Want your partner to be a certain height? Tinder will now let you filter by it
Tinder
is currently testing a feature that allows paid users to set a specific preference for potential matches. It will not block profiles, but it will influence recommendations. The move comes as the dating app attempts to offer more tailored experiences and potentially appeal more to women amid a decline in paid users.
Tinder is apparently experimenting with a new height preference feature for its Gold and Premium subscribers. The feature adds to growing concerns about dating app superficiality.
Why is Tinder adding a height preference now?
The launch of the test comes after Match, the parent company of Tinder, reported a 5% decline in paying users in its most recent earnings. In the first quarter, Match's
dating apps
had 14.2 million paid subscribers, down from 14.9 million a year earlier, as per a report by TechCrunch.
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Tinder is capitalizing on the perception that dating
apps
are shallow. A representative for the company asserted that the discovery setting has been made available as a worldwide test after a Reddit user shared a picture of the updated Tinder app height setting, as quoted in a report by TechCrunch.
Given that the app is typically more heavily dominated by men in the US and abroad, the company may be hoping that adding a height setting will entice more women to use and pay for it.
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Is the height filter a hard requirement?
According to the company, the setting will express a preference rather than acting as a "hard filter." In other words, it will inform recommendations rather than block or exclude profiles.
In an emailed statement, Phil Price Fry, VP of communications at Tinder, said, "We're always listening to what matters most to our Tinder users and testing the paid height preference is a great example of how we're building with urgency, clarity, and focus,'
'This is a component of a larger initiative to encourage more deliberate Tinder connections. Every decision we make with our new product is guided by certain principles, and this one speaks directly to a few of them.'
Will this feature stay long-term?
Although not all tests are implemented permanently, they all teach us how to provide more intelligent, pertinent experiences and advance the category.
The height setting is likely to generate more controversy and worry, even though dating apps normally allow users to filter for people based on more conventional criteria, such as age, whether they want a long-term relationship, or whether they have children.
With the popularity of
online dating
, evaluating someone entirely on the basis of physical attributes, such as their size or appearance, has become crucial.
Tinder's user interface, which places a strong emphasis on browsing through people's photos, contributed to the acceleration of this trend.
The popularity of dating apps not only revealed people's inclination for the conventionally attractive, but it also created a culture in which prejudice against taller men was accepted as the standard.
FAQs
Can I filter Tinder matches based on height?
Only if you are a Gold or Premium subscriber in the test group; Tinder is testing a height preference setting.
Does the height setting exclude shorter or taller users?
No, it only helps guide who Tinder shows you; it does not completely block anyone.
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