Latest news with #HSBCPremier
The Star
20 hours ago
- Business
- The Star
HSBC Malaysia sets new benchmark for affluent banking
HSBC Malaysia recently unveiled its all-new HSBC Premier for affluent and high-net-worth customers to meet their changing needs in wealth management, health and lifestyle and international banking. The launch event, held on Aug 13 at Immersify @ The Labs in Bukit Bintang City Centre, Kuala Lumpur, was a showcase of elegance and innovation. Guests were welcomed into a multi-sensory experience featuring cutting-edge visual projections set within an expansive 30,000sq ft art space. The event offered a captivating preview of HSBC Premier's offerings in Malaysia, blending art, sound, and technology to reflect the premium lifestyle, personalised service and global reach the bank is known for. Privileges that go beyond Anchored on four pillars—wealth, health, travel and international, the new HSBC Premier covers an extensive proposition, ranging from wealth solutions, health and travel privileges to more convenient and easier access in international banking. Zhang said that the launch of HSBC Premier is a reflection of HSBC's commitment to international and affluent banking, connecting its customers to a growth of opportunities. In the wealth segment, HSBC Premier offers award-winning wealth management services with both local and global expertise, giving customers access to over 350 diverse investment solutions, including Unit Trusts, Bonds/Sukuk, Structured Investment Products and protection plans. On the health front, HSBC Premier provides exclusive healthcare and wellness privileges at renowned private hospitals and facilities nationwide. Members can enjoy up to 30% off selected health screening packages and recovery services, with 30% discounts at Sunway Medical Centre Damansara and 20% discounts at other Sunway Medical Centres. Additionally, HSBC Premier Elite customers are entitled to a complimentary Elite Signature health screening package at any Sunway Medical Centre. Special postnatal care offers are also available through Sunway Sanctuary, including 20% off postnatal care packages, on top of complimentary gifts. HSBC Premier Elite customers can enjoy an extra touch of indulgence with a complimentary third night when they book a two-night stay at Signature One Suite, Sunway Sanctuary. Elevating travel Data from Mastercard's World and World Elite portfolios in Malaysia show that affluent cardholders prioritise spending on travel and accommodation. HSBC's Premier Mastercard credit cards tap into this trend, offering benefits that elevate these premium travel experiences while strengthening the bank's foothold in the affluent segment. HSBC Premier customers who hold an HSBC Premier World Mastercard credit card can enjoy accelerated rewards of up to 15x Reward Points for every RM1 spent abroad, provided they meet Premier eligibility criteria. Additional benefits include six complimentary accesses to Plaza Premium Lounges, complimentary global data roaming in over 120 countries, and up to US$500,000 in travel insurance coverage offered by Mastercard—ensuring a seamless and rewarding travel experience. The Premier Travel Card on the other hand is a zero-fee credit card designed exclusively for HSBC Premier Elite customers. Cardholders earn 1.1x air miles for every RM1 spent overseas and 1x air miles for every RM4 spent locally, along with 12 lounge visits to over 1,300 airports worldwide. New age affluence HSBC's International Wealth and Premier Banking (IWPB) Asia head Kai Zhang said that the estimated percentage of adults in Malaysia with at least USD$250,000 in financial wealth will double over the course of this decade, based on HSBC Global Research. 'As the Malaysian economy grows, so does the opportunity to build and sustain wealth. 'But it's not just about growth. It's about how wealth management is changing, and we're seeing customers manage their wealth with more intent,' said Zhang. HSBC Malaysia international wealth and premier banking country head Linda Yip added that, amid the rapid growth of Malaysia's affluent segment, affluent customers now seek holistic solutions that help them accelerate their wealth while prioritising their health and wellbeing. Yip noted that this year's 25-year milestone for HSBC's premier banking in Malaysia is more than just a number—it reflects its commitment to continue developing the premier experience to the next level and meet customer's evolving needs. 'Malaysia is witnessing rapid growth in its affluent segment, and with that growth comes evolving needs. 'Achieving a balance of these needs allows them to grow, protect, enjoy and preserve their wealth for generations,' said Yip. She added that affluent customers are focused on diversifying their hard-earned wealth to preserve their lifestyle today and protect it for future generations. 'At HSBC, our aspiration is to be the international bank of choice for affluent customers, supporting their holistic wealth management needs. 'We are taking this a step further with our all-new Premier services that offer solutions that go beyond banking,' Yip explained. To celebrate the launch of the enhanced HSBC Premier, new HSBC Premier and Premier Elite customers can enjoy an attractive 4.28% p.a. on six-month Time/Term Deposit/-i placements, along with reward points to help redeem flight tickets even faster. Those who choose to invest or insure with HSBC can unlock even greater returns — up to 10.88% p.a. on their Time/Term Deposit/-i placements. Interested customers may visit for more information and terms and conditions.
