Supermarket chain Lidl seeks Scots voice for its self-checkouts
The supermarket chain will also be hosting an 'audition booth' at stores in Glasgow, Edinburgh, Dundee, Aberdeen and Inverness.
New self-checkouts are set to be installed in all Lidl stores in Scotland by October 2025. A panel of Lidl judges will review the entries, with the winning voice set to become the official sound of Lidl's Scottish self-checkouts.
The investment of almost £3 million in the rollout of self-service tills across all Lidl stores in Scotland is in response to data showing that Scots value easy and convenient checkouts for their regular trips to the discounter.
In a recent survey, 81% of Scots said they prefer a choice between staffed tills and self-checkouts, while 74% say they choose self-checkouts for speed and convenience.
Lidl is rolling out the check-outs across its stores (Image: Archant)
Want to be the voice of Lidl's checkouts? Here how to apply
To audition, all budding voiceover artists need to do is text the word 'audition' to +447 4183 97936 via WhatsApp, where they will be guided through a simple audition process.
Customers can enter The Lidl Audition Booth between 10am-7pm at the following locations and dates:
Aberdeen, Hutcheon Street, AB25 3TB - Thursday 8th & Friday 9th May
Kingsway Dundee, 19 New Craigie Rd, Dundee DD4 7FF - Saturday 10th & Sunday 11th May
Inverness Telford, Inverness, Telford Street, IV3 5LU - Monday 12th & Tuesday 13th May
Anniesland, 868 Crow Road, G13 1HU - Sunday 18th & Monday 19th May
Corstorphine, 1-17 Glasgow Road, Edinburgh EH12 8HW - Tuesday 20th May & Wednesday 21st May
The winning voice will become the voice of Lidl's Scottish self-checkouts and also scoop £500 worth of Lidl vouchers.
Jassine Ouali, Chief Customer Officer, Lidl GB: 'We're committed to continually enhancing the customer experience throughout our stores and are constantly looking for ways to make the shopping experience even better.
'With around two-thirds of our customers choosing self-checkouts where already available, this investment further reinforces the steps we're taking to respond to demand from our customers.
'But this isn't about replacing one experience with another – it's about offering greater flexibility and choice. By expanding self-service alongside ongoing improvements to our staffed tills, we're ensuring customers can shop in the way that suits them best.'
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Marco Ivone, Regional Director for Scotland at Lidl GB, said: 'Our search for 'the voice of Lidl's self-checkouts' in Scotland is a fun way to celebrate the roll out.
'As the Regional Director for Scotland, I am proud that a member of our Lidl community in Scotland will become the voice of our check-outs and add a Scottish charm to our customers' daily shops.'
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