2 days ago
Ping Edge to expand product range amid rising market demand
From left: Ping Edge Technology Bhd assistant finance manager Cheong Guo Feng, Ping Edge marketing manager Lim Wei Qi, Ping Edge sales manager Siti Farhana Sholehudin, Ping Edge CEO/director Ethan Choong Wai Hon, Ping Edge managing director Dexter Soh Yeow Seng, Ping Edge finance manager Kor Huei Ching, TA Securities Holdings Bhd head of corporate finance Dominic Seah and TA Securities vice president of corporate finance Jason Chin Wai King.
KUALA LUMPUR: E-commerce foodservice and kitchen equipment supplier Ping Edge Technology Bhd plans to expand its product range to cater to a broader target market in response to evolving consumer demands.
In a statement today, the company said the expansion includes new categories such as bakery equipment, food processors, kitchenware, bar supplies and cooking utensils, with potential additions including tableware, crockery and cutlery to complement existing offerings.
"We also aim to upgrade our digital platforms by enhancing functionality and user experience. Planned improvements include integrating business intelligence tools to strengthen the capabilities of both our online platforms, adding a bidding function on Murah Kitchen, and refining site navigation and responsiveness.
"Additionally, we are intensifying digital marketing efforts and strengthening customer service touchpoints to build trust and encourage repeat usage,' it said.
Earlier today, the company made a successful debut on the LEAP Market of Bursa Malaysia Securities Bhd.
At the opening bell, Ping Edge's share price stood at 24 sen, representing a 4.3 per cent premium over the issue price of 23 sen.
Managing director Soh Yeow Seng said the food and beverage industry continues to grow in tandem with the rising population and increased disposable income.
He said that to capitalise on this favourable environment, the company plans to set up three new showrooms with storage facilities in Negeri Sembilan, Johor, and Penang.
"This will enhance accessibility for customers outside the central region, improve service coverage, and shorten delivery lead times, while complementing our online-first strategy by allowing customers to physically experience our products with on-site guidance.
"Operations in the Negeri Sembilan and Johor outlets are expected to commence in the third quarter of 2025,' he added. - Bernama
