SEE IT: Steve Sarkisian and Co. roll out Lamborghinis in Austin amid recruiting camps
SEE IT: Steve Sarkisian and Co. roll out Lamborghinis in Austin amid recruiting camps Texas players have already inked promotional deals with Lamborghini Austin, with running back Bijan Robinson becoming the first to sign such a partnership in 2022.
The Texas Longhorns are making headlines again, not just for their play on the field but for their high-octane recruiting tactics. Over the weekend, the university showcased a fleet of Lamborghinis outside its football facilities as it hosted some of the nation's top high school prospects for official visits.
The luxury cars, parked in front of the Moncrief Athletics Center next to Darrell K Royal–Texas Memorial Stadium, were impossible to miss as blue-chip recruits arrived in Austin. The spectacle is part of an ongoing trend for Texas, which first rolled out the exotic cars during last year's recruiting cycle. This year's event featured around 14 to 15 top targets from the Class of 2026, including five-star running back Ezavier Crowell and Lamar Brown, as well as four-star edge rusher Jamarion Carlton, cornerback Davon Benjamin and four-star quarterback Kavian Bryant.
The display is more than just a photo opportunity. It's a visual reminder of the opportunities available to student-athletes in the Name, Image, and Likeness (NIL) era. Texas players have already inked promotional deals with Lamborghini Austin, with running back Bijan Robinson becoming the first to sign such a partnership in 2022. Since then, other Longhorns, including Jordan Whittington, Jake Majors, Michael Taaffe, and Isaiah Bond, have also driven Lamborghinis as part of NIL deals.
While the Lamborghinis have become a social media sensation, the move has drawn mixed reactions from fans and commentators. Some see it as a bold and effective marketing strategy, while others criticize it as a flashy distraction from the fundamentals of college football. Either way, it sticks out to recruits, come to Texas and Texas One Fund connections could net you an NIL deal with Lamborghini of Austin.
As Texas prepares for its second season in the SEC, head coach Steve Sarkisian and his staff are making it clear that the Longhorns are willing to leverage every advantage to attract elite talent. Whether the Lamborghinis ultimately translate to wins on the field remains to be seen, but for now, Texas is sending a message to recruits and rivals alike: the Longhorns are back, and they're not afraid to make a statement.
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