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Supermarket chain Lidl seeks Scots voice for its self-checkouts
Supermarket chain Lidl seeks Scots voice for its self-checkouts

The Herald Scotland

time08-05-2025

  • Business
  • The Herald Scotland

Supermarket chain Lidl seeks Scots voice for its self-checkouts

People who think their voice may be a good fit for phrases such as 'unexpected item in the bagging area' are being invited to send in an recording of their voice. The supermarket chain will also be hosting an 'audition booth' at stores in Glasgow, Edinburgh, Dundee, Aberdeen and Inverness. New self-checkouts are set to be installed in all Lidl stores in Scotland by October 2025. A panel of Lidl judges will review the entries, with the winning voice set to become the official sound of Lidl's Scottish self-checkouts. The investment of almost £3 million in the rollout of self-service tills across all Lidl stores in Scotland is in response to data showing that Scots value easy and convenient checkouts for their regular trips to the discounter. In a recent survey, 81% of Scots said they prefer a choice between staffed tills and self-checkouts, while 74% say they choose self-checkouts for speed and convenience. Lidl is rolling out the check-outs across its stores (Image: Archant) Want to be the voice of Lidl's checkouts? Here how to apply To audition, all budding voiceover artists need to do is text the word 'audition' to +447 4183 97936 via WhatsApp, where they will be guided through a simple audition process. Customers can enter The Lidl Audition Booth between 10am-7pm at the following locations and dates: Aberdeen, Hutcheon Street, AB25 3TB - Thursday 8th & Friday 9th May Kingsway Dundee, 19 New Craigie Rd, Dundee DD4 7FF - Saturday 10th & Sunday 11th May Inverness Telford, Inverness, Telford Street, IV3 5LU - Monday 12th & Tuesday 13th May Anniesland, 868 Crow Road, G13 1HU - Sunday 18th & Monday 19th May Corstorphine, 1-17 Glasgow Road, Edinburgh EH12 8HW - Tuesday 20th May & Wednesday 21st May The winning voice will become the voice of Lidl's Scottish self-checkouts and also scoop £500 worth of Lidl vouchers. Jassine Ouali, Chief Customer Officer, Lidl GB: 'We're committed to continually enhancing the customer experience throughout our stores and are constantly looking for ways to make the shopping experience even better. 'With around two-thirds of our customers choosing self-checkouts where already available, this investment further reinforces the steps we're taking to respond to demand from our customers. 'But this isn't about replacing one experience with another – it's about offering greater flexibility and choice. By expanding self-service alongside ongoing improvements to our staffed tills, we're ensuring customers can shop in the way that suits them best.' READ MORE: Marco Ivone, Regional Director for Scotland at Lidl GB, said: 'Our search for 'the voice of Lidl's self-checkouts' in Scotland is a fun way to celebrate the roll out. 'As the Regional Director for Scotland, I am proud that a member of our Lidl community in Scotland will become the voice of our check-outs and add a Scottish charm to our customers' daily shops.'

Lidl brings in click and collect in major online shopping change
Lidl brings in click and collect in major online shopping change

The Independent

time22-04-2025

  • Automotive
  • The Independent

Lidl brings in click and collect in major online shopping change

Lidl is piloting a click-and-collect service, offering loyalty program members a chance to reserve coveted " middle aisle" products before they hit the shelves. The initial trial will focus on the popular Parkside Robot Lawnmower, allowing Lidl Plus app users to reserve the item between 7 and 13 April. Customers can choose their preferred store for collection between 16 and 19 April, ahead of the mower's general release in stores on 24 April. Lidl GB chief customer officer Jassine Ouali said: 'We're always exploring bold new ways to enhance our customers' shopping experience and are pleased to be in a position where we can bring this latest trial to life. 'We know how popular our Middle of Lidl deals are, and this trial will give our Lidl Plus customers the chance to secure a must-have item before it hits the shelves. 'We can't wait to see how our customers respond.' Lidl Plus launched in 2020 and now has more than 100 million users globally, according to the supermarket. Alongside the lawnmower, shoppers will also be able to secure the Parkside Robot Lawnmower Garage, a weather-proof docking station to house the lawnmower while it is not in use. Lidl, like fellow discounter Aldi, has found its middle aisle deals on products that can range from air fryers to ski clothing and hot tubs to camping and gym equipment to be hugely popular with British shoppers. Both discounters advertise the often-seasonal 'special buy' product lines as on sale for a limited time only at low prices, with Aldi using the slogan 'When it's gone, it's gone.' Lidl's middle aisle is particularly attractive to men. Ryan McDonnell, the supermarket's UK chief, described it as having a 'big male following'. There is plenty of evidence online of the unusual items that people pick up in the store. As one Reddit user put it: 'Lidl is dangerous – you go in for a few basics and come back out with a chainsaw and a ratchet set.' Another described their grandfather returning home with a neon yellow jacket.

