Europe's carmakers still nervous despite EU-US trade deal
This across-the-board rate also applies to exports from Europe's critical auto sector to America, and is far below a previous rate of 27.5 percent for cars and vehicle parts that came into force in April.
European auto industry group ACEA welcomed the "de-escalation" as the United States is a major destination for the continent's vehicle shipments, accounting for 22 percent of the EU export market in 2024.
It is an "important step towards easing the intense uncertainty surrounding transatlantic trade relations in recent months," the group said.
French automotive supplier Forvia echoed the message, saying the accord "helps reduce volatility and uncertainty... for all economic players".
There was still a great deal of concern -- the tariffs remain far higher than a 2.5 percent rate that European manufacturers exporting to the United States faced before Trump returned as president.
The 15-percent levy "will continue to have a negative impact not just for industry in the EU but also in the US," said ACEA director general Sigrid de Vries.
German industry woes
The German auto sector stands to be hit particularly hard, with the United States the top market for German vehicle exports last year, receiving about 13 percent of the total.
The 15-percent tariff "will cost German automotive companies billions annually and burdens them", said Hildegard Mueller, president of Germany's main auto industry group, the VDA.
This comes at a time when top German carmakers Volkswagen, BMW and Mercedes-Benz were already struggling with falling sales in China, weak demand in Europe and a slower than expected transition to electric vehicles.
The impacts of the higher rates introduced earlier this year are already being felt.
Volkswagen, Europe's biggest automaker, reported a 1.3 billion euro hit for the first half of the year due to the tariffs.
Stellantis, whose brands include Jeep, Citroen and Fiat, has seen North American vehicles sales plummet, and Swedish automaker Volvo's earnings were hit by tariffs.
Some industry leaders have proposed solutions.
BMW's chief Oliver Zipse suggested in June that Europe should drop its import tariffs on cars imported from the United States.
Volkswagen boss Oliver Blume has said the group could forge its own agreement with Washington that took into account the investments the group plans in the United States, the world's biggest economy.
But for now there is little relief on the horizon, and carmakers will have to adapt.
In the long term, higher tariffs in the United States than in Europe could create "big losers" in Germany's automotive industry, said Ferdinand Dudenhoeffer, director of the Center Automotive Research institute.
If BMW and Mercedes boost production in the United States to skirt tariffs, they could start shipping a growing number of vehicles to Europe that are subject to lower import levies, Dudenhoeffer said.
Struggling auto plants in Europe "will reduce their production", he warned, which could lead to up to 70,000 jobs being cut in Germany and shifted to America.
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