Jake Paul drops $39 million on Georgia's iconic Southlands ranch

USA Today

3 days ago

Professional boxer, social media influencer and content creator Jake Paul has bought the sprawling Southlands property just south of Bainbridge, Georgia, for $39 million.
Paul, during an interview on the "The Iced Coffee Hour" podcast in mid-June, said he's been wanting to purchase a ranch for the last 15 years, according to LandReport.com.
'It's kind of been my dream and why I work so hard," said Paul. He added the 5,746-acre estate was '… a little bit bigger than what I wanted, but when I got there, I was like, 'I have to buy this.' '
Paul, 28, is known for his brash commentary on YouTube and other social media platforms and co-stars alongside his brother, Logan Paul, in "Paul American," a reality show that premiered in March 2025 and offers a peek into their family life outside of the boxing and wrestling ring. Logan Paul is a pro wrestler and social media maven.
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In November 2024, Paul went head-to-head against former heavyweight champion Mike Tyson, 58, and defeated the veteran fighter in a unanimous decision. He was initially slated to receive $40 million for beating the retired boxer.
The 5,653-acre property surrounds the eastern shore of Lake Seminole, just above the Florida panhandle, and was listed in October 2024 for $42.5 million. It features a "sport huntsman's paradise with an abundance of bobwhite wild quail, turkey and whitetail deer. It also includes a 20-acre fishing pond and a 30-acre duck pond," as previously reported in the Tallahassee Democrat, part of the USA TODAY Network.
Jon Kohler, an expert in large plantation properties in the southeast, said there are few investments that can build "long-term wealth like owning a property such as Southlands."
"While we can see the financial appreciation, what only the seller can measure is the immense intrinsic value – the lifestyle, the experiences, the memories. That's the most important kind of wealth. And that's what Southlands will create for Jake, his family, and his friends," said Kohler, in a statement.
In a Facebook post announcing the purchase, Kohler described the property as "one of America's most iconic sporting properties."
"From its roots with Herbert Stoddard, a legacy dating back to 1937, to its years as International Paper's flagship property, Southlands has long been a crown jewel of American land stewardship – and with Jake Paul's passion and commitment to conservation, its future has never been brighter," the post said.
Contact Economic Development Reporter TaMaryn Waters at [e-mail] and follow @TaMarynWaters on X.