Supermarket chain Lidl seeks Scots voice for its self-checkouts
People who think their voice may be a good fit for phrases such as 'unexpected item in the bagging area' are being invited to send in an recording of their voice.
The supermarket chain will also be hosting an 'audition booth' at stores in Glasgow, Edinburgh, Dundee, Aberdeen and Inverness.
New self-checkouts are set to be installed in all Lidl stores in Scotland by October 2025. A panel of Lidl judges will review the entries, with the winning voice set to become the official sound of Lidl's Scottish self-checkouts.
The investment of almost £3 million in the rollout of self-service tills across all Lidl stores in Scotland is in response to data showing that Scots value easy and convenient checkouts for their regular trips to the discounter.
In a recent survey, 81% of Scots said they prefer a choice between staffed tills and self-checkouts, while 74% say they choose self-checkouts for speed and convenience.
Lidl is rolling out the check-outs across its stores (Image: Archant)
Want to be the voice of Lidl's checkouts? Here how to apply
To audition, all budding voiceover artists need to do is text the word 'audition' to +447 4183 97936 via WhatsApp, where they will be guided through a simple audition process.
Customers can enter The Lidl Audition Booth between 10am-7pm at the following locations and dates:
Aberdeen, Hutcheon Street, AB25 3TB - Thursday 8th & Friday 9th May
Kingsway Dundee, 19 New Craigie Rd, Dundee DD4 7FF - Saturday 10th & Sunday 11th May
Inverness Telford, Inverness, Telford Street, IV3 5LU - Monday 12th & Tuesday 13th May
Anniesland, 868 Crow Road, G13 1HU - Sunday 18th & Monday 19th May
Corstorphine, 1-17 Glasgow Road, Edinburgh EH12 8HW - Tuesday 20th May & Wednesday 21st May
The winning voice will become the voice of Lidl's Scottish self-checkouts and also scoop £500 worth of Lidl vouchers.
Jassine Ouali, Chief Customer Officer, Lidl GB: 'We're committed to continually enhancing the customer experience throughout our stores and are constantly looking for ways to make the shopping experience even better.
'With around two-thirds of our customers choosing self-checkouts where already available, this investment further reinforces the steps we're taking to respond to demand from our customers.
'But this isn't about replacing one experience with another – it's about offering greater flexibility and choice. By expanding self-service alongside ongoing improvements to our staffed tills, we're ensuring customers can shop in the way that suits them best.'
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Marco Ivone, Regional Director for Scotland at Lidl GB, said: 'Our search for 'the voice of Lidl's self-checkouts' in Scotland is a fun way to celebrate the roll out.
'As the Regional Director for Scotland, I am proud that a member of our Lidl community in Scotland will become the voice of our check-outs and add a Scottish charm to our customers' daily shops.'
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