KKV Expands Southeast Asia Footprint with Singapore Debut Store, Sparking Local Shopper Frenzy

Business Wire

19-05-2025

SINGAPORE--(BUSINESS WIRE)--On May 17, 2025, global fashion retail brand KKV debuted in Singapore's Tiong Bahru Plaza with its first store. Up to now, KKV has already established a strong presence in four Southeast Asian countries — Malaysia, Thailand, the Philippines, and Vietnam. KKV's debut store in Singapore not only expands regional footprint for its parent company KK Group, but also underscores the accelerated momentum of its 'Southeast Asia Strategy.' On the opening day, young shoppers formed long queues around KKV's iconic bright yellow container-style exterior to take check-in photos,igniting a social media frenzy among local young people.
As the core brand, KKV adopts the philosophy of 'exploring 100 lifestyles,' and offers over 20,000 SKUs across eight categories.
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KK Group also owns The Colorist (beauty product concept store) and X11 (trendy toy concept store). Its vision 'Live without Boundaries' drives a global presence spanning 1,000+ stores in six countries. As the core brand, KKV adopts the philosophy of 'exploring 100 lifestyles,' and offers over 20,000 SKUs across eight categories, including trendy toys, home goods, daily essentials, cosmetics, and more, while actively exploring additional product possibilities.
Focusing on Gen Z: The Debut of KKV in Singapore Ignites a Consumption Frenzy
The color-coded shelving for different product categories and the bright yellow container-style exterior are visually striking, which triggered a surge of KKV related UGC (user-generated content) and quickly made it a local hot topic on social media.
KKV's diverse product portfolio perfectly meet the needs of Singaporean Gen Z. 'I was just here to take pics with my friend, but I ended up grabbing a bunch of stuff,' said Lim Jia Yi, pointing to her basket while in line at the checkout. 'There's always something new and fun here, you know? Young folks would definitely love it.' Sales data from the opening period showed that trendy toys, snacks, and household essentials were particularly popular among young Singaporean consumers.
Continuing to deeply engage and lead the development of Singapore's trendy retail market
KKV has full confidence in the Singapore market, which stems from the city-state's unique consumption potential and demographic advantages. Gen Z accounts for nearly 30% of the population in Singapore, with an annual per capita consumption expenditure exceeding SGD 30,000. This young demographic continues to drive rising demand for trendy products and experiential consumption, which aligns perfectly with KKV's brand positioning. As stated by Rojen Wu, Chief Operating Officer of KK Group international project, 'As a globally leading trend retail brand, KKV respects every individual. We hope that in KKV, everyone can find products they love and express their lifestyle attitude.'
Based on this, KKV will continue to deepen its partnerships with local commercial giants like CapitaLand and Frasers Property, leveraging their customer traffic advantages to rapidly penetrate the Singapore market. KKV plans to open 10 stores in Singapore by 2025 to cover more core commercial districts and further strengthen its brand influence.
Meanwhile, KKV will keep bringing in top-quality global products, refine its product assortment, and offer an upgraded shopping experience for Singaporean consumers — aiming to maintain its leadership in the trendy retail sector.