Barn's coffee chain appoints Horizon FCB Saudi as lead agency
Saudi Arabia-based coffee chain Barn's has chosen Horizon FCB Saudi as its lead agency.
Horizon FCB Saudi will collaborate with Barn's on all strategic initiatives, creative development, social media efforts, and paid media campaigns, strengthening the brand's position as one of the Kingdom's most beloved and pioneering coffee chains.
Through this partnership, Horizon FCB Saudi Arabia will focus on delivering innovative and impactful campaigns that bolster Barn's status as a top local brand within Saudi Arabia's rapidly growing coffee culture.
The agency will lead strategic social media initiatives, create engaging content, and establish meaningful consumer connections through high-profile collaborations, including Barn's sponsorship of Esports World Cup champions, Team Falcons.
Tony Rouhana, VP of Horizon FCB Saudi Arabia, commented on the partnership: 'We're excited to team up with Barn's, a brand that shares our passion for creativity, authenticity, and forward-thinking.'
Rouhana added, 'With more than 30 years of heritage in Saudi Arabia, Barn's has built an enduring legacy. We look forward to helping take the brand to new heights and creating work that achieves the desired 'economic multiplier'.'
Since its inception in 1992, Barn's has set the standard for premium coffee experiences, expanding to more than 800 locations across Saudi Arabia and beyond.
With Horizon FCB's expertise in creative storytelling, integrated marketing, and digital capabilities, this partnership aims to deliver bold and effective campaigns that further solidify Barn's leadership in the competitive retail coffee and food industry.
This appointment also marks a significant milestone in Horizon FCB Saudi Arabia's continued growth and its commitment to delivering culturally relevant, results-driven marketing solutions.
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