Beyond Content: Three Ways AI Is Changing Online Marketing
Signange of AI (Artificial Intelligence) is displayed during the MWC (Mobile World Congress), the ... More world's biggest mobile fair, in Barcelona on March 3, 2025. Surrounded by investment and innovation projects, the Mobile World Congress (MWC) kicks off today in Barcelona amid a context of euphoria but also tensions over artificial intelligence (AI), whose rapid advancement is shaking up the tech sector. (Photo by Manaure Quintero / AFP) (Photo by MANAURE QUINTERO/AFP via Getty Images)
mpactful in other areas of marketing, such as the three outlined below. While there are many other aspects of AI in marketing (such as lead selection and customer sentiment assessment), the three noted below represent keys to why AI competence is now at the center of making your business visible and successful in the online world.
Getting An AI To Like You
In the online world, your visibility depends on the opinion that various AIs have about your content, your website and your company. Take, as an example, Google Ads:
But Which AI?
The arrival of generative AI, particularly as a challenger to search, has opened up a new set of AI's whose good opinion you should court as a business. They include any general purpose language model (like ChatGPT, Claude, etc.) that users may go to for opinions rather than going to a search engine as they would have before. The search engine introducing such answers within itself can further change the nature of business advertising.
Boosting Your AI Game with AI
As with most things, where there is an AI, there is counter-AI. You can use AI (augmented by your domain knowledge, skills and intelligence) to generate favorable interactions with the AIs that decide your fate in online environments. For our running example of Google Ads, there are countless tools that will analyze your bidding strategy, ad content and more, digesting the numerous metrics provided by Google Ads into a simpler strategic direction. Another option is to consult AIs like ChatGPT that can present guidance for how to configure other AIs like Google Ads. Or you can just chat with Google Ads itself - there is a bot for that.
Takeaways
So what does this all mean? The key takeaways, as I see them, are:
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Insider
27 minutes ago
- Business Insider
Inside the battle over Microsoft's access to OpenAI's technology
The future of the most important partnership in technology depends on Microsoft 's access to the artificial intelligence powering ChatGPT. When OpenAI first demoed a breakthrough feature in May 2024, allowing users to talk to its AI just like a person, it looked as if the company did so in lock-step with its partner and investor, Microsoft. Soon after OpenAI demoed this voice capability for its new GPT-4o model, Microsoft CEO Satya Nadella included it in a keynote speech at the company's Build developer conference. Behind the scenes, Microsoft had little knowledge of the feature until days before the demo, people involved in the matter told Business Insider. While the agreement between the two companies gives Microsoft access to OpenAI's technology, exactly what OpenAI has to share — and when — is sometimes a gray area. In this case, Microsoft had access to frequent updates of the core model at the time, but not the voice technology OpenAI built on top of it. Microsoft found out about the demo, and pressured OpenAI executives, including then-technology boss Mira Murati, to get access to the code so Microsoft could do its own announcement, the people said. The company did not want to appear flat-footed to investors, to whom the company has to justify its $13 billion investment in OpenAI, they said. The example illustrates the ongoing complexity of Microsoft's relationship with OpenAI, and why access to the AI startup's technology is a core issue as the companies renegotiate their agreement. OpenAI needs Microsoft's blessing for a corporate restructuring. To get that, OpenAI may need to convince Microsoft to change or give up some pretty sweet terms: Microsoft has access to much of OpenAI's technology, exclusive rights to sell it on Azure, first right of refusal to provide computing resources, and a revenue-sharing agreement worth billions of dollars. Lots of thorny details about points of contention in the negotiations have made recent headlines — a looming, existential clause OpenAI could activate to cut off Microsoft's access, a "nuclear option" reportedly considered by OpenAI executives to accuse Microsoft of anticompetitive behavior, and a report that Microsoft was prepared to walk away from the renegotiations. In response to those reports, Microsoft and OpenAI released a joint statement saying, "Talks are ongoing and we are optimistic we will continue to build together for years to come." People close to Microsoft's side of the negotiating talks tell BI the software giant is unlikely to walk away because it is deeply reliant on OpenAI's intellectual property, and the negotiations are an opportunity to improve and expand its access to this technology. It's all about IP Microsoft has significantly benefited from its arrangement to access the rights to OpenAI's intellectual property, both by selling it to customers through the Azure OpenAI service and creating its own products using OpenAI's technology, like its AI assistant