Axis Bank partners with Antara Senior Care to enhance services for senior citizens in India
Axis Bank has announced a partnership with Antara Senior Care, India's only integrated senior care ecosystem and a wholly owned subsidiary of Max India Limited, to expand support for senior citizens in India. The collaboration integrates Antara's range of senior-focused services into Axis Bank's Silver Linings Program, which targets customers aged 60 and above.
Through this partnership, more than 2 million customers enrolled in the Silver Linings Program will have access to Antara's senior care offerings. These include Care Homes, Care at Home services, and AGEasy—a platform that provides online and offline solutions tailored to managing chronic health conditions. The aim is to make personalized and dignified care more accessible for seniors.
The Silver Linings Program already offers enhanced banking solutions for older adults. By including wellness and lifestyle benefits, the program helps participants manage their finances while maintaining a more comfortable and independent life. The partnership with Antara adds a structured senior care ecosystem to this existing framework, enhancing the support available to senior citizens.
India's population of senior citizens is expected to grow significantly, from approximately 150 million today to 350 million by 2050. This demographic shift is accompanied by changing family structures and increasing financial independence among the elderly. As a result, the demand for organized, holistic care solutions is rising. The integration of financial and wellness services through initiatives like this partnership reflects a broader trend toward more inclusive support systems for older adults.
The Axis Bank–Antara Senior Care alliance represents a step toward building a more comprehensive and accessible model for senior care in India. It aligns with emerging needs in the sector, combining financial infrastructure with health and wellness solutions to address the evolving expectations of the aging population.
Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at BusinessUpturn.com
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