BigSeller's 2025 E-Commerce Summit signals bold future for Malaysian cross-border trade
Held at PARKROYAL COLLECTION Kuala Lumpur and hosted by BigSeller, the gathering featured live software demos, partner-led sessions, and keynote presentations aimed at bridging operational gaps and accelerating regional readiness.
BigSeller CEO Shirley Xie opened the day by reaffirming the company's commitment to supporting sellers in their journey beyond domestic markets. In his keynote address, BigSeller Southeast Asia Market Director Li Jing outlined four major challenges facing companies expanding internationally: collaboration gaps, warehousing inefficiencies, unclear profitability, and scaling failures.
'Too often, businesses rush into new markets without the right infrastructure in place. What we're building at BigSeller is designed to fix that,' said Li. 'The real engine of growth is data-driven, refined operations. With the right systems, sellers can move from simply selling products to actually running their operations with strategy.'
Li also demonstrated how BigSeller connects product syncing, inventory management, order processing, and financial reporting into a single platform. This all-in-one approach helps sellers run their operations more smoothly, especially when dealing with multiple platforms or countries.
Additional keynote sessions featured Momentum Works CEO Li Jiangan, who shared ten trends shaping the future of Southeast Asian e-commerce. Zhong Yi, Vice President at LianLian Global, discussed innovations in cross-border payments, while Liang Jiawei, General Manager of Shan Hai Tu Malaysia, provided guidance on compliance and market entry strategies.
Liu Linhai, CEO of Dreamer Age and one of Malaysia's top-performing sellers also shared his journey of expanding into multiple Southeast Asian markets and the lessons he learned from localising content and operations.
'Success in regional markets isn't about copying what works in Malaysia,' Liu said. 'It's about understanding the culture, tailoring operations, and building for the long term.'
He also pointed out that Southeast Asia is entering a new phase of growth.
'China's e-commerce industry is already mature. Now, we're seeing the same systems and thinking being applied here. Malaysian sellers have a real chance to grow if they're willing to adapt and build with the right partners.'
Representatives from TikTok Shop, Shopee, and Lazada shared insights on new seller tools, traffic strategies, and platform updates aimed at helping Malaysian businesses strengthen their digital presence and expand across regional markets. William Chen, Business Development Director at Ninja Van China, introduced logistics solutions focused on reducing delivery delays and supporting fulfilment efficiency.
The summit concluded with a roundtable moderated by Zhong Jun, co-founder of An He SEA, featuring panelists from Seastar, Global Trade Malaysia, Almighty, Kalodata, and Kaiyun Global. The discussion explored how businesses can overcome cultural, regulatory, and operational barriers when entering diverse Southeast Asian markets.
Today, BigSeller supports over 930,000 users across the region and processes more than 300 million marketplace orders each month. As Malaysian sellers continue to explore international opportunities, BigSeller remains focused on delivering the tools and support needed to build scalable, cross-border e-commerce businesses.
Sellers interested in exploring BigSeller's tools can sign up for free here.
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