Charli xcx sparks new trend after last year's Brat summer
The Grammy award-winning artist, 32, catapulted her stardom to new heights with her 'Brat' album and will take to the Glastonbury stage in one of the festival's most hotly-anticipated performances.
And with that event just under a month away, the 'Apple' hitmaker may have just set off a new summer trend.
Charli turned heads at an exclusive party in Cannes by arriving with an iconic Magnum Classic Ice Cream in hand to complete her look.
The moment pays homage to the iconic 1994 runway (Image: Myles Hendrik)
The moment pays homage to the iconic 1994 runway, where models famously cracked into Magnum Classic ice creams on the Vivienne Westwood catwalk.
Now, with Charli leading the way, this playful nod to edible luxury is inspiring fashion lovers to add a touch of cool – quite literally – to their summer OOTDs.
Magnum hosted an electrifying beach party on La Croisette to launch its 2025 global campaign Crack Into Pleasure
Charli, known for her boundary-pushing style, curated the night's soundtrack with explosive DJ sets from genre-defying producer Jamie xx, DJ and producer George Daniel, and a performance by breakthrough Swedish rapper Yung Lean, igniting a high-energy atmosphere that reflected the campaign's disruptive spirit.
Guests abandoned restraint and embraced freedom in style, with Charli leading the way in a Vivienne Westwood Cafe Society ensemble.
Gabbriette, making a dramatic entrance alongside Charli, broke away from the expected conservative dress code in a baby pink Y2K-inspired two-piece, embodying the campaign's fearless edge.
Supermodel and creative Georgia May Jagger also made a statement in an ivory gown, while her iconic mother Jerry Hall commanded attention in a glittering black suit and satin red shirt.
The party was anchored by the return of the Magnum® Dipping and Spray Barexperience, where Charli xcx set the tone, creating her signature Magnum® recipe to demonstrate how true pleasure comes from rejecting the expected and defining indulgence on your own terms.
#CrackIntoPleasure marks a bold new chapter for Magnum®, inviting Pleasure Seekers around the globe to embark on an indulgent journey that pays homage to Magnum®'s original three ice cream flavour innovations: Magnum® Classic, Magnum® Almond, and Magnum® White.
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There wasn't a huge amount of the honeycomb pieces which some might find disappointing but, for me, any more would have been too sickly, so I was very happy. Great value for money, and a tasty treat. Winner - 5/5 Double Dip Choc Raspberry, 3 x 88ml, £3.25, Sainsbury's 9 The Double Dip Choc Raspberry from Sainsbury's are a real grown-up treat and delicious Credit: Damien McFadden THESE are very fancy choc and fruit-flavoured ice creams which will bring a touch of luxury to your freezer and work just as well as a dessert or garden eat. Inside you get yummy raspberry ice cream which has a thick, creamy flavour and tastes just as delicious and decadent as any posh tub you might buy. There's a double-thickness milk chocolate layer on the outside which delivers the satisfying shatter you want, and to cut through all that richness there's a sparky and zingy raspberry sauce sandwiched in the middle. These are a real grown-up treat and delicious, but the cost is rather high. And considering the price tag, the lollies themselves are a bit too dinky. 3/5 Chocolate Almond Coated, 3 x 110ml, Asda, £2.10 9 Asda's chocolate treat was high quality and felt like good value for money Credit: Damien McFadden A WELL-PRICED own-brand choc treat that works well as a keep-everyone-happy summertime snack. More classic in taste than some others, so what you find on your stick is a scrummy vanilla ice cream dipped in a coating of milk choc with tasty roasted almond nibs. For the price I thought these were super quality and you also get a lot for your money as they are very substantial. The vanilla whippy-style middle tasted enjoyable, with an ice cream van- style soft texture, and roasting the nutty nibs gave enjoyable additional taste as well as texture. The choc was a little thin and the lolly did start to separate and melt too fast, but that didn't stop me scoffing the lot and then licking my fingers! 4/5 Gelatelli Double Caramel, 4 x 85ml, Lidl, £4.49 9 Lidl's ice cream was messy to eat and it felt like there was too much going on Credit: Damien McFadden I WAS surprised at the steep price of these own-brand licks from Lidl, which were the second-costliest I tried after the Wall's original Magnums. That said, they are pretty fancy lollies with a lot of flavours packed on to the wooden stick. Inside the chunky milk choc outer you'll find it crammed with nutty nibs, then a thick layer of caramel sauce, ice cream with biscuit, more nut flavours and then more white chocolate, plus biccie pieces. There's an awful lot going on here, which is generous – and if you love a toffee-style ice cream cone you'll probably think these are fab. I found them a bit messy to eat, and the stick was almost too small for all the goodies attached to it. But if you have a sweet tooth you'll be in heaven. They're overpriced though, and paying less for a more streamlined ice will keep everyone just as happy.