The Star
5 days ago
- Business
- The Star
HSBC ups its game to cater to the wealthy
HSBC Malaysia's Yip said HSBC's Quality of Life study found that affluent Malaysians are diversifying their wealth to preserve their lifestyle and plan for future generations. KUALA LUMPUR: Malaysia is expected to see a significant increase in the percentage of adults with at least RM1mil in financial wealth over this decade, according to HSBC Bank. HSBC head of international wealth and premier banking for Asia Kai Zhang said the percentage is projected to double, in line with the country's economic expansion. 'As the Malaysian economy grows, and our real gross domestic product growth forecast for Malaysia is 4.2% this year, so does the opportunity to build and sustain wealth,' Zhang said at the launch of the all-new HSBC Premier service yesterday. HSBC Malaysia country head of international wealth and premier banking Linda Yip said the affluent market in Malaysia is also expanding. Citing estimates by consulting company GlobalData, she said Malaysia's affluent segment, including high-net-worth individuals, is projected to grow at a compound annual growth rate of 5.4% between 2025 and 2029, with liquid assets expected to reach nearly US$350bil in four years. Yip said HSBC's Quality of Life study found that affluent Malaysians are diversifying their wealth to preserve their lifestyle and plan for future generations. The study showed that 78% of their portfolios are in investments such as fixed income, bonds and equities, with the remaining 22% in cash. The survey also found that 51% consider savings for vacation or leisure a top financial goal, while 48% place health and wellbeing among their main priorities. 'Malaysia is witnessing rapid growth in its affluent segment and with that growth comes evolving needs. 'Affluent customers now seek holistic solutions that help them accelerate their wealth, while also prioritising health and wellbeing,' Yip said. With that in mind, HSBC introduced its all-new HSBC Premier service which is built around four pillars – wealth, health, travel and international coverage – to cater to these evolving needs. The launch follows previous enhancements to its Premier services, including the introduction of HSBC Premier Elite in 2024, the opening of its flagship Wealth Centre at Tun Razak Exchange and the establishment of the HSBC Wealth Academy. Under the wealth pillar, customers have access to more than 350 investment solutions, digital investment service features and advisory support to monitor their portfolios. The health pillar includes discounts on health screenings and wellness packages through a partnership with Sunway Healthcare Group. The travel pillar offers rewards and benefits through HSBC travel cards for Premier and Premier Elite customers, while the international pillar includes global money transfers to over 50 countries with no fees, preferential foreign exchange rates and access to 11 major currencies.
The Sun
6 days ago
- Business
- The Sun
HSBC Premier goes ‘beyond just wealth'
KUALA LUMPUR: HSBC Malaysia has rolled out a redefined HSBC Premier proposition designed to capture the country's fast-growing affluent and high-net-worth segment, which is projected to transform Malaysia's financial landscape over the next decade. Anchored on four strategic pillars (wealth, health, travel and international) the new premier offering blends traditional financial services with health, lifestyle and global connectivity in what the bank says is a blueprint for the next era of affluent banking. HSBC international wealth and premier banking Asia head Kai Zhang framed the launch as both a milestone for Malaysia and a stepping stone for HSBC's wider regional ambitions. 'Today is more than a proposition launch. It's a milestone in how we serve the evolving wealth and international banking needs of our customers in Malaysia, and a signal of our broader ambition in the region,' Zhang said. 'We estimate that the percentage of adults in Malaysia with at least US$250,000 (RM1.18 million) in financial wealth will double over the course of this decade. 'But it's not just about growth, it's about how wealth is changing. 'Customers are seeking diversification, investing for the long term, and integrating wealth decisions into broader life goals.' Data from GlobalData suggests Malaysia's affluent market, including high-net-worth individuals, will grow at a compound annual growth rate of 5.4% between 2025 and 2029, with liquid assets expected to reach nearly US$350 billion in four years. HSBC Malaysia international wealth and premier banking country head Linda Yip, said this growth is also altering what customers expect from their banks. 'Affluent customers now seek holistic solutions that help them accelerate their wealth while placing their health and wellbeing at the forefront,' she said. 'Achieving this balance allows them to grow, protect, enjoy and preserve their wealth for generations.' Yip said the bank's goal is not only to deepen relationships with existing customers but to attract new ones to its platform and hope Malaysians, especially the affluent segment, will feel that this is the bank and the service they want to get. 'Our aspiration is to go higher than what we have now, and we expect the second half of 2025 to be very robust for us.' According to HSBC's Quality of Life research, 78% of affluent Malaysians keep most of their portfolios in fixed income bonds and equities, while over half (51%) are saving for leisure and travel and 48% prioritise health for a better quality of life. Yip said HSBC Premier stands out by going 'beyond just wealth', combining financial planning, lifestyle experiences and borderless banking. This includes seamless international services for families with children studying abroad, ensuring access to banking support across HSBC's global network, giving parents peace of mind.
