UK's most popular theme park unveils unlimited entry pass - and it costs less than a single day ticket
It's now cheaper than ever to head to Alton Towers for the day.
The Stoke-on-Trent theme park is selling three-month seasonal passes for £59 – better value than a day ticket, which costs £68 if you buy at the gate.
The pass provides guests with unlimited access to Alton Towers for three months, meaning you can ride on The Smiler and the park's newest attraction, Toxicator, as many times as your stomach can handle.
There are a few dates when this pass can't be used – the August Bank Holiday weekend, and some days in October in the run-up to Halloween.
If the three-month pass isn't enough of an adrenaline rush for you, there's also an Alton Towers Gold Pass available for £139.
This offers ticketholders unlimited entry to the theme park for a whole year, as well as up to 20 per cent off food and drinks, and discounts on hotel breaks at the resort.
But if you're worried about getting bored by Alton Towers, the Merlin Annual Pass might be for you - offering entry to Alton Towers, as well as a wide range of UK attractions, including Thorpe Park, Legoland, Chessington World of Adventures, Madame Tussauds and Cadbury World.
Prices for the Merlin Annual Pass start at £99 – although this only includes unlimited off-peak entry.
The pass provides guests with unlimited access to Alton Towers for three months, meaning you can ride on The Smiler as many times as your stomach can handle
But the Merlin Platinum Pass costs £299, and is completely unlimited.
It also offers free parking and free Coca-Cola Freestyle cups with two refill vouchers, as well as 10 per cent off Fastrack and Reserve & Ride in the theme parks.
Earlier this month, the Postman Pat Parcel Post ride at Alton Towers finally closed for good, in a move that left some of its most passionate fans 'devastated'.
Located within the park's CBeebies Land, it replaced the former Old MacDonald's Tractor Ride in May 2014.
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