HIGHLIGHT comes back as BEAST after nine years
17 Apr - Nine years after they had to change their name from BEAST to HIGHLIGHT, the K-pop group announced that they are going to be using their original name for their new music.
After reaching an agreement with their previous agency Cube Entertainment to use the BEAST trademark again last year, HIGHLIGHT announced that their new track "Endless Ending" will be released under the original name.
Sharing the good news on social media on 16 April, the group posted the image of their new mini album and wrote, "HIGHLIGHT THE 6th MINI ALBUM [From Real to Surreal]. 2025. 04. 28. 18:00. BEAST X HIGHLIGHT - Endless Ending PRE-RELEASE! 2025. 04. 16. 18:00."
"Endless Ending" is a song that compares a past relationship to a movie ending, and it melts the regret over the ending of a breakup and the longing for past memories.
It is noted that the group, consisting of Yoon Doo-joon, Yang Yo-seob, Lee Gi-kwang, and Son Dong-woon, made their debut in 2009 as a six-member group that include Jang Hyun-seung and Jong Hyun-jung. In 2016, the group changed labels from Cube to Around Us Entertainment and had to change their name to Highlight due to trademark issue.
(Photo Source: WowKorea, Kpopping)
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Buzz Feed
9 hours ago
- Buzz Feed
Quiz: Can You Name These 16 Asian Capitals?
Check out more AAPI-centered content by exploring how BuzzFeed celebrates Asian Pacific American Heritage Month! Of course, the content doesn't end after May. Follow BuzzFeed's A*Pop on Instagram, TikTok, and YouTube to keep up with our latest AAPI content year-round.
2 days ago
Aladdin on Broadway star adventures to Seoul and Tokyo
Don Darryl Rivera, who starred in Aladdin on Broadway for over a decade, traveled to Asia to meet some fellow Disney performers and learned some K-pop dance moves along the way. May 31, 2025
CBS News
2 days ago
- CBS News
Jewelry company that started as side hustle now has pop-up shop in Boston
A woman who got her start selling charm necklaces out of her apartment is now running a full-blown jewelry brand with a pop-up shop in one of Boston's hottest summer spots. At the Caviar Bar in Boston's Seaport, there isn't drinks. Instead, customers leave with a custom charm necklace or other piece of jewelry. Turned side hustle into career WBZ-TV first met Kelly Bozigian back in 2024, when she was working full-time while shipping out thousands of orders from her living room for her jewelry brand, Coastal Caviar. She's since left the corporate world behind to chase her passion full-time. "I made the leap and I'm so glad we did because now we're at the Current in Seaport and we have our first storefront!" said Bozigian. Her new coastal-themed pop-up shop is already making waves and is full of the shiny charms and beachy vibes her clients have come to love. And it's not just necklaces - customers can make custom bag charms too. Massive reach on social media Bozigian bases her success on the massive reach she's had on social media, with many of her customers finding her through TikTok. "TikTok has been massive for us," said Bozigian. "That's how we got our start. Week two, our business took off overnight and we had close to 500 orders to fulfill." Bozigian is already dreaming up new ideas too. "We're thinking about accessories and how we can tie in that thread of personalization to stay true to the brand but also expand into other areas," said Bozigian. Caviar Bar is open through the end of the summer at the Current in the Seaport. Bozigian said she's potentially looking into permanent locations and plans to keep expanding her brand.
