Lumena by Omniyat is the newest architectural wonder set to redefine workspaces in Dubai
Fresh off the success of Enara's headline-making debut, OMNIYAT has recently unveiled its most ambitious commercial statement yet: a 48-storey sculptural tower designed to be more than a workplace.
With a targeted completion in 2029, Lumena is imagined as an icon of spatial innovation and biophilic design set to add to the Dubai skyline views and pave the way for future-forward ways of working.
'Lumena is the future of commercial real estate in Dubai. With its location, design, and integrated amenities, we are creating a new paradigm for commercial real estate that aligns with how the next generation of leaders wants to work and live. Leveraging technology, innovation, and future-proof design, LUMENA's sculpted form reflects both architectural brilliance and the effortless flow of ideas, ambition, and enterprise. This exceptional project reflects OMNIYAT's ongoing commitment to shaping the commercial landmarks of tomorrow,' says Mahdi Amjad, Founder and Executive Chairman at OMNIYAT.
Architecturally, Lumena is striking with its slender profile featuring cantilevered forms and a multi-faceted facade. Inside, 91 meticulously designed shell-and-core office units, from full floors to boutique-scale spaces, offer flexible formats flooded with light and panoramic views. Natural materials, double-height glazing, and subtle textural cues bring an understated calm to the corporate domain. But what truly sets Lumena apart is its curation of amenities that rival luxury hotels. From the private-access Executive Club and Sky Pool to the wellness suite and Sky Theatre – a first for a commercial tower in Dubai – the environment is human-centric and the experience is anything but conventional. Concierge services extend to lifestyle bookings, wellness support, and even private shopping.
Technologically, the tower is targeted to achieve Platinum status certifications across LEED, WELL Building™, WiredScore, and SmartScore, to make Lumena a global benchmark for sustainability and smart design. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
Images: Supplied
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Emirates Woman
8 hours ago
- Emirates Woman
20 high-street tote bags that will organise your work and wellness routine
Fashion by Aminath Ifasa August 21, 2025 Gone are the days of the frantic desk-dash, swapping a structured tote bag for a bulky gym duffel. In the rhythm of today's dynamic lifestyle, efficiency is the ultimate luxury. The modern professional demands more from her accessories—especially her work bag. It's no longer just a vessel for a laptop and notebook; it's the cornerstone of a seamless day, designed to transition as effortlessly as she does from a boardroom presentation to a high-intensity workout. View this post on Instagram A post shared by Marine Diet (@marine_diet) This season, the high street has answered the call with a curation of stylish, intelligent totes that promise not just to carry your essentials, but to elevate your entire back-to-office look while fitting everything you need for a post-work session. Here are our favorite highstreet tote bags of the season Investing in the right tote is more than a style statement; it's a strategic choice for a streamlined, empowered life. It's about claiming back precious minutes and carrying your confidence from your first morning coffee to your final evening rep. These twenty high-street finds prove that you don't have to sacrifice style for functionality, or your professional polish for your wellness goals. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: @marine_diet
Campaign ME
8 hours ago
- Campaign ME
Samsung ‘The Beauty Trip' campaign shot entirely with Galaxy S25 series
Samsung Electronics MENA has collaborated with FACES Beauty Middle East for a summer campaign titled 'The Beauty Trip' that aimed to connect with young adventurers who embrace the intersection of style and technology. The campaign, which ran from 3 July to 31 July in the UAE and Saudi Arabia, aimed to position how Samsung's Galaxy S25 Series enables modern travelers with the tools to capture the art of travel, beauty, and self-expression. Shot exclusively with Samsung's latest Galaxy devices, the Galaxy S25 Ultra and Galaxy S25 Edge, the campaign's objective was to showcase the range's camera capabilities, sleek device design and advanced AI features. 'The launch of the Galaxy S25 Edge perfectly aligns with our vision to connect with the young generation who value innovation and style,' said Omar Saheb, Regional Vice President of Marketing and Online Business at Samsung Electronics MENA. View this post on Instagram A post shared by Faces Beauty Middle East (@facesbeautymiddleeast) Explaining the collaboration with FACES Beauty Middle East, Saheb said: 'The campaign centered around a series of travel videos linking to beauty and skincare – all shot on the Galaxy S25 Ultra.' 