Lidl's new service to let Plus members reserve in-store launch items
Lidl's new service to let Plus members reserve in-store launch items

Yahoo

time04-04-2025

  • Business
  • Yahoo

Lidl's new service to let Plus members reserve in-store launch items

Lidl GB, which is part of the Schwarz retail group, is set to pilot its new a Click, Reserve & Collect service that will allow customers to reserve products in advance through the Lidl Plus app. The service will enable Lidl Plus users to secure 'middle of Lidl' items up to two weeks before they hit the store shelves. From 7 April 2025, customers can use the app to reserve products such as the Parkside robot lawnmower. The reserved items will be available for collection between 16 and 19 April, before becoming available in stores on 24 April. Lidl GB chief customer officer Jassine Ouali stated: 'We're always exploring bold new ways to enhance our customers' shopping experience and are pleased to be in a position where we can bring this latest trial to life. 'We know how popular our 'Middle of Lidl' deals are, and this trial will give our Lidl Plus customers the chance to secure a must-have item before it hits the shelves. We can't wait to see how our customers respond.' The initiative marks another step in the evolution of the app since its 2020 debut. The app has amassed more than 100 million global users. In early 2025, Lidl GB also revealed plans to sell products through TikTok Shop across the UK, focusing on high protein bundles catered to fitness enthusiasts. Lidl also reported a nearly 7% increase in holiday sales for the 2024 season compared to the previous year, attracting more than two million new customers. Since its establishment in Great Britain in 1994, Lidl GB has now more than 35,000 employees and more than 970 stores supported by 14 distribution centres across England, Scotland and Wales. The company's global presence includes 375,000 employees with more than 12,350 stores and more than 225 logistics centres across 31 countries. "Lidl's new service to let Plus members reserve in-store launch items " was originally created and published by Retail Insight Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio

Lidl trials click and collect on ‘middle aisle' deals
Lidl trials click and collect on ‘middle aisle' deals

Yahoo

time03-04-2025

  • Business
  • Yahoo

Lidl trials click and collect on ‘middle aisle' deals

Lidl is to trial a click and collect service to allow its loyalty members a first chance to reserve its 'middle aisle' products. In a test of the scheme's popularity, the discounter will give customers the option of reserving a Parkside Robot Lawnmower between April 7 and April 13 through the Lidl Plus app. Customers will be able to select their preferred store for collection between April 16 and April 19. The mower will go on sale in stores on April 24. Lidl GB chief customer officer Jassine Ouali said: 'We're always exploring bold new ways to enhance our customers' shopping experience and are pleased to be in a position where we can bring this latest trial to life. 'We know how popular our Middle of Lidl deals are, and this trial will give our Lidl Plus customers the chance to secure a must-have item before it hits the shelves. 'We can't wait to see how our customers respond.' Lidl Plus launched in 2020 and now has more than 100 million users globally, according to the supermarket. Alongside the lawnmower, shoppers will also be able to secure the Parkside Robot Lawnmower Garage, a weather-proof docking station to house the lawnmower while it is not in use. Lidl, like fellow discounter Aldi, has found its middle aisle deals on products that can range from air fryers to ski clothing and hot tubs to camping and gym equipment to be hugely popular with British shoppers. Both discounters advertise the often-seasonal 'special buy' product lines as on sale for a limited time only at low prices, with Aldi using the slogan 'When it's gone, it's gone.'

Lidl trials click and collect on ‘middle aisle' deals
Lidl trials click and collect on ‘middle aisle' deals

The Independent

time03-04-2025

  • Business
  • The Independent

Lidl trials click and collect on ‘middle aisle' deals

Lidl is to trial a click and collect service to allow its loyalty members a first chance to reserve its 'middle aisle' products. In a test of the scheme's popularity, the discounter will give customers the option of reserving a Parkside Robot Lawnmower between April 7 and April 13 through the Lidl Plus app. Customers will be able to select their preferred store for collection between April 16 and April 19. The mower will go on sale in stores on April 24. Lidl GB chief customer officer Jassine Ouali said: 'We're always exploring bold new ways to enhance our customers' shopping experience and are pleased to be in a position where we can bring this latest trial to life. 'We know how popular our Middle of Lidl deals are, and this trial will give our Lidl Plus customers the chance to secure a must-have item before it hits the shelves. 'We can't wait to see how our customers respond.' Lidl Plus launched in 2020 and now has more than 100 million users globally, according to the supermarket. Alongside the lawnmower, shoppers will also be able to secure the Parkside Robot Lawnmower Garage, a weather-proof docking station to house the lawnmower while it is not in use. Lidl, like fellow discounter Aldi, has found its middle aisle deals on products that can range from air fryers to ski clothing and hot tubs to camping and gym equipment to be hugely popular with British shoppers. Both discounters advertise the often-seasonal 'special buy' product lines as on sale for a limited time only at low prices, with Aldi using the slogan 'When it's gone, it's gone.'

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