Charli xcx sparks new trend after last year's Brat summer
And with that event just under a month away, the 'Apple' hitmaker may have just set off a new summer trend.
Charli turned heads at an exclusive party in Cannes by arriving with an iconic Magnum Classic Ice Cream in hand to complete her look.
The moment pays homage to the iconic 1994 runway (Image: Myles Hendrik)
The moment pays homage to the iconic 1994 runway, where models famously cracked into Magnum Classic ice creams on the Vivienne Westwood catwalk.
Now, with Charli leading the way, this playful nod to edible luxury is inspiring fashion lovers to add a touch of cool – quite literally – to their summer OOTDs.
Magnum hosted an electrifying beach party on La Croisette to launch its 2025 global campaign Crack Into Pleasure
Charli, known for her boundary-pushing style, curated the night's soundtrack with explosive DJ sets from genre-defying producer Jamie xx, DJ and producer George Daniel, and a performance by breakthrough Swedish rapper Yung Lean, igniting a high-energy atmosphere that reflected the campaign's disruptive spirit.
Guests abandoned restraint and embraced freedom in style, with Charli leading the way in a Vivienne Westwood Cafe Society ensemble.
Gabbriette, making a dramatic entrance alongside Charli, broke away from the expected conservative dress code in a baby pink Y2K-inspired two-piece, embodying the campaign's fearless edge.
Supermodel and creative Georgia May Jagger also made a statement in an ivory gown, while her iconic mother Jerry Hall commanded attention in a glittering black suit and satin red shirt.
The party was anchored by the return of the Magnum® Dipping and Spray Barexperience, where Charli xcx set the tone, creating her signature Magnum® recipe to demonstrate how true pleasure comes from rejecting the expected and defining indulgence on your own terms.
#CrackIntoPleasure marks a bold new chapter for Magnum®, inviting Pleasure Seekers around the globe to embark on an indulgent journey that pays homage to Magnum®'s original three ice cream flavour innovations: Magnum® Classic, Magnum® Almond, and Magnum® White.
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Another still features her in a blue velvety dress. 100 Nights of Hero is written and directed by Julia Jackman and is based on the graphic novel of the same name, which in itself is a queer-coded spin of One Thousand and One Nights (aka The Arabian Nights). The folklore elements, mediaeval costumes, and the talented cast mean that Charli, the movie star, is in great company. Sacrifice Next on her radar is Sacrifice, an upcoming action comedy by Romain Gavras, who previously directed the Netflix political thriller Athena. Gavras is shifting from his native French to English with a cast fronted by Anya Taylor-Joy, Chris Evans, Salma Hayek, Ambika Mod, and many more. Sacrifice follows a chaotic celeb charity event that is interrupted by a radical activist group. Charli joins the project in an undisclosed role, but the zany premise is worthy enough of drawing the 'Von Dutch' hitmaker. Sacrifice will premiere at the Toronto International Film Festival this September. Eruptcja The Toronto International Film Festival is a good launchpad for Charli's film career as much like Sacrifice, Eruptcja will also premiere here. This one's a more solemn effort with a wholesome romance and mellowed-down colours. Charli stars in this lesbian romance as a British tourist who falls for a Polish florist (Lena Góra). What makes Eruptcja all the more exciting is that it also has Charli sharing screenwriting duties with director Pete Ohs and co-star Jeremy O. Harris. Faces of Death Euphoria alumna Barbie Ferreira and Stranger Things star Dacre Montgomery star in Faces of Death, a remake of the 1978 pseudo-documentary that aims to recreate the gnarly murders and rituals of the original. Sounds campy enough for Charli, who has a supporting bit in this. And with the premise also taking on online misinformation and grainy found footage, Faces of Death is again fitting for the popstar's Y2K aesthetics. I Want Your Sex Greg Arraki, the trailblazing '90s filmmaker behind gritty, sex-fuelled teen dramas like Mysterious Skin and Totally F***ed Up, is a perfect match for Charli XCX's bratty persona. This time around, Arraki directs an erotic thriller with Olivia Wilde as a provocative artist and Licorice Pizza breakout Cooper Hoffman as her sexual muse. Charli joins the supporting cast with Daveed Diggs, Johnny Knoxville, and even veteran stand-up comic Margaret Cho. The Gallerist Another art thriller in Charli XCX's emerging filmography, Cathy Yan's The Gallerist has Natalie Portman playing the titular gallerist who plots to sell a corpse at a Miami Art Fair. The Gallerist is bound to ruffle some Gen-Z feathers as this twisted thriller pairs Charli alongside Wednesday star Jenna Ortega. No dearth of acting talent here, with This is Us 's Sterling K Brown, Oscar-winner Da'vine Joy Randolph, and Ortega's Wednesday co-star Catherine Zeta-Jones joining in. The Moment Out of all of Charli XCX's upcoming films, this A24 mockumentary seems to be the most meta and hype-worthy. Firstly, Charli gets top billing and is no longer relegated to supporting parts here. And then, she gets to play a pop star gearing up for her first headlining tour. Expect behind-the-scenes shenanigans à la Spinal Tap and social commentary that can blur the lines between Charli's larger-than-life persona and her true self. Produced by Charli's Studio's 365 banner, The Moment also stars Alexander Skarsgård, Rosanna Arquette, and Jamie Demetriou. Untitled Takashi Miike project Charli's second credit as a producer is Japanese auteur Takashi Miike's next project. The prolific director is mostly known in the west for his twisted 1999 thriller Audition and blood-soaked cult hits like Ichi the Killer and Thirteen Assassins. Plot details are under wraps, but Charli is expected to have a crucial role. A collaboration between Charli and Miike might seem unexpected at first, but it makes perfect sense given both artists' flair for stylish multi-genre projects. So…when are all the Charli XCX films releasing? Only three of the films have been completed yet, with 100 Nights of Hero closing Venice and Sacrifice and Eruptcja premiering at TIFF. As is the case with most festival titles, these films are likely to open in cinemas later this year or next. The others are still in production and will most likely eye a 2026 or 2027 release.
