Angel One and LivWell to form JV for digital-first life insurance company in India
This strategic alliance aims to redefine how Indians access life insurance—leveraging technology, trust, and transparency. India remains significantly underinsured, with protection gaps of over 83%, particularly among younger earners aged 26–35. The JV seeks to tackle this challenge by offering affordable, personalized, and protection-led insurance products built on seamless digital infrastructure.
The proposed company will operate on a tech-first architecture, using AI-driven automation and data personalization to simplify life insurance. The goal: to make insurance more relevant, affordable, and aligned with modern lifestyles.
The leadership team includes industry veterans such as Wilf Blackburn, ex-Regional CEO of Prudential Asia, who is expected to chair the venture, and Nikhil Verma, former Deputy CEO of Aviva Vietnam, as the CEO. LivWell is supported by Olympus Capital, a prominent Asia-focused private equity firm with $2.6 billion invested across companies like HDFC Bank, CreditAccess Grameen, and Utkarsh SFB.
With India aiming for 'Insurance for All by 2047', this digital-first insurer is poised to tap into a massive, underserved market. By combining Angel One's digital expertise with LivWell's insurance pedigree, the JV is set to reshape life insurance access for millions of Indians.
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Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at BusinessUpturn.com
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