Glasgow voice needed for Lidl's new self-checkouts
As part of a £3 million investment to roll out self-checkouts across all Scottish stores by November 2025, the retailer is inviting locals to audition to become the voice of Lidl's tills in Scotland.
A recent YouGov survey found that 79% of Glaswegians prefer having the choice between staffed and self-checkouts, and Lidl is listening. The grocer is committed to offering both options, ensuring convenience without compromise.
READ MORE: Early morning power cut leaves Southside homes in the dark
(Image: Katielee Arrowsmith)
To find the perfect voice, Lidl has launched a dedicated WhatsApp "audition line." Budding voiceover stars can text 'audition' to 07418 397936 to kick off a fun and simple recording process.
The search doesn't stop online. Lidl's mobile audition booth will roll into the Anniesland store on Sunday, May 18, and Monday, May 19, inviting shoppers to grab the mic, channel their inner announcer, and "give it laldy" with familiar bagging area phrases.
The winner will become the official voice of Lidl's Scottish self-checkouts—and walk away with £500 in Lidl vouchers.
READ MORE: Viral donner joint opens second Glasgow spot in the Southside
(Image: Stewart Attwood)
Marco Ivone, Regional Director for Scotland at Lidl GB, added: 'Our search for the voice of Lidl's self-checkouts in Scotland is a fun way to celebrate the roll out.
"As the Regional Director for Scotland, I am proud that a member of our Lidl community in Scotland will become the voice of our check-outs and add a Scottish charm to our customers' daily shops.'
The winning voice will be selected by a panel of Lidl judges, with the new self-checkout audio rolling out in stores later this year.
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