Pankaj Tripathi urges to listen to your dil or the deals in Hyundai's new ad
HighlightsHyundai Motor India has launched a new campaign titled 'Listen to your Dil or the Deals,' featuring actor Pankaj Tripathi as the brand ambassador. The campaign aims to secure early mindshare ahead of the festive season, promoting Hyundai as a trusted choice for car buyers through engaging storytelling. The campaign will be widely distributed across TV, print, digital, and radio platforms in seven regional languages, enhancing its reach and connection with diverse audiences across India.
Hyundai Motor India (HMIL) has launched a brand-new campaign titled '
Listen to your Dil or the Deals
.
The campaign titled 'You will bring home a Hyundai!' features its newly onboarded brand ambassador and actor Pankaj Tripathi.
Set in a charming neighborhood, the campaign film presents a witty and lighthearted exchange between Tripathi and his neighbors, where he humorously shows off features in his Hyundai Exter, all while asking if his neighbor's car has those features or if he at least managed to grab the best deals on their new car.
The campaign reinforces that when it comes to deals or choosing what your heart truly desires, Hyundai stands out as the natural choice.
Tripathi's trademark flair and effortless charisma breathe life into the narrative, making the campaign both memorable and relatable.
Virat Khullar, vertical head, marketing, HMIL, said, 'Launching the campaign at this point in time is a strategic decision as car purchase is often a long and thoughtful journey and by launching the campaign well ahead of the festive season, we aim to secure early mindshare, influence intent and embed Hyundai in consumer's consideration set. With Pankaj Tripathi's natural charm and credibility, we've created a campaign that not only entertains but also reinforces the confidence customers place in the Hyundai brand. It perfectly reflects our commitment to staying connected with our customers through every mile of their journey.'
The 360-degree campaign will run across TV, print, digital, and radio platforms, ensuring extensive reach and engagement with audiences across India.
Through this integrated communication, HMIL continues to build on its legacy of trust, care and technological excellence.
To resonate deeply with regional audiences, the TVC is presented in seven regional languages: Gujrati, Marathi, Bengali, Kannada, Malayalam, Tamil and Telugu, ensuring a powerful and lasting impact across diverse geographies.
'You will bring home a Hyundai!' campaign strikes a perfect balance between fun and reassurance, capturing the essence of what makes a Hyundai vehicle stand out in a competitive market, the company stated in a press release.
The campaign reminds everyone that behind every Hyundai car is a promise of care, trust and reliability, it added.
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