Lidl shoppers won't need to use till as new technology added to app
Queuing for the till or using a self-service checkout will be a thing of the past
The technology is now being tested ahead of a national roll-out
Lidl shoppers will be able to shop without using a till as the chain rolls out new technology in its app. Lidl is launching a new self-scanning feature integrated directly into the discounter's loyalty app - Lidl Plus. From September, the new feature will be tested in a friends and family trial across four stores, ahead of a phased rollout next year.
The introduction will allow customers to scan products as they shop, track their spending and savings in real time, and complete their purchases quickly at a terminal as they leave the shop - all through the existing Lidl Plus app.
Ryan McDonnell, Chief Executive Officer at Lidl GB, said: 'This marks a significant leap forward in our digital evolution. Integrated into Lidl Plus, it's designed to offer customers a smarter, faster, and more flexible way to shop. We're investing heavily in technologies that simplify everyday life, while always offering our customers different options to suit their shopping preferences. Whether customers prefer the traditional checkout, self-service or self scanning, at Lidl, they are always in control of how they shop.'
This latest innovation follows the successful pilot of Lidl GB's Click, Reserve & Collect service through Lidl Plus earlier this year, along with the rollout of self-checkouts across its stores. Lidl says this latest investment in its digital infrastructure underlines the discounter's commitment to continuously evolving the customer journey through smart, scalable technology.
Many supermarkets already use self-scan technology using hand-held 'scanners' so you can pack your shopping as you go around the supermarket. Some, such as Sainsbury's and Asda, also allow you to scan and shop using your phone.
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There are also stores where you don't even need to scan as everything you put into your basket is tracked by scales and cameras and automatically charged to your account.
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