Barcelona set to secure major sponsorship deal worth €40 million
Club executives have been working intensely to secure new revenue streams to address the current financial challenges, with a clear objective: to return to La Liga's 1:1 rule and regain full freedom to operate in the transfer market.
Sponsorship agreement in sight with Congo
Now, SPORT reports that Barcelona are closing in on finalising a sponsorship agreement worth €40 million with the Democratic Republic of the Congo (DRC).
Over the past few months, several meetings have taken place with potential sponsors to evaluate the feasibility of different commercial agreements. Many of these discussions have been ruled out for various reasons.
However, the deal with the Republic of the Congo has progressed well and is entering the final stages of negotiations.
Another sponsorship deal on the horizon. (Photo by)
The deal would see Barcelona include the slogan 'RDC, coeur de l'Afrique' (translates to DRC, the heart of Africa) on one of the club's kits.
On 19 May, the Congolese Minister of Sports and Leisure, Didier Budimbu, visited Barcelona and held a meeting with senior club executives.
Accompanied by his team, he also toured the Ciutat Esportiva facilities and personally presented the project, which was received with interest by the Barcelona board.
The agreement is expected to bring approximately €40 million into the club's finances. According to the report, negotiations are in an advanced stage, and an official announcement could be made as early as next week, before the start of the pre-season tour.
The revenue will be a big boost for the La Liga champions as they aim to return to the 1:1 Fair Play rule, which will allow them to operate with greater freedom in the market.
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