20 global ministers gather in Riyadh for a ministerial roundtable on human capability development
RIYADH, Saudi Arabia/PRNewswire/ -- The Human Capability Development Program (HCDP), a Saudi Vision 2030 Realization Program, convened a ministerial roundtable on day one of the second edition of the Human Capability Initiative (HCI) conference. The HCI conference is held under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of HCDP, on April 13 – 14 2025 in the King Abdulaziz International Conference Center under the theme of #BeyondReadiness
The closed-door ministerial roundtable meeting focused on "AI Literacy for All: Promoting Equitable Access for Resilient Capabilities" and engaged 20 ministers from around the world, as well as local and global experts in education and technology, including representatives from the Saudi Education and Training Evaluation Commission, the Saudi Data and Artificial Intelligence Authority (SDAIA), the World Bank, and the Organization for Economic Co-operation and Development (OECD).
The roundtable explored the critical need for integrating digital skills as a cornerstone of human capability development and examined AI literacy's central role in ensuring individuals can thrive in an AI-driven economy.
The meeting also highlighted the need to establish inclusive strategies that promote digital education, and the importance of integrating AI skills into curricula and strengthening international collaboration to discover scalable solutions that can provide equitable access to AI tools and digital training worldwide.
Participants in the roundtable agreed to issue a joint statement following the meeting, which highlighted key aspects of the discussion and outlined their main recommendations on next steps, which are as follows:
Advocating for the inclusion of AI literacy in national education systems, ensuring future generations are equipped with the skills necessary to succeed in an AI-powered world.
Encouraging initiatives that support continuous education and reskilling opportunities for AI literacy, enabling individuals to remain adaptable in the face of technological advancements.
Continuing to support the strengthening of international collaboration, sharing resources, knowledge, and experiences to enhance access to AI education globally.
The roundtable reinforces the Kingdom's commitment to leading global efforts in human capability development in line with the Saudi Vision 2030, driven by its recognition of the central role of human capability development in achieving sustainable economic growth worldwide. Global participants in the roundtable identified innovative, concrete solutions to ensure that countries can remain competitive and achieve sustainable growth across various industries by enabling individuals and institutions to succeed in an AI-powered world.
For more information, contact the HCI Conference Media Team: media@humancapabilityinitiative.org
Access the HCI Conference Website: https://humancapabilityinitiative.org/en/
Photo - https://mma.prnewswire.com/media/2663390/20_Global_Ministers.jpg
SOURCE Human Capability Development Program (HCDP)
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It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Zawya
4 hours ago
- Zawya
AI-driven search ad spending set to surge to $26bln by 2029, data shows
Spending on AI-powered search advertising is poised to surge to nearly $26 billion by 2029 from just over $1 billion this year in the U.S., driven by rapid adoption of the technology and more sophisticated user targeting, data from Emarketer showed on Wednesday. Companies that rely on traditional keyword-based search ads could experience revenue declines due to the growing popularity of AI search ads, which offer greater convenience and engagement for users, according to the research firm. WHY IT'S IMPORTANT Search giants such as Alphabet-owned Google and Microsoft's Bing have added AI capabilities to better compete with chatbots such as OpenAI's ChatGPT and Perplexity AI, which provide users with direct information without requiring to click through multiple results. Apple is exploring the integration of AI-driven search capabilities into its Safari browser, potentially moving away from its longstanding partnership with Google. The report has come as concerns grew about users increasingly turning to the chatbots for conversational search and AI-powered search results could upend business models of some companies. Online education firm Chegg said in May that it would lay off about 248 employees as it looks to cut costs and streamline operations because students are using AI-powered tools including ChatGPT over traditional edtech platforms. QUOTE "Publishers and other sites are feeling the pain from AI search. As they lose out on traffic, we're seeing publishers lean into subscriptions and paid AI licensing deals to bolster revenue," Emarketer analyst Minda Smiley said. AI search ad spending is expected to constitute nearly 1% of total search ad spending this year and 13.6% by 2029 in the U.S., according to Emarketer. Sectors such as financial services, technology, telecom, and healthcare are embracing AI as they are seeing clear advantages in using the technology to enhance their ad strategies, while the retail industry's adoption is slow, the report said. Google recently announced the expansion of its AI-powered search capabilities into the consumer packaged goods sector through enhancements in Google Shopping. (Reporting by Jaspreet Singh in Bengaluru; Editing by Maju Samuel)
Khaleej Times
4 hours ago
- Khaleej Times
AI branding revolution: Harnessing technology for dynamic storytelling