Barnama
6 days ago
- Business
- Barnama
HSBC Malaysia Unveils Enhanced Premier Service For Affluent Market
'This is taking the premium experience to the next level for Malaysia. Our ambition is to become the leading wealth manager in Asia and the Middle East, with Malaysia playing a crucial role in that vision. HSBC head of international wealth and premier banking Asia, Kai Zhang, said Malaysia is the fifth market globally to introduce the upgraded proposition. KUALA LUMPUR, Aug 13 (Bernama) -- HSBC Malaysia has launched its all-new HSBC Premier service, designed for affluent and high-net-worth customers with an expanded suite of wealth, health, travel and international banking solutions. HSBC first introduced its Premier banking services in Malaysia 25 years ago and has progressively expanded offerings for the growing affluent market. Recent developments include the launch of HSBC Premier Elite in 2024, the opening of its flagship Wealth Centre at Tun Razak Exchange earlier this year and the establishment of the HSBC Wealth Academy. 'Malaysia is one of the region's most dynamic and promising wealth markets, with a young, internationally minded population. As the Malaysian economy grows, so does the opportunity to build and grow wealth,' she said in her keynote speech at the launch today. 'We are seeing customers manage their wealth with more intent and seeking diversification across geographies and asset classes. They're investing for the long term, using a broader range of investment instruments and integrating wealth decisions into broader life goals, from education and health, to lifestyle and legacy. Zhang said HSBC projects the proportion of Malaysian adults with at least US$250,000 (US$1=RM4.20) in financial wealth will double over the current decade. 'They're looking for more than just returns. They want holistic planning, relevant wealth and banking solutions, as well partnership through life. This is precisely what our brand-new HSBC Premier proposition is designed to deliver,' she said. HSBC Malaysia's country head of international wealth and premier banking Linda Yip said that according to GlobalData estimates, Malaysia's affluent market, including high-net-worth individuals bracket, is projected to grow at a compound annual growth rate of 5.4 per cent from 2025 to 2029, with liquid assets reaching nearly US$350 billion in four years' time. 'Affluent customers now seek holistic solutions that help them accelerate their wealth and at the same time place their health and wellbeing at the forefront. Balancing these needs allow them to grow, protect, enjoy and preserve their wealth for generations. 'At HSBC, our aspiration is to be the international bank of choice for affluent customers, supporting their holistic wealth management needs,' she said. Four Pillars of the All-New HSBC Premier The enhanced HSBC Premier is built on four pillars, namely wealth, health, travel and International. Citing HSBC's Quality of Life research, Yip said the affluent deploy cash to grow their investments, with other assets such as fixed income bonds and equities making up a majority (78 per cent) of their portfolio with only 22 per cent held in cash. Lifestyle remains a key priority. A total of 52 per cent of affluent Malaysians say that savings for vacation or leisure is a top financial goal that they have, while 48 per cent prioritise health and wellbeing. For wealth, Premier customers have access to over 350 diverse investment solutions across unit trusts, bonds or sukuk, structured products and insurance or takaful protection plans, along with legacy and protection solutions. It also offers access to relationship managers and wealth and insurance specialists, backed by regional plus global market insights. In the health segment, HSBC has partnered with Sunway Healthcare Group to offer up to 30 per cent discounts on selected health screening packages for HSBC Premier customers, as well as a 30 per cent discount at Sunway Medical Centre Damansara and a 20 per cent discount at other Sunway Medical Centres. The HSBC Premier Elite customers are entitled to a complimentary Elite Signature health screening package at any Sunway Medical Centre, said the bank. For the wellness aspect, HSBC has partnered with Sunway Sanctuary, which includes a 20 per cent discount on postnatal care packages and complimentary gifts for HSBC Premier customers, while its Premier Elite customers are entitled to a complimentary third night with every two-night stay at the Signature One Suite, Sunway Sanctuary. At the same time, HSBC is enhancing the benefits on its travel cards that are catered exclusively for HSBC Premier and HSBC Premier Elite customers, which include accelerated rewards and miles accumulation for their spend. For HSBC Premier customers who hold a HSBC Premier World Mastercard credit card, they can now enjoy up to 15 times reward points for every RM1 spent abroad, as long as they meet Premier eligibility criteria, along with six times complimentary access to Plaza Premium Lounges, up to US$500,000 complimentary travel insurance coverage offered by Mastercard and complimentary global data roaming in over 120 countries. As for its Premier Travel Card, which is a zero-fee credit card exclusively for its Premier Elite customers, the customers can earn 