Adani Digital Labs bets on loyalty programme, lounge booking & revamped app to lock in airport passengers
(ADL), the technology arm of
Adani Airport Holdings
, on Wednesday unveiled a suite of digital services aimed at streamlining the travel experience across the group's airports in India, including a first-of-its-kind loyalty programme for domestic airport passengers.
The new features—integrated into an updated version of the Adani OneApp—include Adani Rewards, a loyalty scheme spanning food and beverage outlets, retail, duty-free, parking, and meet-and-greet services.
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Unlike points-based airline frequent-flyer programmes, the initiative is aimed at travellers regardless of airline or ticket class, and applies to purchases and services within Adani-managed airports.
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The app also adds a lounge booking platform allowing passengers to pre-reserve access, check credit card eligibility, and avoid on-site queues. Other updates include online browsing and ordering from airport F&B and retail outlets, 'delivery at gate' for purchases, a multi-cart and group ordering system for duty-free goods, and a 'park and fly' parking reservation tool. Live flight tracking, push notifications, and one-tap access to airport Wi-Fi are also part of the upgrade.
'The new ADL aims to infuse energy, diverse ideas, and unparalleled expertise into its operations. This marks the first phase of a broader strategy to deliver an exclusive digital-first experience to passengers. In every project we undertake, our objective is to diminish and alleviate travel-related anxiety for passengers,' said Srushti Adani, Director, Adani Digital Labs.
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The launch comes alongside the opening of a 150-seat ADL office in Ahmedabad, which will serve as the base for further development of customer-facing
airport technology
.
The company said the aim is to reduce common friction points for travellers—such as navigating unfamiliar terminals, finding services, and waiting in queues—by consolidating them into one platform.
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