Not too long ago, the content game was all about SEO, click rates, and publishing calendars. But today's landscape demands more — real-time creativity, dynamic storytelling, and AI that understands your audience on a deeply personal level. With tools like ChatGPT, Claude, and Gemini revolutionising how we create, communicate, and connect, the marketing playbook is being radically rewritten. What was once a linear, time-consuming production cycle has evolved into an agile, AI-driven engine, one that delivers hyper-personalised experiences at scale and in real time. A New Era of Storytelling 'Large language models (LLMs) are accelerating the way brands think about storytelling. That's a fact,' says Himanshu Vashishtha, CEO of SixthFactor Consultancy. 'This is in terms of speed, as well as how personalised and context-aware content can become. What used to take days now takes minutes.' From real-time multilingual content to high-quality AI-generated video, tools that once felt futuristic are already being tested in live marketing workflows. Especially in the GCC, sectors like retail and telecom are jumping on the LLM train, using it to tailor campaigns dynamically based on user behaviour and localised data. 'We're in a very fluid phase. Capabilities that seemed out of reach even three months ago are now possible. The watchout here is in how we harness these tools in an environment that is evolving almost weekly. For brands, it's less about locking in a single approach and more about staying adaptive,' according to Vashishtha. Indeed, the numbers back up this urgency. The LLM market in the MEA region is forecast to grow from $528.1 million in 2024 to $2.64 billion by 2030. LLMs have dramatically transformed the way brands conceive and deliver digital content. Where content production used to be a slow, step-by-step process — brief, draft, review, revise — AI now accelerates the entire journey. Vsevolod Samsonov, Chief Marketing Officer of Global Markets at Flowwow, points to a recent Salesforce survey that reveals 76% of marketers are already using generative AI for basic content creation, while 71% use it for creative inspiration. 'This signals a major shift,' he explains. 'Ideas are now created, tested, and tailored in real time with help from AI. And it all comes with personalisation.' This is where LLMs shine. By processing massive volumes of unstructured data — think social media chatter, product reviews, and customer interactions, LLMs help marketers build content that hits the right note, every time. According to HubSpot, 72% of marketers now use AI for personalisation, boosting engagement and retention rates across platforms. The UAE-based Yanzo, a text-based super app that operates through WhatsApp, has successfully integrated ChatGPT into its customer service operations. By training the AI on 33,000 real customer interactions, Yanzo has managed to automate responses while maintaining its unique and recognisable tone of voice. Visual content is also getting a glow-up. A University of Oxford study recently found that AI-generated food images are often perceived as more appetising than real ones. It's no surprise that restaurants using tools like Midjourney to create photorealistic menu visuals are seeing sales boosts of up to 30%, thanks to enhanced appeal and better customer experience. LLMs amplify human creativity, enabling teams to scale their vision, refine messaging, and deliver personalised experiences at unprecedented speed. As Samsonov puts it, 'LLMs are ushering in a new era of content strategy, where human creativity is enhanced, storytelling becomes dynamic and data-driven, and adaptable brands stand out and stay memorable.' Beyond Buzzwords According to Vashishtha, AI-native content is built with both the end-user and the machine in mind. 'Traditional content is often optimised for human readability and emotion,' he explains. 'AI-native content adds a layer of structure and adaptability so that LLMs can parse, personalise, and present it in multiple formats. It's the difference between writing a blog post and designing an API-ready answer.' This dual focus becomes even more critical in multilingual regions like the UAE, where content must seamlessly transition across voice, text, and chat interfaces. 'Here, flexibility is not optional, it's essential,' he adds. For Samsonov, AI-native content is far more than just letting ChatGPT or MidJourney create assets. 'AI-native systems embed reliable AI capabilities across every stage — design, launch, operation, and maintenance,' he says, citing insights from Ericsson. 'In marketing, this means AI is not an afterthought or a one-time tool. It becomes the foundation of the content engine itself.' The distinction lies in the level of integration. AI-generated content refers to digital outputs from tools like GPT — a helpful starting point. AI-native content, however, is the product of a living, breathing system. One where AI is deeply embedded in the company's workflows, continuously learning from internal data and real-time feedback to deliver content that evolves dynamically. Flowwow offers a compelling case study. The brand's designers trained AI using thousands of MidJourney prompts to create a consistent visual library aligned with its identity. 'This AI-human collaboration accelerated ideation by 20%,' Samsonov notes, proving that creativity doesn't get lost — it gets supercharged. Global giants are also embracing the shift. Coca-Cola, for instance, has built an AI-powered platform that analyses consumer behaviour to create highly personalised, cross-channel campaigns, improving engagement while slashing marketing costs. From Keywords to Conversations As AI reshapes how users search, discover, and interact with information, the role of traditional SEO is being challenged like never before. With an increasing number of online journeys ending without a single click, marketers are being pushed to adapt their strategies to stay relevant in a world driven by AI-powered assistants, voice search, and zero-click experiences. 