1.1 times air miles for every RM1 spent overseas and one time air mile for every RM4 spent locally, as well as 12 times lounge access to over 1,300 airports around the world. For the international segment, HSBC Premier customers can enjoy unrivalled international banking services, which include worldwide Premier recognition for themselves and their family, the ability to open an overseas HSBC account before leaving Malaysia, global money transfers to over 50 countries at zero fees, preferential foreign exchange rates and access to 11 major currencies in one HSBC Premier Everyday Global Account. To mark the launch, customers who join HSBC Premier or HSBC Premier Elite can earn 4.28 per cent per annum on their six months Time/Term Deposit/-i placed with HSBC and get reward points which allow customers to redeem flight tickets faster. Meanwhile, customers who invest or insure may get higher returns of up to 10.88 per cent per annum on their Time/Term Deposit/-i placements. -- BERNAMA BERNAMA provides up-to-date authentic and comprehensive news and information which are disseminated via BERNAMA Wires; BERNAMA TV on Astro 502, unifi TV 631 and MYTV 121 channels and BERNAMA Radio on FM93.9 (Klang Valley), FM107.5 (Johor Bahru), FM107.9 (Kota Kinabalu) and FM100.9 (Kuching) frequencies. Follow us on social media : Facebook : @bernamaofficial, @bernamatv, @bernamaradio Twitter : @ @BernamaTV, @bernamaradio Instagram : @bernamaofficial, @bernamatvofficial, @bernamaradioofficial TikTok : @bernamaofficial
Business Standard
16-05-2025
- Business
- Business Standard
HSBC India unveils upgraded rewards programme with 20 transfer partners
PRNewswire Mumbai (Maharashtra) [India], May 16: HSBC India today announced the launch of its upgraded rewards programme, HSBC Rewards Marketplace, a seamless platform designed to elevate the rewards experience for its customers with 20,000 offerings. This programme allows HSBC India credit card holders to do real-time redemptions. For airmiles, HSBC now has 15 leading airlines including Air India Maharaja Club, KrisFlyer (Singapore Airlines), Etihad Guest, British Airways, Flying Blue (Air France) and Qatar Airways. It also has five global hotel chains as transfer partners such as Accor (5,000+ hotels worldwide), Marriott Bonvoy (8,000+ properties), IHG Hotels & Resorts (6,000+ hotels), Shangri-La Circle, and Wyndham Rewards (60,000+ hotels). This programme gives credit card holders of HSBC Premier, HSBC Prive, HSBC TravelOne and HSBC Platinum the power to now effortlessly track their reward points earned and redeemed through the HSBC Mobile Banking App. With over 20,000 options, customers can redeem points for a wide range of rewards, including vouchers, merchandise, gift cards, Apple products, airmiles, and hotel points. With real-time redemptions, customers can enjoy instant voucher delivery and real-time conversions for a frictionless redemption experience. There are no caps on redemptions, making it one of the most flexible programmes in the industry. Exclusive benefits: - Get a 1:1 conversion ratio for most transfer partners on HSBC Premier, HSBC Prive, and HSBC TravelOne. - A quick turnaround time of just one day for point conversions. - Access to premium offerings like the Apple Store with 1:1 conversion for HSBC Premier and HSBC Prive. The HSBC Rewards Marketplace is designed for ease of use, allowing customers to navigate effortlessly through categories and redeem points in just a few clicks. How It Works: - Log in to the HSBC Mobile Banking App. - Select your credit card and click on 'View More'. - Tap on 'Reward Points' to view your total points and any expiring points. - Select 'Redeem Points Now' to access the Rewards Marketplace. - Choose from a variety of categories, including travel, merchandise, and gift cards, and redeem your points instantly. Commenting on the launch, Sandeep Batra, Head, International Wealth and Premier Banking, HSBC India, said, "At HSBC India, we are committed to delivering exceptional value and convenience to our customers. The HSBC Rewards Marketplace is a testament to our dedication to innovation and customer-centricity. With its enriched features, extensive partner network, and seamless user experience, we aim to redefine customer engagement and customer centricity." For more information, visit the HSBC Rewards Marketplace on the HSBC Mobile Banking App or HSBC India website, Rewards on Credit Cards | Redeem Reward Points - HSBC IN. HSBC Bank India The Hongkong and Shanghai Banking Corporation Limited in India offers a full range of banking and financial services through 26 branches across 14 cities. HSBC is one of India's leading financial services groups, with around 44,000 employees in its banking, investment banking and capital markets, asset management, insurance, software development and global resourcing operations in the country. It is a leading custodian in India. The Bank is at the forefront in arranging deals for Indian companies investing overseas and foreign investments into the country. HSBC Holdings plc HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC serves customers worldwide from offices in 58 countries and territories. With assets of US$3,054bn at 31 March 2025, HSBC is one of the world's largest banking and financial services organisations.
