Vipin Yadav joins DriveX as vice president and head of marketing

Time of India

13-06-2025

HighlightsDriveX Mobility, a subsidiary of TVS Motor Company, has appointed Vipin Yadav as vice president and head of marketing to strengthen its brand and customer experience. Vipin Yadav, with over 17 years of experience in leading consumer brands, has previously held key marketing roles at Hisense India and Toshiba TV, and contributed significantly at Oppo India. Yadav aims to redefine the pre-owned two-wheeler category by building a brand focused on innovation and customer trust, utilising insight-led marketing strategies.
DriveX Mobility
, a fast-growing player in India's
pre-owned two-wheeler market
and a subsidiary of
TVS Motor Company
, has appointed
Vipin Yadav
as vice president and head of marketing. With over 17 years of experience across leading consumer brands, Yadav steps into a key leadership role as DriveX strengthens its brand and customer experience to support national growth.
Yadav brings deep expertise in building high-impact, customer-first marketing strategies. Most recently, he served as the marketing director (marketing head) at Hisense India and also held the position of head of marketing for Toshiba TV, where he led key brand initiatives. Prior to that, he also spent over seven years at Oppo India in senior leadership roles, playing a key part in shaping the brand's identity and driving market share during a period of rapid growth.
Yadav will lead DriveX's
omnichannel marketing strategy
efforts while overseeing brand strategy, go-to-market strategy, digital innovation, and
customer engagement
. He will contribute significantly to DriveX being positioned as India's trusted and tech-forward disruptive brand in the mobility space.
'This is an incredible opportunity to shape the future of pre-owned two-wheelers,' said Yadav about his role. 'We're not just redefining the category—we're building a brand anchored in innovation, trust, and putting customers first. My focus will be on driving impact through authentic, insight-led marketing that resonates deeply and delivers real value.'
Throughout his career, Yadav has developed a reputation for combining creative storytelling with data-driven decision-making. He has helped create campaigns and drive growth, customer trust, and long-term brand value in competitive environments. He has contributed to marketing forums and jury panels and shared his insights and experiences at educational institutes including IIT Delhi and Symbiosis Pune.
Narain Karthikeyan, founder and director at DriveX, said, 'We're thrilled to have Vipin on board. He brings a sharp understanding of the Indian consumer and the ability to turn insights into strong brand actions. As we grow our footprint and continue to innovate, Vipin's leadership will help us connect more deeply with our customers.'
Yadav has a dual MBA in marketing from International Management Institute, Europe, and the Indian Institute of planning and management. He also has a Bachelor of Commerce from the University of Delhi.