Prada heels or Rajasthani juttis?: Netizens rage over luxury brand's latest launch
It seems the world's fascination with Indian history and culture is becoming more and more obvious to luxury brands, which are not only catering to the Indian audiences but also enriching Western fashion with touches of Indian ones.
After the very viral and much-debated row over Kolhapuri-inspired sandals featured in Prada's Men's Spring/Summer 2026 show, luxury fashion brand Prada is under the netizens' lens once again. The brand recently released new Antiqued Leather Pumps that Indian netizens believe are strikingly similar to the traditional Rajasthani juttis.
The design described as 'original and unconventional' seems similar to the traditional Indian footwear despite smart tweaks in the form of heels, pointed toes, visible stitching for the 'pre-worn' feel and leather.
Similar to the previous incident, Prada has alluded to no connection or credit to the Indian craft, which it seems to have copied off.
Netizens react to Prada's pre-worn heels
Image credits: X
People on the internet were quick to compare the Italian luxe label's design to that of the classic Rajasthani juttis. With Prada making no such clarifications, they have been blaming the brand for another row of copying.
"Prada has done it again. After copying Kolhapuris, they have now taken Rajasthani leather juttis as is and added heels to them," wrote a person on X.
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"Prada releases 'antiqued leather pumps' similar to Punjabi juttis after row over Kolhapuris," added another, comparing the design to Punjabi juttis.
"Not just Dior. Prada ripped both Kolhapuri Chappals and Punjabi Juttis," and "Funny how it's 'unconventional' when it's Prada, but 'ethnic' when it's us. The jutti walked so this heel could strut. Give credit, not just couture", added others.
The heels resemble the Indian footwear with their leather use, visible stitching and even colour shades, thus sparking the online criticism. This instance, combined with the previous Kolhapuri sandals, has brought into the limelight the lack of accountability by luxury brands, where they avoid giving appropriate credit where it is due.
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