An integrated destination for Khareef Dhofar Season
These destinations are particularly important during the Khareef Dhofar Season, as they serve as attractions for visitors from within and outside the Sultanate of Oman. They offer a mix of cultural, recreational and commercial experiences while also encouraging entrepreneurship; and supporting small and medium-sized enterprises (SMEs), which positively impacts the local economy and the sustainability of tourism.
Samharam Resort is one such destination for the 2025 Khareef Dhofar Season. It provides integrated facilities and services that combine shopping, dining; and cultural and recreational activities, attracting visitors of all ages.
Mohammed bin Ahmed al Hadri, a site supervisor at Samharam Resort, said the resort hosts a consumer exhibition organised by Al Awail Company for the Management and Organisation of International Exhibitions and Festivals. The exhibition features 150 to 160 shops from various Arab and foreign countries, with diverse pavilions to meet visitor needs. Additionally, a handicrafts section includes about 28 shops for SMEs and low-income individuals, supervised by the SME Development Authority (Riyada).
He added that the outdoor area includes a variety of restaurants, cafes and games for both children and adults. There is also a stage that hosts children's competitions and artistic performances. He noted that the "Rifle" section features cafes, many of which are managed by Omani youth and enjoys a wide turnout from visitors.
Musallam bin Abdulsalam Al Rawas, owner of Sar Events Company, stated that this is the first year the "Rifle" event is being held at the resort, marking its third consecutive year during Khareef Dhofar Season. He explained that the event includes a large selection of restaurants, a family and youth entertainment area and a stage with Omani and Gulf performances, in addition to hosting talented artists from Oman and other GCC countries.
He added that the event offers various competitions for all ages and annually employs young Omanis who are job seekers and freelancers. He noted that the number of employees this year exceeded 45 young people, with a public turnout that reflects the event's success as a recreational destination during the Khareef season.
Regarding visitor impressions, Sufyan bin Ghassan al Rashdi from Al Dakhiliyah Governorate said Samharam Resort is an outstanding tourist destination for families and visitors. The variety of modern facilities and events creates a joyful atmosphere that enhances the pleasure of the visit. He emphasised the importance of increasing public facilities in the future to accommodate the large turnout.
Ahmed bin Ali al Saadi from Musandam Governorate explained that his recent visit to Khareef Dhofar Season introduced him to the notable development in tourist and recreational events, with a diversity of programmes and integrated services that make the tourist experience more exceptional.
Meanwhile, Mohammad al Sai'ari, a tourist from the Kingdom of Saudi Arabia, pointed out that the events and activities at Samharam Resort are a unique addition to Khareef Dhofar Season, combining entertainment and education. He expressed his admiration for the consumer exhibition, which features various local products such as incense and perfumes, along with offers that provide visitors with a pleasant shopping experience in an organised and attractive atmosphere.
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