Bella Hadid wears dress by Dubai-based Palestinian designer Reema Al Banna's brand Reemami
For the social media post accompanying her announcement, Hadid wore the Maqlouba dress, a floor-length, halter-neck piece by Reemami, the label of Sharjah-born Palestinian designer Reema Al Banna.
The design is covered in hand-drawn sketches – from tatreez embroidery emblems to a horse and cart and a tin of olive oil – reflecting everyday Palestinian heritage. Hadid praised Al Banna as a 'brilliant, beautiful, hard-working, talented young Palestinian artist and designer'.
Explaining the name of her new scent, Hadid wrote that Eternal Roots 'represents more than trees,' symbolising the anchors that 'hold us steady through storms' and reminding us 'who we are when the ground feels unsteady'.
The social media post also included the song Olive Branch by Palestinian musical artist Elyanna.
Since the start of the Israel-Gaza war, Hadid has been a prominent voice for Palestinian rights, marking occasions such as the Nakba and declaring that 'Palestine belongs to the Palestinians'.
Fashion has been one of her most visible forms of activism. At the 77th Cannes Film Festival, she wore a vintage red-and-white keffiyeh dress by New York label Michael and Hushi, in another nod to her heritage.
Eternal Roots is the fifth release from Hadid's fragrance brand Orebella, which she launched in early 2024. It follows Window2Soul, Salted Muse, Blooming Fire, and Nightcap, each scent reflecting a deeply personal narrative.
Reemami, founded in Dubai in 2009, is known for its distinctive hand-drawn illustrations that often carry cultural storytelling. Responding to Hadid's post, Al Banna wrote: 'Thank you from the bottom of my heart for carrying my art in the most beautiful and powerful way. This dress is a piece of me – my identity, my roots, my Gaza, my Palestine – our Palestine – and seeing you wear it fills me with so much pride.'
Reemami's latest collection was inspired by what the brand describes as 'the vibrant heritage and beautiful memories of our founder Reema's visits to Gaza,' capturing 'what makes her Palestinian in every sense'.
The designs merge heritage elements with contemporary silhouettes, bridging cultural memory and modern fashion.
In partnership with Dubai Cares, a global philanthropic organisation advocating for children's rights, Reemami is pledging a portion of sales towards essential supplies for Gaza. Every purchase over Dh1,000 will generate a Dh100 donation, while purchases under Dh1,000 will contribute 10 per cent of the sale price.
Since October 7, 2023, Hadid has often protested for the rights of Palestinians to be heard.
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