonvoy points at participating Marriott International hotels and resorts worldwide when Card Members spend over JPY 2.5 million annually.
Earn Marriott Bonvoy Points for every JPY 100 spent — 2 points on daily purchases, 3 points on airline and overseas spending, and 5 points at Marriott Bonvoy participating hotels and resorts.
Access to designated airport lounges and luggage delivery services at Narita, Kansai, and Chubu airports.
American Express International, Inc. and Marriott International will be also providing a limited time offer for successful applications received between August 21 and October 21, 2025. In addition to the standard Marriott Bonvoy points welcome offer, a new Marriott Bonvoy® American Express® Premium Card Member can receive up to 45,000 Marriott Bonvoy Points, and a new Marriott Bonvoy® American Express® Card Member can receive up to 30,000 Marriott Bonvoy Points during the period.
'The Marriott Bonvoy American Express Co-brand Cards have been very well received by customers, especially among those who love spending time in premium hotels,' said Naomi Mizumura, Vice President, International Card Services, American Express Japan. 'In line with our long-standing partnership with Marriott International, we have refreshed the offering to reflect the recent increase in demand for premium hotels and to offer an even higher quality hotel stay experience to our existing customers. In addition to the value offered by the Marriott Bonvoy program, as a premium lifestyle brand, American Express continues to deliver its vision of world's best customer experience to an even wider audience.
'Marriott Bonvoy remains committed to being a trusted and beloved brand for our customers in Japan, and we always strive to create deeper connections with them by continually innovating our offerings and delivering world-class hospitality. By combining the global reach of Marriott Bonvoy, our extensive brand portfolio and a wealth of exclusive member benefits, we are confident in our ability to deliver a more personalized, memorable and elevated experience for our cardmembers,' said Ramesh Daryanani, Vice President of Global Sales, Loyalty Operations & Partnerships, Asia Pacific excluding China, Marriott International.
As Japanese travelers resume travel both at home and abroad, the enhanced cards offer a timely, exciting way for customers to earn rewards and enjoy greater value from every spend. According to the latest survey by Marriott, 72% of affluent travelers in Asia Pacific, excluding China, intend to increase their spending on luxury travel in the next 12 months. Trust in luxury hotel brands is also on the rise, as travelers look for consistency, select experiences, and higher standards of service.
How Card Members Can Enjoy These Benefits
Weekend Staycation in Tokyo: Use your Free Night Award for a luxury hotel stay, enjoy spa treatments with hotels and resorts credit, relax with breakfast and pool access, and check out at 4 p.m.
Family Travel: Combine points with a partner using a family card to upgrade your domestic trips. Redeem Free Night Awards, unwind at the airport lounge, and use luggage delivery service.
Overseas Luxury Stays: Stay at 5-star hotels abroad with points and Free Night Awards, enjoy lounge access and breakfast, and travel worry-free with up to JPY 100 million in travel insurance.
*Full benefits for both cards explained in detail below.
**Terms and conditions apply. Specific eligibility criteria must be met to receive benefits and services.
*Overview of Full Benefits for New Cards
Marriott Bonvoy® American Express® Premium Card
Marriott Bonvoy® American Express® Cards
Annual Fee (excl. tax)
JPY 75,000
JPY 31,000
Complimentary Elite Status
Automatic Marriott Bonvoy® Gold Elite Status**
Spend over JPY 5 million, upgrade to Platinum status
Automatic Marriott Bonvoy® Gold Elite Status upon issuance
Free Night Award
75,000 points Free Night Award to those who spend JPY 4 million upon card renewal per year
Up to 15,000 can be added to Free Night Award
50,000 points Free Night Award to those who spend JPY 2.5 million upon card renewal per year
Up to 15,000 can be added to Free Night Award
Earn Marriott Bonvoy® Points
(Per JPY 100)
3x: Daily Spending
6: Spending at Marriott property
2x: Daily Spending
3x: Spending on Airline/Overseas
5x: Spending at Marriott property
Welcome Bonus Points
10K welcome bonus points after JPY 300K in first three months
5K welcome bonus points after JPY 300K in first three months
$100 Property Credit
USD $100 credit can be used for eligible ancillary hotel spending with a minimum two-night paid stay at The Ritz-Carlton or St. Regis hotels
USD $100 credit can be used for eligible ancillary hotel spending with a minimum two-night paid stay at The Ritz-Carlton or St. Regis hotels
Supplementary Card Fee
No annual fee for one supplementary card and JPY 37,500 annual fee for a second supplementary card
No annual fee for one supplementary card and JPY 15,500 annual fee for a second supplementary card
Other benefits
'Pocket Concierge' service, a reservation service available that offers 20% cashback with every purchase up to a maximum of JPY 10,000 cashback per year
Access to designated airport lounges
Luggage delivery in Haneda, Narita, Kansai, and Chubu
Overseas Travel Insurance with Co-brand Card usage up to JPY 100 million
Smartphone Protection
Access to designated airport lounges
Luggage delivery in Narita, Kansai, and Chubu
Overseas Travel Insurance with Co-brand Card usage up to JPY 30 million
About American Express
American Express (NYSE: AXP) is a global payments and premium lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services and experiences that enrich lives and build business success.
Founded in 1850 and headquartered in New York, American Express' brand is built on trust, security, and service, and a rich history of delivering innovation and Membership value for our customers. With over a hundred million merchant locations across our global network, we seek to provide the world's best customer experience every day to a broad range of consumers, small and medium-sized businesses, and large corporations.
For more information about American Express, visit americanexpress.com, americanexpress.com/en-us/newsroom/, and ir.americanexpress.com.
About Marriott Bonvoy
Marriott Bonvoy, Marriott International's portfolio of more than 30 hotel brands and 10,000 global destinations, offers renowned hospitality in the most memorable locations around the world. The award-winning travel program and marketplace gives members access to transformative, eye-opening experiences around the corner and across the globe. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram, and TikTok.
About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 9,500 properties across more than 30 leading brands in 144 countries and territories. Marriott operates, franchises, and licenses hotel, residential, timeshare, and other lodging properties all around the world. The company offers Marriott Bonvoy®, its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.
Marriott encourages investors, the media, and others interested in the company to review and subscribe to the information Marriott posts on its investor relations website at www.marriott.com/investor or Marriott's news center website at www.marriottnewscenter.com, which may be material. The contents of these websites are not incorporated by reference into this press release or any report or document Marriott files with the U.S. Securities and Exchange Commission, and any references to the websites are intended to be inactive textual references only.
CONTACT: Emi Ihara, Assistant Manager, Communications – Japan, Emi.Ihara@marriott.com
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