I didn't want to spend £120 on the viral berries dressing gown but found a £20 dupe at Asda – it's the softest thing

The Sun

24-04-2025

SHOPPERS have been going wild over the viral berries dressing gown, made famous by Swedish influencer Matilda Djerf.
However, one bargain hunter spotted George at Asda is selling a dupe for £100 cheaper, and said it's the 'softest thing ever.'
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Matilda's pricey £120 Summer Berries dressing gown is listed on her Djerf Avenue website.
And thankfully the Asda version is just £20 and has been given rave reviews.
TikTok user @thestyleofirayne was delighted when she spotted the cheaper version.
She wrote: 'Why spend £120 on a summer berries dressing gown when you can spend just £20 at Asda.
'Good job I got this for £100 less!
'It's the softest thing and lightweight enough for summer!'
The long-sleeve gown comes with a tie to fasten at the waist and is described as having an 'all over fruit design.'
It also has a soft ribbed fabric and two side pockets.
You can pick up the Ivory Fruits Ribbed Soft Touch Dressing Gown online and in stores.
It is available in sizes XS to XL.
Kat Farmers new George at Asda Collection
It's not the only bargain that has been praised by Asda shoppers.
Easter might be over, but people are already planning for next year's celebrations thanks to Asda.
The Easter range from the At Home With Stacey Solomon Collection has been slashed to half price.
Danielle took to the Extreme Couponing and Bargains UK group on Facebook to share a look at the bargains she'd nabbed from the supermarket.
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"Asda - Stacey Solomon Easter decorations half price!" she wrote alongside the post.
"Glass egg £1 each, pack of 4 Eggs £2, Easter tree £3.50, Easter table runner £1.25."
People quickly flooded the comments section, with the stunning Easter tree one of the favourites among them.
How Asda has upped it's game
By Fabulous' Fashion Director Tracey Lea Sayer
Take a whizz round the aisles in Asda it is hard not to notice how good the George at Asda clothing range is at the minute.
Add into the mix their recent collaboration with fashion designer Roksanda, celebrating 40 years of London Fashion Week, which is full of the designer's signature colour blocking dresses, oversized Borg fleeces and bold stripe co-ords, it is easy to see why the brand is on fire!
All proceeds from the range go to The British Fashion Council to help promote young designers, so a win win!
There also seems to be a return to quality in the clothing range.
'Style Stories' with fashion influencer Erica Davies is a capsule collection of Autumn must-haves which delivered not only on style, but on great pocket friendly prices starting from £7.
Gorgeous quilted jackets, slogan sweats and a chocolate faux sheepskin flying jacket are among my faves.
Plus, George at Asda has just been crowned with the Best Kidswear in our Fabulous Fashion awards voted for by the Fabulous readers.
Click to buy enables you to shop the whole range online or you can just have a browse while you do the weekly shop.
You are welcome!