Chinese Streaming Platform iQIYI Appoints Dinesh As Senior MD For Malaysia
Ratnam is set to lead iQIYI's operations across the three high-growth Southeast Asian markets, with a mandate to drive subscriber growth, deepen local content investment, forge strategic partnerships, and elevate brand engagement with audiences who are increasingly turning to Chinese and Asian entertainment.
This marks Ratnam's return to iQIYI, where he previously played a pivotal role in launching and establishing the company's footprint in Malaysia, Singapore, Indonesia and Brunei as the Country Manager of these countries. He later rose to the role of Senior Director for International Business before departing in 2023 to lead Warner Music Group's operations in Malaysia and Singapore as the Managing Director.
Ratnam said, 'This feels like a true homecoming. 'iQIYI has grown significantly over the years with a strong catalogue of Chinese dramas, Korean series, anime, and local productions. I'm excited to build on this momentum and tap into the immense creative potential of Southeast Asia. The demand for Asian content is at an all-time high, and we are well-positioned to deliver compelling stories that connect deeply with our audiences.'
During his time at Warner Music, Ratnam led the label through a period of commercial success, with multiple hit releases, cross-border chart performance and success, and industry awards for their artists. Under his leadership, the company strengthened its role as a trusted partner for brands looking to integrate music into culturally relevant storytelling.
With over 15 years of experience across the streaming, content, and technology sectors, Ratnam brings a unique blend of regional market expertise and global strategic insight. He has held senior roles at iflix, Catcha Group, and started his career in investment banking with J.P. Morgan in London and San Francisco, advising on over US$25 billion worth of transactions in the technology, media, and telecommunications space.
His appointment comes at a time of renewed growth for iQIYI in Southeast Asia, bolstered by recent strategic partnerships such as its collaboration with Telkomsel in Indonesia, and long-standing alliances with Astro, CelcomDigi, and Media Prima in Malaysia.
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