Ping Edge to expand product range amid rising market demand
From left: Ping Edge Technology Bhd assistant finance manager Cheong Guo Feng, Ping Edge marketing manager Lim Wei Qi, Ping Edge sales manager Siti Farhana Sholehudin, Ping Edge CEO/director Ethan Choong Wai Hon, Ping Edge managing director Dexter Soh Yeow Seng, Ping Edge finance manager Kor Huei Ching, TA Securities Holdings Bhd head of corporate finance Dominic Seah and TA Securities vice president of corporate finance Jason Chin Wai King.
KUALA LUMPUR: E-commerce foodservice and kitchen equipment supplier Ping Edge Technology Bhd plans to expand its product range to cater to a broader target market in response to evolving consumer demands.
In a statement today, the company said the expansion includes new categories such as bakery equipment, food processors, kitchenware, bar supplies and cooking utensils, with potential additions including tableware, crockery and cutlery to complement existing offerings.
"We also aim to upgrade our digital platforms by enhancing functionality and user experience. Planned improvements include integrating business intelligence tools to strengthen the capabilities of both our online platforms, adding a bidding function on Murah Kitchen, and refining site navigation and responsiveness.
"Additionally, we are intensifying digital marketing efforts and strengthening customer service touchpoints to build trust and encourage repeat usage,' it said.
Earlier today, the company made a successful debut on the LEAP Market of Bursa Malaysia Securities Bhd.
At the opening bell, Ping Edge's share price stood at 24 sen, representing a 4.3 per cent premium over the issue price of 23 sen.
Managing director Soh Yeow Seng said the food and beverage industry continues to grow in tandem with the rising population and increased disposable income.
He said that to capitalise on this favourable environment, the company plans to set up three new showrooms with storage facilities in Negeri Sembilan, Johor, and Penang.
"This will enhance accessibility for customers outside the central region, improve service coverage, and shorten delivery lead times, while complementing our online-first strategy by allowing customers to physically experience our products with on-site guidance.
"Operations in the Negeri Sembilan and Johor outlets are expected to commence in the third quarter of 2025,' he added. - Bernama
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Ping Edge to expand product range amid rising market demand
From left: Ping Edge Technology Bhd assistant finance manager Cheong Guo Feng, Ping Edge marketing manager Lim Wei Qi, Ping Edge sales manager Siti Farhana Sholehudin, Ping Edge CEO/director Ethan Choong Wai Hon, Ping Edge managing director Dexter Soh Yeow Seng, Ping Edge finance manager Kor Huei Ching, TA Securities Holdings Bhd head of corporate finance Dominic Seah and TA Securities vice president of corporate finance Jason Chin Wai King. KUALA LUMPUR: E-commerce foodservice and kitchen equipment supplier Ping Edge Technology Bhd plans to expand its product range to cater to a broader target market in response to evolving consumer demands. In a statement today, the company said the expansion includes new categories such as bakery equipment, food processors, kitchenware, bar supplies and cooking utensils, with potential additions including tableware, crockery and cutlery to complement existing offerings. "We also aim to upgrade our digital platforms by enhancing functionality and user experience. Planned improvements include integrating business intelligence tools to strengthen the capabilities of both our online platforms, adding a bidding function on Murah Kitchen, and refining site navigation and responsiveness. "Additionally, we are intensifying digital marketing efforts and strengthening customer service touchpoints to build trust and encourage repeat usage,' it said. Earlier today, the company made a successful debut on the LEAP Market of Bursa Malaysia Securities Bhd. At the opening bell, Ping Edge's share price stood at 24 sen, representing a 4.3 per cent premium over the issue price of 23 sen. Managing director Soh Yeow Seng said the food and beverage industry continues to grow in tandem with the rising population and increased disposable income. He said that to capitalise on this favourable environment, the company plans to set up three new showrooms with storage facilities in Negeri Sembilan, Johor, and Penang. "This will enhance accessibility for customers outside the central region, improve service coverage, and shorten delivery lead times, while complementing our online-first strategy by allowing customers to physically experience our products with on-site guidance. "Operations in the Negeri Sembilan and Johor outlets are expected to commence in the third quarter of 2025,' he added. - Bernama
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KUALA LUMPUR: Ping Edge Technology Bhd, a commercial foodservice and kitchen equipment supplier, has affirmed that the expanded Sales and Services Tax (SST), set to take effect on July 1, will not materially impact its operations. The company noted that any potential financial implications are expected to be managed at the manufacturing level, with responsibility for absorbing or passing on the tax to product suppliers rather than Ping Edge itself. 'We will try to maintain a competitive price for our products as we have no material impact from the tax. We are only an online trading company,' managing director Dexter Soh Yeow Seng said after the company's listing on Bursa Malaysia's LEAP Market today. When asked what sets Ping Edge apart from its competitors, Soh highlighted that the company is unique in its use of the iPay88 payment system. This integration, he said, enables customers to conveniently purchase products online by offering seamless and secure payment processing. 'That is what differentiates us compared to other competitors, and we have an offline showroom that allows customers to experience our products first-hand.' Ping Edge opened at 24 sen per share for a one-sen or 4.3% premium over the issue price of 23 sen., on volume of 30,000 shares. The company raised RM5.15 million from its listing to fund its strategic growth initiatives, allocating RM1 million (19.4%) for showroom expansion. Some RM500,000 (9.7%) will be allocated for digital enhancements, RM2.37 million (46%) for working capital and the remaining RM1.28 million (24.9%) for listing-related expenses. 'The listing of Ping Edge marks an important milestone in our corporate journey – the culmination of our team's dedication and hard work,' Soh said. 'The new status increases our visibility and strengthens our credibility among customers, business partners, and industry stakeholders. By embracing the transparency and accountability expected of a listed company, we aim to foster greater trust and confidence in our brands and platforms, as well as enhance the confidence our business partners have in us.' Ping Edge CEO and director Ethan Chong Wai Hon expressed confidence that no competitor can replicate the company's unique dual approach to selling kitchen equipment, which combines both online and offline sales. 'Unlike many competitors, we offer both an online presence and integrated payment solutions for our customers. Additionally, we operate a physical kitchen showroom, which further differentiates us in the market,' he said. Asked what the strategies that enabled the company to expand over the past few years were, Chong said they involved solving three key areas – supply, operations and customer management. 'On the supply side, we engaged our suppliers directly to negotiate better terms and enhance the services they provide. 'What made a significant difference was collaborating with suppliers to facilitate direct introductions to clients. This allows customers to ask questions about products upfront, making it easier for them to make informed purchases. 'On the operations side, we consulted our sales team to identify ways to boost sales, strengthen our online presence, and improve customer offerings through more effective face-to-face interactions. 'In terms of customer engagement, we revisited our previous customer list and reached out to them again, exploring opportunities for upselling and further strengthening our relationships. These initiatives have proven to be very effective,' he added.
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