Kylie Kelce's ‘Kegs for Pregs' sold out in 14 minutes—because pregnant moms deserve to have fun too
Kylie Kelce—wife of NFL star Jason Kelce, mom of three (soon to be four), and certified queen of keeping it real—just made hydration hilarious. Partnering with Liquid Death, she launched 'Kegs for Pregs,' a limited-edition, five-liter keg of water (yes, just water) for expecting moms who want to sip from something a little more… festive. The result? Sold out in 14 minutes.
In the now-viral promo, Kelce, eight months pregnant, jokes about chugging Liquid Death's Mountain Water from her personal keg, only for someone to dramatically declare: 'Oh my God, your water just broke.' (Chef's kiss, 10/10 marketing.)
And moms got it. Because while pregnancy is a beautiful, life-changing journey, it's also nine months of being told what not to do. No sushi. No wine. No hot tubs. No fun?
Kelce's viral moment flips that script. It's a celebration of moms who are done with the idea that pregnancy means sitting quietly in a corner, sipping lukewarm tea, and waiting to give birth. Instead, it says: Pregnant moms can have fun, be the life of the party (with water in hand), and, yes, laugh at the wild ride that is growing a human.
Related: Kylie Kelce says Jason Kelce isn't watching their kids right now—and moms everywhere have thoughts
This 'Kegs for Pregs' campaign isn't just about a viral ad but a cultural shift. Today's moms aren't just embracing motherhood—they're reclaiming their right to enjoy it, too. They're throwing big gender reveal parties, rocking bold maternity fashion, and ditching the pressure to be perfect.
Gone are the days of whispering, 'I'll just have water,' at happy hour. Now? Moms-to-be are showing up with a keg of it. Because fun, confidence, and a little bit of chaos? That's precisely the kind of energy we should be bringing into motherhood.
So let's cheers (with a non-alcoholic beverage) to Kylie Kelce and every mom who refuses to let pregnancy dull their sparkle.
Related: Kylie Kelce gets real about 'severe baby blues' and the hardest parts of early motherhood
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