‘Got it in every colour', shoppers in a frenzy over £18 Sainsbury's dress that guarantees complements
And a fan-favourite supermarket has upped its game with a brand new piece on the rails.
Tu Clothing, the in-house fashion label at Sainsbury's, is renowned for its stylish buys at reasonable prices.
And shoppers are running to bag a new dress that's just hit shelves.
The sleeveless midaxi dress is available in sizes 6 to 24 and costs just £18.
And it comes in two colours, black (or mono) and a tan brown shade.
Describing the item on their website, Tu Clothing bosses say: "An easy-to-wear option for summer, our black ribbed dress comes in a sleeveless style, designed with contrasting piping.
"Cut to a midaxi length, it's a flattering piece for weekend outings and warmer days.
"Made in a soft, jersey fabric."
Unsurprisingly, fashionistas are already going wild for the flattering staple which can be dressed up with heels or worn casual with sandals.
One raved: "I bought this for my daughter's graduation, and dressed it up with heels and a jacket.
"It's slightly heavier than some jersey clothes which makes it quite slinky.
"I think it will also suit dressing down as well. I really like it."
Meanwhile, another said: "What a dress, so many compliments and amazing fit. Looks even better than I expected. Love it!"
And a third added: "Very flattering & true to size. For the price is a no-brainer."
Shoppers who snapped up one of the colours are already returning to buy it in the second shade.
One customer gushed: "I have previously bought the brown one for myself and liked it so much that I bought the black one as a birthday present for a close friend and I'm sure she will love it."
And a second wrote: "Bought this recently, really like the style and look. Also purchased in the other colour available."
Another added: "This dress looks exactly as it does in the photo. I absolutely love it.
" It is well fitting, and the material is of a good quality. I got so many compliments.
"I actually went back and bought the black version, and I must say, I am truly satisfied."
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
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