Sydney Sweeney is everywhere, from soap to jeans. A look at her viral ad campaigns.
Most recently, a promotion for American Eagle jeans that the "Euphoria" actress starred in gained a lot of attention, as well as some criticism.
Denim is not the only item that has gone viral thanks to Sweeney's endorsement. She also partnered with Dr. Squatch to sell soap containing her used bathwater in May, and months before that promoted body wash for the same brand. Both campaigns were viewed millions of times.
Aside from a few big talkers, Sweeney has also promoted companies like Baskin-Robbins and Laneige this year. Here's a look at Sweeney's most popular campaigns.
What to know about Sydney Sweeney's American Eagle ad
American Eagle released a series of video ads featuring Sweeney starting July 23.
In one of them, Sweeney tells cameras, "Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color."
"My jeans are blue," she said, clad in an all-denim outfit as the camera panned across her clothes and blue eyes.
Some critics of the ad have said it glorifies her white genetics as "good," promoting eugenic thinking that has historically been used for racial violence.
Others, like Sen. Ted Cruz and White House Communications Director Steven Cheung, disagree with the criticism, saying the clip has been blown out of proportion by liberals.
'Guys only want one thing': Sydney Sweeney's viral body wash ad
Last year, Sweeney appeared in a commercial for Dr. Squatch promoting the company's body wash.
"Let's face it, guys only want one thing," she says before mustering bottles of the body wash.
Dubbed the "body wash genie," Sweeney says men are "tired of smelling thirsty" from synthetic body washes rather than natural products.
The video went viral, racking up 20 million views to date.
"Sydney going to bring back the hot girls marketing to men strategy," one commenter said.
Sydney Sweeney sells her bathwater for soap collab
As a follow-up for the body wash commercial, in May, Sweeney teamed up with Dr. Squatch to launch soap infused with her used bathwater.
'When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,' Sweeney said in a release at the time. 'It's weird in the best way, and I love that we created something that's not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love.'
The video announcement of the product has been viewed more than 10 million times on Dr. Squatch's TikTok.
Ford, Armani, more
Since her rise to stardom, Sweeney has also partnered with brands including Armani, Ford, Samsung, Laneige and more.
Melina Khan is a national trending reporter for USA TODAY. She can be reached at melina.khan@usatoday.com.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Associated Press
30 minutes ago
- Associated Press
One woman set out to visit every museum in New York City. Here's what she's learned so far
Museums throughout New York City were just reopening in the wake of the COVID pandemic when Jane August launched what seemed like a straightforward plan: She would travel to every single museum in the city, producing a short video log of each one. She figured it would take three years at most. But with 136 museums documented since 2021, she still has about 64 to go by her estimation. And with new museums opening and some old ones changing so dramatically that they deserve a revisit, the 26-year-old now says she's realistically aiming to complete the project before she's 30. 'At first, I started the project for myself to safely get out of my house and experience culture in the city again,' said August, who grew up in Arizona and has lived in New York for nine years. She said she wasn't a big museum person before starting the project, and had only been to around seven at the time. But as she began, the plan quickly evolved. 'I decided TikTok would be a cool way to document this so my friends could keep up with my journey and maybe discover something new,' August said. Her audience has since far expanded with about 40,000 followers across social platforms. Museums big and small, Manhattan and beyond Visiting its museums has sparked a new appreciation for New York City, she said, as well as for the sheer breadth of what's on offer, particularly for those willing to explore smaller museums and those in the boroughs beyond Manhattan. And yes, she has favorites. 'I love Poster House. It's the first poster museum in the country, has great programming and is free on Fridays,' she says of the largely unsung museum at 23rd Street and Sixth Avenue, which features graphic design and advertising posters ranging from Art Nouveau to political propaganda. Others on her list of favorites include the Tenement Museum in lower Manhattan and the Museum of the Moving Image in Queens, as well as three Brooklyn museums: the Brooklyn Seltzer Museum, the New York Sign Museum and the Red Hook Pinball Museum. She also has a soft spot for The Paley Center for Media NYC in midtown Manhattan. 'They have archives with every TV show you could possibly think of. It's amazing,' she said of The Paley Center. Staten Island offerings are worth the ferry ride As for the city's smallest borough, the ferry ride to Staten Island (free, with views of the Statue of Liberty along the way) is well worth the trip for museum-goers, she said. The borough features the Newhouse Center of Contemporary Art, as well as the Alice Austen House, a Victorian Gothic house important to LGBTQ+ history. It was the home of one of the country's earliest and most prolific female photographers, famous for documenting the city's immigrant communities. 