Amazon makes major change to its Prime Day as exact dates for huge summer sale confirmed

The Sun

5 hours ago

AMAZON is making a major change to Prime Day and confirmed the date the huge summer sale will take place.
The shopping giant has extended the length of the sales event to four days, giving customers more time to nab discounts.
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The retail bonanza, which is exclusive to Prime customers, will kick off at midnight on July 8 and finish on July 11.
This is the longest time the sales event has run for, initially launching in 2015 as a 24hour event and later being extended to two days long.
The event gives shoppers a chance to save on big-name brands, with previous offers including 24% off Apple Air Pods and 50% off Le Creuset casserole dishes.
This year, Amazon said customers will have a chance to save on top brands like Bose, De' Longhi, Dyson, Lego, Shark, CeraVe, Ninja, and Sonos.
The eCommerce giant will also launch a new "Today's Big Deals" offer, which will give customers a chance to save on specific products.
Additionally a "New Deal Drop" will also launch at midnight every day throughout the shopping event.
If you are keen to shop the discounts you need to become an Amazon Prime customer.
A membership costs £8.99 per month or £95 per year.
Meanwhile, students and individuals aged 18-22 can get a discounted rate of £4.49 per month or £47.49 per year.
Alongside getting access to Prime Day deals, members can also get free next day delivery and Deliveroo plus subscription.
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If you have never signed up before, you can opt to use a 30-day free trial offer.
If you haven't been an Amazon Prime member in the last 12 months you can also get access to the trial.
Using this option, essentially gives you access to the sale and the perks associated with the membership for nothing.
However, if you choose this route, you will need to remember to cancel before the end of the 30-day trial to avoid being charged.
Set a reminder on your phone or put it in your calendar so you don't forget.
AMAZON PRIME SHOPPING TIPS
Amazon runs two Prime Day events a year, one in July and one in October.
The event can be exciting for shoppers, but it is important not to get carried away and make impulse purchases which aren't good value.
The Sun previously spoke to Liz Hunter, commercial director at price comparison website Money Expert, said shoppers should be wary of unknown brands.
She said: "While searching on Amazon, you're likely to come across products from random, unrecognisable brands.
"These products often undercut key players on price, but without brand reputation, you risk sacrificing quality and durability."
Meanwhile, Tom Church, founder of LatestDeals.co.uk previously said shoppers should take advantage of offers on garden tools and tech gadgets.
COMMON PRIME DAY MISTAKES
Katy Phillips, senior brand and communication manager at idealo shares with Sun readers three common Prime Day mistakes
1. Buying something just because its discounted
An obvious rule that is often forgotten about is only buying something you actually need. Over half (59%) of those polled by idealo admitted that they ended up with a product they didn't want after Prime Day last year.
Just because things are on sale, doesn't mean you need to buy it! Keep a strict list if there are things you need. Nearly everything on the website will be marked as a 'prime day deal' regardless of whether the price has changed.
2. Not doing your research
A whopping 80% of Brits say they never price compare when shopping sale events but experts are urging everyone to spend more researching products before making a purchase.
Before you buy anything on Prime Day, make sure you compare prices elsewhere. Look on price comparison websites to see if it's cheaper elsewhere and utilise price alerts where possible. These will send you notifications each time a product reaches its lowest price.
3. Not recognising scams
Each year a new scam will arrive just in time for Prime Day, ready to catch shoppers out. A common one includes hoax emails from the Amazon 'Support Team' were a new tactic used by criminals to steal people's personal information.
If you see any emails or offers boasting £50 free to spend on Prime Day - they won't be real. Make sure you're on the real Amazon website also, as there may be links that take you to a site that looks similar to Amazon but isn't the real thing.