Grace & Stella expands Canadian retail footprint with Amazon, Costco, and Walmart
The Canadian brand will now be available at Amazon Canada and in select Costco warehouses nationwide, with plans to enter Walmart brick-and-mortar stores later this year.
As of this month, Canadian shoppers can purchase Grace & Stella's cruelty-free, vegan formulations on amazon.ca, while specially curated product bundles will roll out in select Costco stores, offering customers value-packed options for gifting or stocking up on self-care essentials. The Walmart rollout is expected to begin later this year, with further details to be announced.
"We've always believed in the power of small rituals that spark joy," said Grace & Stella's creative director, Erin Mawhinney.
"Expanding into Amazon and Costco—and soon, Walmart—makes it even easier for Canadians to experience those little feel-good moments wherever they are.'
Grace & Stella has built a loyal global following thanks to its "feel-good moments" and cult-favourite products like the iconic under-eye masks and hydrating sprays. The latest expansion deepens its commitment to the Canadian market, at a time when consumer demand for wellness and beauty products is at an all-time high.
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