Get The Beauty Look: Gucci Westman's Naturally Sculpted Glow
Westman Atelier campaign
Westman Atelier is the clean makeup and skincare brand founded by editorial makeup artist Gucci Westman, and since launching in 2018, the New York-based label has championed a skin-first approach with a minimalist aesthetic.
For Westman, the pillars of modern beauty are luxury, efficacy, and clean, consciously-crafted ingredients, and she applies these principles to her product line that include blush sticks and duos, tinted highlight, suede matte lipsticks, and hyper-potent serums that give an oh-so-soft 'second skin' look.
Westman Atelier campaign
Loved for its clean ingredients and effortless finish, it's no surprise that the brand has earned a loyal following, from Gwyneth Paltrow and Jennifer Aniston to Anne Hathaway, and Reese Witherspoon, with whom Gucci has worked her magic for their red carpet moments.
In this guide, Westman shares her three-step routine for achieving a naturally sculpted glow that's designed to enhance all your natural features.
Westman Atelier campaign
It's important to begin with prepping the skin as it's the base for everything you are applying on top. I like to start with our Skin Activator, which helps to make lines look softer, skin look lifted and pores appear smaller - it really is the perfect base for make-up to sit on.
From here, if I'm looking for a natural look I'll use a dab of our Vital Skincare Concealer, for places where more coverage is needed, like under the eyes, over blemishes or redness. If I am after something more full coverage, like an evening or red carpet event, I like to go in with our Vital Skincare Foundation stick as it blurs and conceals any imperfections and photographs really well, whilst still maintaining a skin-like finish. To finish, a few swipes of Vital Pressed Skincare Powder - only where it's needed - it cuts T-zone shine and sets everything into place.
Gucci Westman
For sculpting there are two options - either a cream or powder contour. I love powder contour just as much as cream. Once you're feeling comfortable with your cream formula, like you've got it down, it can be fun to try a powder version. I like to place it around the cheekbones, bridge of the nose and eyelids to create depth and dimension to the face - it's all about playing with the natural shadows of your face. The trick is to add a little and build - especially with a cream formula, you almost can't go wrong - it's completely blendable and moveable. Another trick I like to use is setting the cream contour with the powder contour for a snatched and sculpted look that will last for hours.
Westman Atelier campaign
Adding blush breathes life into skin and really completes your base. Our new Baby Cheeks Powder Blush Duos include two different shades of blush, as I like having options and often use both shades together. Using two tones allows you to see the cheekbone in a new way and can really open up the face. Two colors are always more impactful than one in bringing dimension, and in some cases it can give an authenticity of tone that doesn't feel like makeup. I like to use the deeper shade around the hairline and the tops of the cheekbones, and blend the lighter shade into the apples of the cheeks - I've always found subtle contrast interesting.
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