American tourist in the UK reveals he was lured into Angus Steakhouse after being fooled by viral prank
An American tourist revealed how he fell for a cheeky British prank which aims to keep foreign visitors away from London 's best restaurants.
Liam Nelson, from New York, said he'd had the 'worst steak of my life' from Angus Steakhouse in Leicester Square, after he noticed the venue had a slew of 5-star reviews online.
However what the US tourist didn't know was Brits have been 'love bombing' chain restaurants with positive and often exaggerated reviews to entice visitors to their doors.
The aim is to lure foreign visitors away from the top restaurants in central London so they are not overcrowded.
Stand up comedian Liam, who is in London to perform at Top Secret Comedy Club, luckily found the funny side of the prank and took to his TikTok @liamnelsoncomedy to tell the tale.
In a clip, which racked up over 127,000 views, he claimed Reddit tricked him into visiting the restaurant for a steak dinner.
He revealed he was looking for some 'hidden gems' when it came to restaurants instead of the usual tourist hotspots you would find in central London.
The comedian explained: 'I went on Reddit, every single response was Angus Steakhouse in Leicester Square.
'I thought maybe this is a little hole in the wall area next to all these shops, like a secret hidden gem.
'I look up the steakhouse and I see it's a chain and that is kind of compromising on one of the principles I was looking for, but tonight I was looking for an incredible steak.
'I have never seen Reddit all agree on a restaurant before, I have never seen this many people all say the same thing and they all had these glowing reviews and I read them and some voice in the back of my head was saying 'this is wrong, this is not normal' and I ignored it.
'I walked into a place with a giant neon sign and continued to order a steak.'
Liam claimed the venue was 'loud and chaotic' but he felt assured the steak would be great after reading the reviews.
'All the pictures on the wall look really yummy, the prices are decent for a steak in this area, probably about as cheap as you will get for a steak.'
He revealed that an 'unfortunate truth was revealed' when he continued to look up the reviews as he waiting for his meal.
He added: 'I found an article about how London Reddit has tried to send tourists to Angus Steakhouse to preserve the good steakhouses for themselves, genius.
'I thought I was immune to online scams but they got me... at this point my order had already been placed, the steak arrives and it's grey.
'It was bad, I tried the creamed spinach, worse than frozen somehow. London Reddit that is one for you, zero for me.'
Many rushed to the comments with some doubling down on the claim that the steakhouse is indeed the most popular, while others suggested different restaurants.
One person said: 'He's lying Angus steakhouse is the best you're going to get in London. Really a must visit.'
Another simply said: 'So proud of us.'
Someone else wrote: 'Blacklock is the beast steak + meat place I've been to more frequently in London it's SO good.
A fourth said: 'Go flat Iron, it's in Covent Garden, affordable decent steak.'
It comes after loyalists and influencers have infiltrated the web, taking to X, Reddit, and even Trip Advisor to write what appear to be grossly exaggerated reviews.
'They have THE BEST steak sandwiches!' said one person on Reddit.
Many rushed to the comments with some doubling down on the claim that the steakhouse is indeed the most popular, while others suggested different restaurants
Responding to this comment, someone else added: 'And Taylor Swift... New menu item just dropped! The Swiftloin steak sandwich'.
Also seemingly in jest, one user said: 'I've been a vegetarian for over 15 years, but not even I can resist Angus Steakhouse's steak sandwiches.'
'I was on hunger strike once. Survived for 56 days, it was the steak sandwich that broke my resistance. I am now a nutritionist and I always recommend the Carnivore diet, centred around this hallowed Stakehouse,' wrote another.
'Angus Steakhouse is on my wish list for the last meal I ever have. Absolutely phenomenal place. I just hope the tourists don't find out about it,' said one more.
A look at some of the 5000 odd Angus Steakhouse reviews on Trip Advisor paints a similar picture.
Alleged tasters of the chargrilled menu took to the website to boast of the 'very good' menu.
'It was very good and the staff is very friendly, I would recommend this to anyone who loves a good steak.' said one.
Someone else wrote: 'Very, Very good. Food and service Excellent. The prices were very competitive and not outlandish. Thank you for the experience'.
'On point!!' began another. 'American filet with green beans and salad. Cooked perfectly and service was excellent. Perfect location to the W hotel. Minutes away. Or going to see a play'.
Of course these reviews could be true, but some people don't think so.
Over on X, one user went a step further and offered directions to a branch of the famous Steakhouse: 'The one by Victoria station go to that one' they wrote.
And while others were quick to catch on to the ploy, others stated they had noticed something amiss but couldn't quite put their figure on it.
'I was wondering what was going on,' said one woman, who seemingly came across the many 5 star reviews of the Steakhouse.
Someone else wrote: 'Stop snitching', while one added: 'This seems cruel to be honest'.
However Eater correspondent Jaya Saxena told Thrillist that the strategy is not fool proof and isn't guaranteed to work.
'I think the biggest obstacle would be that sites like Yelp and Google have moderators that look out for review bombs, both positive and negative. So if suddenly a restaurant were getting hundreds of good reviews at once, that might trigger suspicion' said Jaya.
'On Reddit it might, since responses to any thread asking about steakhouses might look like legit answers. But also, presumably since this is already circulating social media and you're writing about it, I imagine anyone looking at Angus might see this information and second guess the reviews'.
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