
HSBC ups its game to cater to the wealthy
KUALA LUMPUR: Malaysia is expected to see a significant increase in the percentage of adults with at least RM1mil in financial wealth over this decade, according to HSBC Bank.
HSBC head of international wealth and premier banking for Asia Kai Zhang said the percentage is projected to double, in line with the country's economic expansion.
'As the Malaysian economy grows, and our real gross domestic product growth forecast for Malaysia is 4.2% this year, so does the opportunity to build and sustain wealth,' Zhang said at the launch of the all-new HSBC Premier service yesterday.
HSBC Malaysia country head of international wealth and premier banking Linda Yip said the affluent market in Malaysia is also expanding.
Citing estimates by consulting company GlobalData, she said Malaysia's affluent segment, including high-net-worth individuals, is projected to grow at a compound annual growth rate of 5.4% between 2025 and 2029, with liquid assets expected to reach nearly US$350bil in four years.
Yip said HSBC's Quality of Life study found that affluent Malaysians are diversifying their wealth to preserve their lifestyle and plan for future generations.
The study showed that 78% of their portfolios are in investments such as fixed income, bonds and equities, with the remaining 22% in cash.
The survey also found that 51% consider savings for vacation or leisure a top financial goal, while 48% place health and wellbeing among their main priorities.
'Malaysia is witnessing rapid growth in its affluent segment and with that growth comes evolving needs.
'Affluent customers now seek holistic solutions that help them accelerate their wealth, while also prioritising health and wellbeing,' Yip said.
With that in mind, HSBC introduced its all-new HSBC Premier service which is built around four pillars – wealth, health, travel and international coverage – to cater to these evolving needs.
The launch follows previous enhancements to its Premier services, including the introduction of HSBC Premier Elite in 2024, the opening of its flagship Wealth Centre at Tun Razak Exchange and the establishment of the HSBC Wealth Academy.
Under the wealth pillar, customers have access to more than 350 investment solutions, digital investment service features and advisory support to monitor their portfolios.
The health pillar includes discounts on health screenings and wellness packages through a partnership with Sunway Healthcare Group.
The travel pillar offers rewards and benefits through HSBC travel cards for Premier and Premier Elite customers, while the international pillar includes global money transfers to over 50 countries with no fees, preferential foreign exchange rates and access to 11 major currencies.
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