Latest news with #DriveX
Time of India
13-06-2025
- Automotive
- Time of India
Vipin Yadav joins DriveX as vice president and head of marketing
HighlightsDriveX Mobility, a subsidiary of TVS Motor Company, has appointed Vipin Yadav as vice president and head of marketing to strengthen its brand and customer experience. Vipin Yadav, with over 17 years of experience in leading consumer brands, has previously held key marketing roles at Hisense India and Toshiba TV, and contributed significantly at Oppo India. Yadav aims to redefine the pre-owned two-wheeler category by building a brand focused on innovation and customer trust, utilising insight-led marketing strategies. DriveX Mobility , a fast-growing player in India's pre-owned two-wheeler market and a subsidiary of TVS Motor Company , has appointed Vipin Yadav as vice president and head of marketing. With over 17 years of experience across leading consumer brands, Yadav steps into a key leadership role as DriveX strengthens its brand and customer experience to support national growth. Yadav brings deep expertise in building high-impact, customer-first marketing strategies. Most recently, he served as the marketing director (marketing head) at Hisense India and also held the position of head of marketing for Toshiba TV, where he led key brand initiatives. Prior to that, he also spent over seven years at Oppo India in senior leadership roles, playing a key part in shaping the brand's identity and driving market share during a period of rapid growth. Yadav will lead DriveX's omnichannel marketing strategy efforts while overseeing brand strategy, go-to-market strategy, digital innovation, and customer engagement . He will contribute significantly to DriveX being positioned as India's trusted and tech-forward disruptive brand in the mobility space. 'This is an incredible opportunity to shape the future of pre-owned two-wheelers,' said Yadav about his role. 'We're not just redefining the category—we're building a brand anchored in innovation, trust, and putting customers first. My focus will be on driving impact through authentic, insight-led marketing that resonates deeply and delivers real value.' Throughout his career, Yadav has developed a reputation for combining creative storytelling with data-driven decision-making. He has helped create campaigns and drive growth, customer trust, and long-term brand value in competitive environments. He has contributed to marketing forums and jury panels and shared his insights and experiences at educational institutes including IIT Delhi and Symbiosis Pune. Narain Karthikeyan, founder and director at DriveX, said, 'We're thrilled to have Vipin on board. He brings a sharp understanding of the Indian consumer and the ability to turn insights into strong brand actions. As we grow our footprint and continue to innovate, Vipin's leadership will help us connect more deeply with our customers.' Yadav has a dual MBA in marketing from International Management Institute, Europe, and the Indian Institute of planning and management. He also has a Bachelor of Commerce from the University of Delhi.
Time of India
28-05-2025
- Automotive
- Time of India
DriveX Mobility appoints Vinod Gupta as VP of manufacturing to enhance operational growth
DriveX Mobility has appointed Vinod Gupta as its Vice President of Manufacturing to spearhead growth and operational scaling as the company expands nationwide in the pre-owned two-wheeler market . Gupta, bringing 24 years of automotive quality and manufacturing experience from Honda Cars India and Altigreen, will oversee manufacturing and refurbishment operations. He will be focusing on scaling vehicle certification systems and improving delivery capabilities as DriveX aims to reach 500 retail outlets by 2027. His appointment is a strategic move to strengthen DriveX's commitment to operational excellence and growth-ready manufacturing capabilities. Past experience Vinod Gupta's extensive background includes significant roles at Honda Cars India and electric vehicle start-up Altigreen. His experience encompasses setting up new manufacturing plants, overseeing quality for export models, and building manufacturing quality systems from the ground up. At Honda, Gupta contributed to the company's consistent leadership in product quality rankings across India. He also played a key role in ensuring quality for export models across global markets. During his time at Altigreen, he successfully scaled operations to a high-volume annual capacity within two years. This involved combining start-up agility with structured execution. "This role represents a meaningful next step in my journey. I've worked on four-wheelers, electric three-wheelers, and component manufacturing, and now moving into the two-wheeler space adds a new dimension. I look forward to building processes that are lean, scalable, and rooted in trust, so that every refurbished vehicle we deliver reflects our commitment to quality," said Gupta. New roles In his new position, Gupta will be responsible for the company's end-to-end manufacturing and refurbishment operations. A key focus will be on scaling vehicle certification systems. He will also work to improve delivery capabilities. DriveX is currently preparing to expand its footprint significantly. The company aims to have 500 retail outlets by 2027. Narain Karthikeyan, Founder & Director of DriveX, said "We are delighted to have Vinod join the DriveX leadership team. He not only possesses deep technical skills, but also has a track record of creating high-quality systems that scale. As we expand across India, his expertise in manufacturing and process excellence will be instrumental in delivering the consistency and trust that DriveX is known for." Education background Gupta's educational background includes a degree in Mechanical Engineering from MNIT Jaipur. He also holds an Executive Post Graduate Diploma in International Business from IIFT, New Delhi. He is a certified Lean Six Sigma Black Belt. Gupta has led initiatives across TQM, Quality 4.0, and enterprise-wide quality management systems.