'You wouldn't imagine that Staten Island had one of the gayest museums in New York, dedicated to a queer photographer, but it does,' August said. Staten Island is also home to the Jacques Marchais Museum of Tibetan Art and the Chinese Scholar's Garden, which claims to be one of only two authentic classical outdoor Chinese gardens in the United States. 'It's so peaceful and quiet, and I love riding the ferry,' August said. Taking advantage of free days and slow hours While museums can be expensive, she said she makes good use of museum passes at her local library, and that many museums have days or times when they are free. And because her 'day jobs' tend to be at night — she works at different venues in ticketing and production, and also bartends — she's able to visit museums in the middle of weekdays, when they tend to be less crowded. August recently became a licensed New York City tour guide, and she says it's given her a renewed appreciation both of the city and its visitors. She's also seen a few trends take hold, like the rise in museum programming aimed at younger audiences and the trend away from chronological exhibits, which she says make return visits less enticing. 'So many of us are desperate for third spaces,' she said, referring to a place distinct from both home and work where people can relax or socialize. 'For a lot of us, we have a hunger to come back and visit again, especially when it's free.' Although big museums like the Metropolitan Museum of Art and the Museum of Modern Art can certainly be crowded, August says New York isn't facing nearly the level of overcrowding as in European cities like Paris. And at peak times and seasons, like summer, it's nice to know there are plenty of smaller museums to visit. Seeing the whole city 'I think this is especially important for the lesser-known museums that don't often get press or social media features,' she said. 'There are some small museums that get a huge bump in attendance and press after I have posted my videos so it's exciting to be able to play a small role in that success.' As for her motivation to continue the project, she said 'it boils down to the people. I get to connect with fascinating and passionate people who are making these museums what they are and I get to connect with enthusiasts who want to find something fun to do with their weekend.' For anyone interested in giving something like this a go for themselves, she says it takes a lot of endurance. 'Be prepared to go to corners of the city you never considered — I'm talking edges of the Bronx and middle of Staten Island,' she said. 'But if you're up for the challenge, you'll probably gain a lot of insight on not just the museums and their content, but also the communities they serve.'
Buzz Feed
an hour ago
- Buzz Feed
What Multiverse Animal Am I Animal Quiz
Ever wondered if you're a soft-spoken dragon with a design a caffeinated squirrel with a TikTok empire? Dive into the multiverse and discover which cinematic animal you are — and the weird job you'd have in real life.
Yahoo
2 hours ago
- Yahoo
Sydney Sweeney Jeans Co. Breaks Silence on ‘Woke' Backlash
The company behind Sydney Sweeney's new fashion campaign finally spoke out about the 'woke' backlash to its 'great jeans' ads featuring the star. American Eagle wrote in a brief statement to Instagram on Friday, ''Sydney Sweeney Has Great Jeans' is and always was about the jeans. Her jeans. Her story.' In other words, not about 'genes.' 'We'll continue to celebrate how everyone wears their AE jeans with confidence, their way,' the company added, concluding with the inclusive message, 'Great jeans look good on everyone.' Sweeney's ads with the company, which play on the words 'genes' and 'jeans' to celebrate her both looks and the pants, had been criticized for promoting eugenics, with some social media users going so far as to liken the campaign's messaging to 'Nazi propaganda.' Sweeney tells viewers in one ad, 'Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.' At a time when the Trump administration has begun dismantling diversity, equity and inclusion initiatives in the public and private sectors, the ads struck some as a nod toward alt-right conservatism. Meanwhile, on the right, internet comments from random people have become a fixation in the news cycle—worthy of attention from Trump's White House officials who have claimed 'Democrats' are behind the supposed 'woke' outrage. No Democratic lawmakers have mentioned Sweeney's ads publicly. But that hasn't stopped Fox News from running so many segments on the supposed outrage this week that CNN was able to create an extended montage on Abby Phillip's NewsNight program. Per CNN's Brian Stelter on X Friday, 'right-wing media outlets' have taken the opportunity to 'hype a left-wing 'meltdown' that isn't happening' to distract from revelations about Donald Trump's friendship with convicted pedophile Jeffrey Epstein. A search for how many times Sweeney's jeans story and Epstein's stories were discussed on cable news this week revealed that between Monday and Thursday night, Fox News mentioned Sweeney '181 times' and only '18 times for Jeffrey Epstein.' The White House has egged on that conversation, with Vice President JD Vance telling the Ruthless podcast Friday, 'My political advice to the Democrats is, continue to tell everybody who thinks Sydney Sweeney is attractive is a Nazi.' Trump's communicators director Steven Cheung insisted that private citizens' critiques of the ads are 'Cancel culture run amok. This warped, moronic, and dense liberal thinking is a big reason why Americans voted the way they did in 2024. They're tired of this bulls--t.' And Ted Cruz took the opportunity to let everyone know how hot he thinks Sweeney is.
