OK GO'S AND THE ADJACENT POSSIBLE – The Grammy®-Winning Band's First Album In A Decade
Listen to And the Adjacent Possible, released via Paracadute here: https://sym.ffm.to/andtheadjacentpossible
The band will deliver an extra special performance of 'Love,' its new single, on The Late Show with Stephen Colbert on Tuesday, April 15. Like the album's first track 'A Stone Only Rolls Downhill,' 'Love' is written from a father's perspective, but the weighty concerns of the first song give way to wonder and joy on this soaring new anthem.
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Damian Kulash says, 'You know that dream where you're somewhere familiar, maybe your childhood home, but there's a door, one that was never there before, leading to some impossible magical place? Having children did that to my understanding of love. Suddenly, a huge new ballroom opened up off of the little apartment I've inhabited so long: a whole new wing of love, grand and soaring and utterly overwhelming. It is endlessly amazing that we exist — little, conscious clusters of stardust occurring, apparently by chance, in the vast emptiness of the universe. And we get to experience love. It is unbelievable.'
And since this is OK Go, of course there is a mind-melting music video. It always seems like the band can't possibly top themselves, but with today's release of the video for 'Love,' they've done it again. The single-take video features complex choreography between the band, 29 robots, and upwards of 60 mirrors to create a dazzling — and this time deeply moving — spectacle of infinite reflections and human-scale kaleidoscopes. Shot in the faded glory of a Budapest train station, the clip was concepted in partnership with creative agency SpecialGuest, co-directed by Damian Kulash, Aaron Duffy, and Miguel Espada, and produced by 1stAveMachine, with technology integration by SpecialGuestX.
View the video for 'Love' here: https://www.youtube.com/watch?v=gz9BRl7DVSM
Always looking for new ways to document their elaborate videos, OK Go's Damian Kulash, Timothy Nordwind, Andy Ross, and Dan Konopka wore Ray-Ban Meta glasses throughout the production to capture behind-the-scenes footage - watch HERE: https://www.youtube.com/watch?v=LQufZQMXUhY. Learn more about the Universal Robots in the video HERE: https://www.universal-robots.com/en-us/landing-pages/syncing-30-robots-to-a-beat-the-making-of-ok-go-s-love-music-video/. For a more in-depth behind-the-scenes documentary on the making of the video courtesy of Project Management Institute - please view HERE: https://youtu.be/_EKQKF4qPPI?si=q2wPiVop6qhaB3gT
'We're always drawn to spectacle and wonder,' says Kulash, 'and the goal, this time, was to take them somewhere more heartfelt and emotional than we have before. This song is so personal for me, and the infinite reflections bouncing between two mirrors are a perfect metaphor for the kind of overwhelming, reality-shifting love that I'm singing about. Two simple things come together, and new dimensions burst from them into existence. Magic unfurls endlessly. It's the impossible, right there before you. That's the kind of wonder that can bring me to tears.'
Combined views of OK Go's previous video, the stunning moving mosaic for 'A Stone Only Rolls Downhill' that features 64 videos playing across 64 phones, has already surpassed five million. Directed by Kulash and Chris Buongiorno (Star Wars: Skeleton Crew), it required more than a thousand takes, and over two hours and twenty minutes of single-take clips which are condensed into the final frame. Filmmaking magazine Shots marveled, 'Whenever a new OK Go video drops, the creative community's mixture of anticipation and professional jealousy is palpable."
The album packaging also demonstrates boundless creativity and meticulous attention to detail. The first vinyl pressing, limited to 3,000, is a two-LP set on 180-gram, 45RPM discs in a foil-stamped gatefold with full-color inner sleeves. A 3-dimensional sculpture pops up when listeners open it. The packaging was designed by Yuri Suzuki and Claudio Ripol from Team Suzuki with 3D sliceform design and popup structure by Wombi Rose, Hà Trnh Quc Bo, and Emilio LaTorre for Lovepop.
To listen to And the Adjacent Possible is to be taken on an emotional rollercoaster… in the best way possible. While the music is largely upbeat, the lyrics can be dark. OK Go's sardonic wit drives 'Impulse Purchase,' a playfully direct address to the algorithms that will choose its audience: 'Now, as a practical matter it's pointless/to address you directly here/Any probabilistic adjustments/will dissolve in the sea/of the everything-everyone-everywhere-ever-has-done that you swallowed before.' Even the brightly titled 'A Good, Good Day at Last' features lines like, 'Anger, she's more loyal/than her fickle sister Hope.' Yet rays of hope ('Love,' 'Don't Give Up Now') also abound.
Track Listing – And the Adjacent Possible
Impulse Purchase
A Stone Only Rolls Downhill
Love
A Good, Good Day at Last
Fantasy Vs. Fantasy
This Is How It Ends
Take Me with You
Better Than This
Golden Devils
Once More with Feeling
Going Home
Don't Give Up Now
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