'Summer is a key moment for creating content to showcase our travel and experiences, so it was a natural fit to highlight the new Galaxy S25 Series with this approach,' he added. The brand rolled out the campaign through a video series on social media alongside paid and organic media, influencer campaigns, CRM and across retail channels. View this post on Instagram A post shared by Faces Beauty Middle East (@facesbeautymiddleeast) Each scene aims to be a testament to the seamless blend of FACES' summer beauty essentials and Samsung's cutting-edge camera features. 'Together, we aim to inspire a sense of adventure and empowerment, redefining what it means to be beautiful and connected in today's digital age,' Saheb said. The campaign also extended to promotional offers from July 15 to August 15. Customers who purchased any Galaxy S25 Series device on received an AED 200 FACES voucher. Meanwhile, those shopping at FACES with a purchase spend of AED 699 or more received a 10% voucher to use on their next tech upgrade. To measure the campaign's success, Saheb explained that Samsung focused on reach, engagement and vouchers redeemed. View this post on Instagram A post shared by Faces Beauty Middle East (@facesbeautymiddleeast) Samsung Electronics MENA also collaborated with six influencers for the campaign. 'This allowed us to reach our target audience in a more authentic way,' Saheb said. All in all, the collaborative campaign aimed to extend an invitation to consumers to explore, create, and celebrate summer's most beautiful moments.
Campaign ME
8 hours ago
- Campaign ME
Turning indoor sports into a community marketing engine
In Abu Dhabi, sports are more than games. They are a language of community and a bridge between people. For Al Masaood Automobiles, the official dealer of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain and Al Dhafra region, investing in sports is investing in the city we serve. This vision came alive this summer at Abu Dhabi. Summer Sports, the government-led initiative that turned ADNEC into an indoor arena where families could stay active despite the heat. As the Official Automotive Partner, our goal was not only to showcase cars but to embed our brand into this shared community moment. We displayed Nissan models such as the Patrol, Patrol PRO-4X, and KICKS, vehicles that represent the estate and different segments of the wide audience the brand serves. In the heart of a sports environment, they became more than products; they became symbols of ambition and endurance. View this post on Instagram A post shared by Abu Dhabi Summer Sports (@adsummersports) But sponsorship today needs to be holistic. Alongside the displays, we rolled out digital and social activations, amplifying the reach of our on-site presence and ensuring the campaign lived both inside and outside the venue. The mix of physical touchpoints and online storytelling created a 360-degree brand experience. The engagement model was designed to go beyond visibility. We partnered with sports influencers who have credibility within Abu Dhabi's fitness community, allowing us to reach audiences with authenticity and cultural relevance. In addition to influencer collaborations and athlete testimonials, we also ran interactive polls asking participants to vote for their favourite car model. This two-way exchange brought us closer to our existing customers and opened conversations with potential new ones. Their content, combined with real-time audience interaction, generated conversations that extended organically across platforms, adding a layer of earned media to the campaign. This synergy between influencer advocacy, social amplification, and on-ground presence gave the sponsorship a multiplier effect. View this post on Instagram A post shared by Nissan Abu Dhabi (@nissanabudhabi) The outcome was both emotional and commercial. We reinforced our role as a community partner supporting wellness, while creating a clear retail hook through on-site test drives. This activation moved the campaign from awareness to conversion, turning event-goers into prospects and generating qualified leads in an environment that felt natural and community-driven. Social coverage and influencer collaborations extended our visibility well beyond ADNEC, proving that integrated sponsorships can deliver both brand equity and sales outcomes. For me, the lesson is clear. Sponsorships must evolve beyond logo placements and photo ops. When designed as holistic, multi-channel experiences, they become engines of community marketing — platforms where cultural relevance and commercial value intersect. At Abu Dhabi Summer Sports, we were not just selling cars. We were building relationships, creating conversations that linked lifestyle, mobility, and trust. That is the future of marketing: partnerships that deliver emotional resonance and measurable results. Because when brands step off the sidelines and play as part of the community, they don't just win awareness — they win loyalty. By Delia Sandu, Head of Marketing, Al Masaood Automobiles