Copilot. There are limits, however, to what the companies consider "IP." For example, Microsoft gets access to important aspects of OpenAI's models, like model weights that help determine AI outputs and inference codes that instruct the models on how to use data, the people said. Some things are excluded from what the companies consider IP, like product and user interface information, they said, and the point at which OpenAI must share any technology is up to interpretation. One person with knowledge of OpenAI's operations said the company doesn't have to share what it's developing until it's finished, which can be subjective. "You can make sure you share something with Microsoft as late as possible, so they can still simultaneously announce, but make it really difficult to build the same product on top of it," the person said. Plus, having access to the IP isn't the same as knowing how to use it. This has been harder than expected, several people told BI. OpenAI has grown frustrated with Microsoft's request to spell out the technology to its employees, people with knowledge of both companies said. Sometimes, Microsoft doesn't know what questions to ask of OpenAI. Microsoft formed a new AI organization two years ago and hired Mustafa Suleyman, the former Inflection CEO who cofounded the AI pioneer DeepMind, to run it. The hiring was meant as a hedge against OpenAI, after Nadella received pressure from Microsoft's board to diversify following instability at its partner startup and CEO Sam Altman's ouster. However, little has come of that in terms of replacing Microsoft's need for its partnership with OpenAI, the people said. Suleyman has completely rebuilt Microsoft's Copilot app. That effort has yet to achieve much growth for Copilot. His team is focused on building smaller models and has seen success with post-training existing models for new purposes, one of the people said. Overall, Microsoft isn't trying to build frontier models like those that would compete with GPT, and is instead putting resources toward OpenAI, they said. Microsoft is less worried about AGI, antitrust, Windsurf, or SoftBank Other points of contention that have made recent headlines are of less concern to Microsoft, the people with knowledge of Microsoft's position said. Included in the agreement is a clause that would allow OpenAI to declare what's called artificial general intelligence or "AGI," and cut off Microsoft's access to OpenAI's IP and profits. OpenAI defines AGI as "a highly autonomous system that outperforms humans at most economically valuable works." While OpenAI could declare AGI, the concept is so open to interpretation that Microsoft could sue and easily tie the company up in a legal battle for years, the people said. There's another version of the clause, "sufficient AGI," that OpenAI could declare when it builds a technology capable of achieving a certain level of profits, but Microsoft has to sign off on that. Another apparent sticking point in the negotiations has centered on OpenAI's desire to acquire AI coding assistant startup Windsurf. Under the current agreement, that would give Microsoft access to Windsurf's technology. Microsoft has said it would agree to the acquisition, but Windsurf's CEO doesn't want the company's technology to be shared with Microsoft, one of the people said. While GitHub Copilot faces increasing competition from other AI coding assistants, access to Windsurf's technology is not a big desire for Microsoft, and the company might consider a carve-out of Windsurf IP in a new deal, the person said. OpenAI executives have reportedly considered accusing Microsoft of anticompetitive behavior. Microsoft is largely unconcerned about this, two of the people said. The existing deal was investigated by antitrust regulators, including the European Union and the United Kingdom's Competition and Markets Authority. OpenAI's desire to restructure is in part motivated by a deadline from investor SoftBank that risks a percentage of funding if OpenAI can't close such a deal by the end of the year. OpenAI has said it struggled to fundraise due to its peculiar structure. SoftBank has a reputation for taking risks with its funding, and its CEO is keen on OpenAI, so some observers doubt SoftBank will follow through on its deadline to revoke funding if a new deal isn't reached.
Bloomberg
an hour ago
- Bloomberg
Senators Came to Their Senses on AI Regulation Ban
Some sense has prevailed in the Senate — a 99-1 vote against a provision in its huge tax and spending bill that would have banned state-level artificial-intelligence laws for the next 10 years. It's been just 944 dizzying days since ChatGPT was launched into the world — imagine what might have happened over the next 3,653. A last-gasp effort to amend the bill, which included reducing 10 years to five, also failed. The new wording would have been more onerous than the original, decimating existing state laws on facial recognition and data privacy. New laws will need to tackle AI-triggered issues on discrimination, recruitment and mental health. The matter is simply too urgent to be left only in Washington's hands. Senators rightly saw through the moratorium as doing the bidding of big tech companies that want free rein to do as they please in the insatiable race to build and sell AI.
CBS News
an hour ago
- CBS News
Want to consolidate your credit card debt? Do these 3 things first.