'We're in the midst of a transition,' says Vashishtha.'Traditional SEO still matters, but it's no longer the only game in town.' Nearly 60% of Google searches in 2024 ended without a click, signalling a fundamental shift in user behavior. Instead of navigating through multiple websites, users are increasingly relying on snippets, AI-generated responses, and voice assistants to get instant answers — all without leaving the search results page. 'In mobile-first markets like the UAE and Saudi Arabia, people are turning to chatbots and AI tools to answer everyday queries,' Vashishtha adds. 'That's pushing brands to rethink content — not just to be searchable, but servable by AI. We're not fully there yet, but the direction is clear.' Despite these emerging trends, traditional SEO is far from obsolete. Samsonov highlights that SEO still holds a central position in digital marketing strategies. 'SEO remains one of the top priorities for CMOs in 2025,' he says. 'About 91% of marketing leaders still consider it crucial for driving website performance and achieving business goals.' Samsonov points to several foundational SEO elements that remain essential: funnel-focused content, technical optimisation, rich media, schema markup, and backlinks. These practices continue to influence organic visibility — especially as Google's algorithm evolves to reward user-focused, high-quality experiences. However, he acknowledges the shift. 'Around 55–65% of Google searches globally and more than 75% on mobile — now end without a click. This is where content tailored for featured snippets, FAQs, and conversational formats becomes critical.' The emergence of AI-powered search engines like Perplexity and SearchGPT has added yet another layer to the search landscape. While their reach is still dwarfed by Google's 4.9 billion users, they reflect a growing trend toward conversational, natural language interfaces. Samsonov urges brands to future-proof their strategies by balancing SEO fundamentals with innovation. 'Marketers must now consider how content performs not just on traditional SERPs, but also in voice searches, AI summaries, and zero-click results,' he says. 'This includes embracing multimodal formats, strengthening social SEO, and prioritising brand trust and authority.' Future-Proofing Content in the Age of AI As LLMs redefine how content is created, discovered, and consumed, brands face a pressing question: how do you build a strategy that stays relevant in a future evolving at breakneck speed? 'In a space evolving as quickly as generative AI, the idea of 'future-proofing' needs to be approached with a healthy dose of humility,' says Vashishtha. 'What's relevant today might need rethinking in six months.' For Vashishtha, the path forward is rooted in agility. Rather than rigid strategies, he encourages brands to build modular content frameworks enriched with structured metadata and flexible formats. This allows content to seamlessly adapt across different channels — from voice assistants and chatbots to video platforms and AR environments. He also underscores the growing importance of upskilling. As prompting becomes a core competency in modern marketing, companies across the region are ramping up investments in AI literacy. 'The most future-ready brands may not be the ones predicting the future,' he says. 'They'll be the ones learning fast enough to meet it.' Samsonov points to the explosive growth of the region's generative AI market. With a projected CAGR of 35.4% from 2025 to 2030, and LLM-related revenues expected to skyrocket from $29.25 million in 2023 to over $5.3 billion by the end of the decade, the pressure to evolve is mounting. This momentum is driving a new kind of content strategy — one that's as emotionally resonant as it is technically sophisticated. Samsonov emphasises the need to lead with human stories. 'In a world where LLMs can mimic tone, human emotion remains irreplaceable,' he says. At Flowwow, the brand's own content puts real people — from employees to customers — at the centre of its storytelling. It's a strategy echoed by global brands like Nike, which have successfully combined AI-powered targeting with authentic user stories to drive up conversion rates. As search engines increasingly become answer engines, Samsonov highlights the importance of designing content that delivers instant value. With 65% of Google searches ending without a click, success lies in creating content that answers questions upfront — clearly, concisely, and confidently. Brands that embrace this zero-click reality are seeing measurable gains. Samsonov cites examples like local businesses boosting engagement through optimised listings and direct information delivery, rather than relying solely on traditional web traffic. The goal is no longer just to attract clicks, but to be the trusted answer that appears when it matters most. While traditional search engines prioritised keywords, LLMs prioritise meaning. This shift demands a new approach to content design — one that considers not just what is said, but how it is structured, sourced, and contextualised. Samsonov advises brands to think like a language model. Structured data, semantic clarity, and credible citations are now crucial for content to be surfaced and cited by AI tools. Companies that focus on this dual purpose — being useful to both humans and machines are already seeing stronger performance.
