Latest news with #HorizonFCB
Campaign ME
06-03-2025
- Business
- Campaign ME
Barn's coffee chain appoints Horizon FCB Saudi as lead agency
Saudi Arabia-based coffee chain Barn's has chosen Horizon FCB Saudi as its lead agency. Horizon FCB Saudi will collaborate with Barn's on all strategic initiatives, creative development, social media efforts, and paid media campaigns, strengthening the brand's position as one of the Kingdom's most beloved and pioneering coffee chains. Through this partnership, Horizon FCB Saudi Arabia will focus on delivering innovative and impactful campaigns that bolster Barn's status as a top local brand within Saudi Arabia's rapidly growing coffee culture. The agency will lead strategic social media initiatives, create engaging content, and establish meaningful consumer connections through high-profile collaborations, including Barn's sponsorship of Esports World Cup champions, Team Falcons. Tony Rouhana, VP of Horizon FCB Saudi Arabia, commented on the partnership: 'We're excited to team up with Barn's, a brand that shares our passion for creativity, authenticity, and forward-thinking.' Rouhana added, 'With more than 30 years of heritage in Saudi Arabia, Barn's has built an enduring legacy. We look forward to helping take the brand to new heights and creating work that achieves the desired 'economic multiplier'.' Since its inception in 1992, Barn's has set the standard for premium coffee experiences, expanding to more than 800 locations across Saudi Arabia and beyond. With Horizon FCB's expertise in creative storytelling, integrated marketing, and digital capabilities, this partnership aims to deliver bold and effective campaigns that further solidify Barn's leadership in the competitive retail coffee and food industry. This appointment also marks a significant milestone in Horizon FCB Saudi Arabia's continued growth and its commitment to delivering culturally relevant, results-driven marketing solutions.
Campaign ME
27-02-2025
- Health
- Campaign ME
Centrum brings ‘Wellness to Life' with 850+ vitamin tests at Dubai Marathon 2025
Centrum has revealed details about its immersive Wellness Hub activation at the recent Dubai Marathon 2025. The activation offered runners a meaningful experience in recovery, nutrition and peak performance to communicate a message of wellness, endurance and self-care. Conceptualised and designed by Horizon FCB, Centrum's booth at the Dubai Marathon became an engaging hub for wellness-themed activations that reflected the brand's dedication to helping participants prepare for and recover from the race. Showcasing the brand's commitment to personalised wellness support, under the theme of being a 'Wellness Partner', a key highlight of the activation was Centrum's vitamin testing, where runners used Vitastiq technology to assess their vitamin data. The booth also featured warm-up sessions led by a fitness influencer to energise runners before the race, and a recovery zone that offered a dedicated space to cool down after the marathon. Runners were also offered the opportunity to create personalised 'I Run For…' T-shirts that reflected their unique health goals, The Centrum campaign also found ways to interact meaningfully with runners every step of the way. Before the run, Centrum geo-targeted those using Careem to get to the Dubai Marathon 2025 through digital banners. During the run, the brand sent motivational messages to runners using the Huawei fitness app users across Android devices. Runners who completed the 2025 Dubai Marathon were then offered 50 per cent off Centrum on Amazon. The campaign video created by Horizon FCB Dubai highlighted how even 56 per cent of athletes are vitamin deficient, despite a world where taking vitamins has become a part of daily life. The activation showcased how vitamin deficiencies could lead to fatigue and potential injuries. More than 850 vitamin tests were conducted. The overall campaign garnered more than 3.6 million impressions. Through the activation, Centrum connected with a fitness-focused audience at the Dubai Marathon, which brought together more than 12,000 runners from more than 100 nationalities. 'The Dubai Marathon was a great opportunity to engage with a health-conscious audience, aligning with Centrum's vision to elevate everyday lives. We're proud to have created this activation that stood out and captured the spirit of the event,' said Farouk Haber, Group Account Director, Horizon FCB. The collaboration brought to life Centrum's mission of supporting individuals' health journeys and inspiring marathon participants to prioritise their well-being.