We may receive commissions from some links to products on this page. Promotions are subject to availability and retailer terms. Consolidating your debt can make a lot of sense in today's economy, but you'll want to do a few things first. Getty Images In today's economy, managing credit card debt is a lot harder — and a lot more expensive — than it was just a few years ago. Part of the issue is that years of high inflation have led to higher costs on everything from housing to groceries, and, in turn, many cardholders have had to rely on their credit cards to make ends meet. As of mid-2025, credit card balances are sitting at record highs and the average card rate is also hovering near 22%, so the interest charges are compounding quickly on those unpaid card bills. As a result, millions of borrowers are struggling just to make the minimum payments on their credit card debt each month. If you're one of them, it makes sense to look for a lifeline — and while you have numerous options, debt consolidation, in particular, can be a powerful tool. With debt consolidation, the goal is to take your high-rate debts and combine them into one loan with a lower interest rate and a single monthly payment. Over time, this can save you money and make it easier to get out of debt. But not all debt consolidation strategies are created equal, and it's not a guaranteed fix. So, before you jump into the consolidation process, there are a few things you should do to make sure you're on the right track. Take control of your high-rate credit card debt problems today. Want to consolidate your credit card debt? Do these 3 things first. Here's what to do before consolidating your debt to ensure that you're turning your outstanding balances into a more manageable type of debt: Calculate your true debt picture Before you can effectively consolidate your debt, you need to know exactly what you're dealing with, and that involves more than just adding up your balances. To calculate your true debt picture, gather all your credit card statements and create a comprehensive list that includes each card's current balance, minimum monthly payment, interest rate and any annual fees. And, don't forget to account for any promotional interest rates that might be expiring soon. That 0% APR you've been enjoying on one card might jump to 24.99% next month, significantly changing your debt landscape. Be sure to also factor in any pending charges or automatic payments that haven't hit your statements yet. Once you have the complete picture, calculate how much you're paying in interest each month across all cards (and how much you could pay in the future when your promotional rates expire). This number will serve as your baseline for comparison when evaluating your consolidation options. If a consolidation loan or balance transfer card won't meaningfully reduce the interest burden, it might not be worth pursuing. Explore the debt relief strategies you can use to get rid of your debt now. Shop around and understand all your options Not all debt consolidation methods are created equal, and what works best generally depends on your specific financial situation, credit score and debt amount. Personal loans, for example, typically offer fixed interest rates and predictable monthly payments, but they require good credit to secure favorable terms. Balance transfer credit cards can offer 0% introductory rates, but these promotions are temporary, and you'll need good to excellent credit to qualify for the best offers. So, take time to compare interest rates, fees and terms from multiple lenders on different consolidation options. You may find that a personal loan with a slightly higher interest rate but no origination fee costs less than one with a lower rate but a 5% upfront fee. Similarly, that 0% balance transfer card might seem perfect until you realize it comes with a 3% to 5% transfer fee and the promotional rate expires in 12 months. Don't overlook credit unions, either, which often offer more competitive rates than traditional banks, especially if you have fair credit. Many online lenders have also expanded options, which can be especially useful for borrowers who might not qualify for the best terms elsewhere. Consider what a debt consolidation program can offer If you're exploring your options for tackling credit card debt, a debt consolidation program might also be worth considering, especially if you're worried about being turned down for a traditional loan or want help navigating the process. These programs are offered through debt relief companies and are designed to simplify your repayment strategy by combining all your credit card balances into one new loan. Here's how they work: The debt relief company partners with a third-party lender to help you secure a debt consolidation loan. These lenders are accustomed to working with borrowers who have some credit issues, so the requirements tend to be more flexible. That loan is then used to pay off all of your outstanding credit card balances and you make monthly payments to the debt relief company, which manages the repayment process. For many borrowers, this setup provides both the structure and support necessary to get rid of their debt. But if you're going to take this route, just be sure to read the fine print and ask questions before signing up, as not all debt relief companies offer the same terms. The bottom line Debt consolidation can be a powerful tool for regaining control of your finances, but it's important to do a thorough preparation and an honest self-assessment before pursuing this route. By calculating your true debt picture, shopping around for the best terms, and considering all available options, including debt management programs, you'll be positioned to make a decision that actually improves your financial situation. Remember, though, that consolidation is just the first step. The real work begins after you've simplified your payments, as it's crucial to develop spending habits that prevent you from falling back into debt.
